MARKETING RESEARCH – AUSTRALIA

Private health insurance satisfaction up slightly

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Original article by Roy Morgan
Market Research Update – Page: Online : 1-Oct-19

New research from Roy Morgan shows that customer satisfaction among Australians aged +14 who have private health insurance was 72.2% in August 2019, compared with 70.9% in August 2018. However, it is still lower than satisfaction rates in August 2016 (74.5%) and August 2015 (76.3%). Customer satisfaction with private health insurance reached its lowest point in June 2018, when it hit 70.5%. Roy Morgan CEO Michele Levine says Tasmanian not-for-profit fund St Lukes Health is performing far above average, with a satisfaction rating of 86%. These findings come from the Roy Morgan Single Source survey, which is based on in-depth face-to-face interviews with over 50,000 Australians each year in their homes.

CORPORATES
ROY MORGAN LIMITED, ST LUKE’S HEALTH INSURANCE

Women more likely to buy vitamins than men. They also care more about what they eat

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Original article by Roy Morgan
Market Research Update – Page: Online : 1-Oct-19

New Roy Morgan data shows that 47% of Australian women aged 14+ purchase vitamins, minerals and supplements in an average six-month period, compared to 35% of men. Meanwhile, 73% of women say they actively try to get sufficient calcium in their diet, compared to 64% of men, and a greater proportion of women than men try to buy additive-free food than men (53% vs 41%). More women also favour ‘natural medicines’ and health products than men (42% vs 30%). These findings come from the Roy Morgan Single Source survey, which is based on in-depth face-to-face interviews with over 50,000 Australians each year in their homes.

CORPORATES
ROY MORGAN LIMITED

Major household item buying index slumps

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Original article by Michael Mehr
News.com.au – Page: Online : 25-Sep-19

The latest ANZ-Roy Morgan Australian Consumer Confidence data shows that the number of consumers who think now is a good time to buy a major household item has fallen to its lowest level since 2009. ANZ economist Felicity Emmett says this is disappointing given the federal government’s income tax cuts. ANZ-Roy Morgan consumer confidence index data is closely monitored by the Reserve Bank, which is widely tipped to reduce the cash rate again in October.

CORPORATES
AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, ROY MORGAN LIMITED, RESERVE BANK OF AUSTRALIA, WESTPAC BANKING CORPORATION – ASX WBC, UNIVERSITY OF MELBOURNE. INSTITUTE OF APPLIED ECONOMIC AND SOCIAL RESEARCH

A majority of Australians now see digital outdoor advertising each week

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Original article by Roy Morgan
Market Research Update – Page: Online : 24-Sep-19

New data from Roy Morgan shows that a majority of 10.8 million Australians aged 14+ (52%) are now seeing digital outdoor advertising in an average week. This represents a significant increase of 10% points from four years ago, when only 42% reported seeing digital outdoor advertising. However, traditional outdoor advertising remains more prevalent. Now 15.6 million Australians aged 14+ (76%) are seeing traditional outdoor advertising such as billboards or posters in an average week. Overall, 78% of Australians see outdoor advertising of some type – including digital, billboard or posters – in an average week, an increase of 4% points on six years ago in 2013. These are the latest findings from Roy Morgan’s Single Source Survey, which is based on in-depth personal interviews conducted face-to-face with over 50,000 Australians per annum in their own homes.

CORPORATES
ROY MORGAN LIMITED

Qantas flies above the rest in both domestic travel and business airline satisfaction

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Original article by Roy Morgan
Market Research Update – Page: Online : 24-Sep-19

Qantas is the winner of both Roy Morgan’s Domestic Airline and Domestic Business Airline of the Month Award for August 2019, with a customer satisfaction rating of 86% across both categories. In the Domestic Airline category, it is followed by QantasLink (84%), Virgin Australia (80%), Jetstar (58%), REX (56%) and Tigerair (42%). In the Domestic Business Airline category, Qantas is followed by Virgin Australia (79%) and Jetstar (56%). Both Qantas and QantasLink are the only two airlines to have increased their domestic airline satisfaction ratings from 12 months ago. Compared with August 2018, Qantas has increased its rating by 3% and QantasLink by an impressive 12%. The other airlines all declined in satisfaction ratings. These findings have been obtained from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with over 50,000 Australians each year in their homes.

CORPORATES
ROY MORGAN LIMITED

Guardian notches up another monthly satisfaction award, but are ratings soon to change?

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Original article by Roy Morgan
Market Research Update – Page: Online : 24-Sep-19

Guardian is the Roy Morgan Pharmacy/Chemist of the month for August 2019, with a customer satisfaction rating of 94%. It is followed by TerryWhite Chemmart (93%), Discount Drug Stores (91%), Chemist Warehouse (90%) and Priceline Pharmacy (90%). After winning the Chemist/Pharmacy of the Year Award in 2012, 2013 and 2014, Guardian spent the following four years behind other leading chemists and pharmacies. However, this month’s award takes Guardian to seven monthly awards for 2019, and therefore securing its fourth annual award. This customer satisfaction data has been obtained from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with over 50,000 Australians each year in their homes.

CORPORATES
ROY MORGAN LIMITED, GUARDIAN PHARMACY, TERRYWHITE CHEMMART, DISCOUNT DRUGSTORES PTY LTD, CHEMIST WAREHOUSE, PRICELINE PHARMACY

Supercheap Auto, Repco and Autobarn in tight race for annual satisfaction award

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Original article by Roy Morgan
Market Research Update – Page: Online : 24-Sep-19

Supercheap Auto has won Roy Morgan’s Auto Store Customer Satisfaction Award for August 2019, with a customer satisfaction rating of 88%. It is just ahead of Repco (86%) and Autobarn (85%). The satisfaction ratings of auto stores are particularly stable when compared to other industries. If we compare current ratings with those from August 2017, we see that all three auto stores have only moderately increased their ratings (+3%). The customer satisfaction ratings have been obtained from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with over 50,000 Australians each year in their homes.

CORPORATES
ROY MORGAN LIMITED, SUPER CHEAP AUTO, REPCO CORPORATION LIMITED, AUTOBARN PTY LTD

78% of Australians concerned about Global Warming

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Original article by Roy Morgan
Market Research Update – Page: Online : 24-Sep-19

A special online Roy Morgan survey has found that 78% of Australians are concerned about Global Warming; this is up 12% since February 2014 and the highest level of concern since April 2006 (82%). A record 28% of Australians (up 12% since February 2014) who when asked for their view of Global Warming believe ‘It is already too late’, while an unchanged 50% say ‘If we don’t act now it will be too late’. Only 18% (down 12%) now say ‘Concerns are exaggerated’ and 4% can’t say. Some 55% of women believe ‘If we don’t act now it will be too late’, compared to 45% of men; only 14% of women say ‘Concerns are exaggerated’, compared to 23% of men. Meanwhile, 36% of 18-24 year olds say ‘It is already too late’ compared to 32% of 25-34 year olds, and under a quarter of both 35-49 year olds (24%) and 50-64 year olds (23%). The survey was conducted from September 11-15 with an Australia-wide sample of 1,006 Australians aged 18-64 years old.

CORPORATES
ROY MORGAN LIMITED

Inflation Expectations down to 3.9% in August

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Original article by Roy Morgan
Market Research Update – Page: Online : 19-Sep-19

In August, Australians expected annual inflation of 3.9% over the next two years. This is down 0.2% on July and down 0.4% on a year ago in August 2018. Inflation Expectations decreased in August after the ABS reported Australia experienced its slowest GDP growth since the GFC in the year to June 2019 of only 1.4%. Analysing Inflation Expectations by gender and age compared to a year ago shows the biggest declines have been for women of all ages. Despite this, women continue to have higher Inflation Expectations than men across all age groups, while Analysis of Inflation Expectations by State shows decreases in Australia’s two largest states and a significant decline in Western Australia drove the index down in August. These are the latest findings from Roy Morgan’s Single Source Survey which is based on in-depth personal interviews conducted face-to-face with over 50,000 Australians per annum in their own homes. Inflation Expectations in August are based on personally interviewing a nationwide representative sample of 3,988 Australians aged 14+.

CORPORATES
ROY MORGAN LIMITED

Youth mental health impacted by social media, religious beliefs, living arrangements and team sport

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Original article by Roy Morgan
Market Research Update – Page: Online : 11-Sep-19

Recent research from Roy Morgan showed the increase in the number of Australians suffering from Mental Health conditions over the past decade (79 year olds have the best mental health – August 19, 2019). Further analysis reveals not only the major growth areas, but what other characteristics that Australians with mental health issues have. Amongst all mental health conditions, the big three are anxiety, depression and stress. Looking across the age groups, all three peak amongst 18-24 year olds. Stress is the most prevalent of mental health issues, the fastest growing condition is anxiety. This is particularly true of our young people, with 22% of 14-17 year olds now reporting that they suffer from anxiety (compared to just 6% nine years ago) and almost one third of 18-24 year olds suffering from anxiety (32%, compared to only 11% back in 2011). These results are derived from detailed in-depth personal interviews in the homes of over 50,000 Australians each year as part of the Roy Morgan Single Source survey.

CORPORATES
ROY MORGAN LIMITED