MARKETING RESEARCH – AUSTRALIA

Singapore Airlines best for international airline customer satisfaction

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 27-Aug-18

Singapore Airlines has won Roy Morgan’s International Airlines Customer Satisfaction Award for July, with a customer satisfaction rating of 88%. It is followed by rivals Cathay Pacific and Emirates (both on 84%) and Air New Zealand (82%). Qantas is the leading Australian international airline, with a customer satisfaction rating of 80%, just in front of main rival Virgin Australia on 78%. Roy Morgan CEO Michele Levine says Singapore Airlines is on track to win its first Annual Roy Morgan International Airline Customer Satisfaction Award since 2015.

CORPORATES
ROY MORGAN LIMITED, SINGAPORE AIRLINES LIMITED, CATHAY PACIFIC AIRWAYS LIMITED, EMIRATES AIRLINES, QANTAS AIRWAYS LIMITED – ASX QAN, VIRGIN AUSTRALIA HOLDINGS LIMITED – ASX VAH

Qantas edges out Virgin Australia for customer satisfaction

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 27-Aug-18

Qantas has won Roy Morgan’s Domestic Airline Customer Satisfaction Award for July with a customer satisfaction rating of 84%, just ahead of key rival Virgin Australia on 83%. Regional airline REX on 77% edged out Qantaslink on 76% for third place. Qantas has also won the monthly customer satisfaction award for domestic business travel with a customer satisfaction rating of 79.4%, ahead of Virgin Australia on 78.8% and Jetstar on 58%. Roy Morgan CEO Michele Levine says the victories for Qantas in the monthly customer satisfaction award come as Australia is set to welcome a new Prime Minister who knows a thing or two about tourism. Scott Morrison is a former Managing Director of Tourism Australia.

CORPORATES
ROY MORGAN LIMITED, QANTAS AIRWAYS LIMITED – ASX QAN, VIRGIN AUSTRALIA HOLDINGS LIMITED – ASX VAH, REGIONAL EXPRESS AIRLINES, QANTASLINK, JETSTAR AIRLINES PTY LTD, AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET, TOURISM AUSTRALIA PTY LTD

Matter Of Fact With Stan Grant

roymorgansocial Leave a comment

Original article by Roy Morgan
abc.net.au – Page: Online : 20-Aug-18

Roy Morgan CEO Michele Levine discusses issues such as immigration, energy policy and the Paris climate agreement. She notes that research by Roy Morgan shows that the majority of Australians support Muslim immigration and euthanasia, while there is growing distrust of politicians and financial institutions such as banks. View the interview with Michelle from about 16:30 minutes into the program.

CORPORATES
ROY MORGAN LIMITED

AFL Premierships boost support for Tigers, Dogs & Hawks

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 20-Aug-18

The Sydney Swans have again topped the annual Roy Morgan AFL supporter ladder, with 1.174 million supporters, although this is down 30,000 (-2.5%) from a year ago. The 2018 annual Roy Morgan AFL club supporters survey shows that the Western Bulldogs have had the biggest increase, lifting their support base by 104,000 (+42.1%) to 351,000 after their drought-breaking 2016 Premiership. Reigning AFL Premiers Richmond also saw a significant jump in support, up by 45,000 (+10.2%) to 487,000; neighbouring club Hawthorn, three-time Premiers between 2013-2015, saw support increase by 17,000 (+3.2%) to 545,000 to become the third most supported Victorian club. Collingwood is the most widely supported Victorian club with 660,000 supporters, just ahead of Essendon with 651,000 supporters. Meanwhile, Melbourne Football Club has the highest supporter to membership conversion rate, at 22.4%.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN FOOTBALL LEAGUE, WESTERN BULLDOGS FOOTBALL CLUB, RICHMOND FOOTBALL CLUB, HAWTHORN FOOTBALL CLUB, COLLINGWOOD FOOTBALL CLUB, ESSENDON FOOTBALL CLUB, MELBOURNE FOOTBALL CLUB

One million potential for switching risk and life insurance policy providers

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 13-Aug-18

New research from Roy Morgan shows that in the 12 months to June 2018, 1,008,000 risk and life insurance policies (10.8% of the total market) had the potential to change companies. This potential is the sum of the 242,000 that actually switched to another company and the 766,000 that renewed with the same company after having approached other companies. Of the total switching potential of 1,008,000 risk and life policies over the last year, the 35-49 age group is the biggest segment, with 425,000 or 42.2% of the total. The second largest segment is the 50-64 age group, with 360,000 or 35.7% of the total. Meanwhile, 27.9% of switching potential is in the $60,000 to $99,000 personal income group, with 281,000 policies. These are the latest findings from Roy Morgan’s Single Source survey, which is based on in-depth personal interviews conducted face-to-face with over 50,000 Australians per annum in their own homes, including over 10,000 interviews with people holding risk and life insurance policies.

CORPORATES
ROY MORGAN LIMITED

Williams top shoe store ahead of The Athlete’s Foot

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 13-Aug-18

A Roy Morgan Single Source survey shows that Williams has Australia’s most satisfied shoe store customers, with a customer satisfaction rating of 90.4% in June 2018, an increase of 8% from a year ago. The Athlete’s Foot improved its customer satisfaction by 3% from a year ago to 89.6%, while customer satisfaction for third-placed Spend-less Shoes declined by 5% over the last year to 81%. Analysing shows that nearly 1.4 million Australians shop at a shore store in an average four weeks. Over three-fifths of shoppers at Australian shoe stores are women, equating to around 830,000 shoppers, compared to only 540,000 men.

CORPORATES
ROY MORGAN LIMITED, WILLIAMS, THE ATHLETE’S FOOT AUSTRALIA PTY LTD, SPENDLESS SHOES PTY LTD

Magazine readership up on a year ago powered by a wide variety of titles

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 10-Aug-18

Roy Morgan has released the Australian Magazine Readership report for the 12 months to June 2018. A total of 15,040,000 Australians aged 14+ (74.1 per cent) read magazines either in print or online, up 0.7 per cent from a year ago. Readership of print magazines was over 13.6 million Australians (67.3 per cent), up 0.5 per cent from a year ago. Ten of Australia’s top 15 magazines grew their print readership over the past year, with six of the leading titles growing their readership by at least 5 per cent on a year ago. The free "Coles Magazine" remains the most widely-read print magazine, with an average readership of 4,563,000 per issue (up 21.5 per cent), while "Better Homes & Gardens" remains the most widely read paid magazine with more than 1.6 million readers. Meanwhile, Taste.com.au remains the best-read magazine title across print and digital formats, with a total cross-platform audience of more than 3.1 million.

CORPORATES
ROY MORGAN LIMITED

Four out of five Australians continue to read newspapers

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 10-Aug-18

Roy Morgan has released the latest readership results for Australian newspapers for the 12 months to June 2018. Over 16 million Australians aged 14+ (79.3%) now read or access newspapers in an average 7-day period via print or online, an increase of 3.3 per cent from a year ago. Four of Australia’s top five leading mastheads have grown their cross-platform audiences. "The Sydney Morning Herald" is still Australia’s most widely-read masthead, with a cross-platform audience of 4,279,000, up 1 per cent from a year ago. Meanwhile, "Good Weekend" remains Australia’s most widely-read newspaper inserted magazine, with print readership of 1,139,000 (down 10.3 per cent).

CORPORATES
ROY MORGAN LIMITED

Roy Morgan new car purchasing intentions data foreshadowed slow-down in new car sales in July

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 8-Aug-18

Roy Morgan leading indicators report for car buying intention has been showing a reduced appetite for new car buying for several months – well before the latest new car sales data released from VFACTS this week. The motor industry’s statistical service VFACTS show Australian new car sales down 7.8 per cent in July 2018 versus July 2017. Roy Morgan’s two leading indicators – the intention to buy a new vehicle in the next 4 years and the intention to buy a new vehicle in the next 12 months – peaked in late 2017 and have declined through the first half of 2018. The most recent Roy Morgan automotive leading indicators release available in late June showed 2.268 million Australians intended to buy a new car in the next four years and 578,000 intended to buy a car in the next 12 months. Both figures showed a month-on-month decline although there are bright spots with the intention to purchase SUVs improving despite the decline in intentions for more conventional passenger vehicles. See more details on Roy Morgan automotive leading intentions here.

CORPORATES
ROY MORGAN LIMITED, VFACTS

One less Australian Market Research Firm. DBM merges with Shanghai based Illuminera Group

roymorgansocial Leave a comment

Original article by the Illuminera Group of Shanghai, China
Shanghai – Page: 1 : 3-Aug-18

Illuminera today announced their merger with DBM, an Australian provider of insight based consulting to the financial services industry. After the merger, both Illuminera and DBM will benefit from their combined knowledge and capability in the fields of data analytics and insight based consulting to meet the increasingly demanding needs of clients across the Asia Pacific region, with over 160 full-time consultants and annual revenue of more than 160 million RMB. Dhruba Gupta, founder and CEO of DBM, said "The partnership is an exciting opportunity for us to work together to share resources, knowledge and expertise, making it possible for us to offer a wider range of innovative services and deliver greater impact for our clients."

CORPORATES
DBM CONSULTANTS PTY LTD, ILLUMINERA GROUP