MARKETING RESEARCH – AUSTRALIA

Poor connection – ASIC to restrict life insurance telemarketers due to mass policy cancellation

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Original article by Ceyda Erem
mozo.com.au – Page: Online : 31-Aug-18

The Australian Securities & Investments Commission has found that up to one in five life insurance policies sold over the phone are cancelled during their cooling-off period. ASIC found that one of the main reasons for the high level of cancellation was the lack of information provided about important policy features. Meanwhile, research by Roy Morgan has found that 10.8 per cent of those holding risk and life insurance policies either switched their policies or actively thought about doing so in the year to June.

CORPORATES
AUSTRALIAN SECURITIES AND INVESTMENTS COMMISSION, ROY MORGAN LIMITED

The battle for the $2.9bn fresh bread market

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Original article by Roy Morgan
Market Research Update – Page: Online : 3-Sep-18

Australia’s $2.9 billion fresh bread market is dominated by the two supermarket giants Woolworths Group and Coles Group who represent a combined 51.9% of the fresh bread market, according to the latest Roy Morgan results in the year to June 2018. Supermarkets now comprise over two-thirds of the entire fresh bread market, with the remaining 31% split between specialty bread shops including Bakers Delight, Brumby’s Bakery and other bread shops, and between delicatessens, milk bars, convenience store and other stores. Roy Morgan CEO Michele Levine says although Woolworths and Coles have now comprised over 50% of the fresh bread market for over five years, the success of Bakers Delight and Aldi in growing market share shows there is space for nimble competitors.

CORPORATES
ROY MORGAN LIMITED, WOOLWORTHS GROUP LIMITED – ASX WOW, COLES SUPERMARKETS AUSTRALIA PTY LTD, BAKER’S DELIGHT HOLDINGS LIMITED, BRUMBY’S BAKERIES HOLDINGS LIMITED, ALDI STORES SUPERMARKETS PTY LTD, IGA DISTRIBUTION PTY LTD

Roy Morgan Net Trust survey shows trust is the foundation of all human connections whereas distrust destroys social cohesion – instantly

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Original article by Roy Morgan
Market Research Update – Page: Online : 31-Aug-18

Roy Morgan’s Net Trust Survey is the landmark survey which has now been conducted nine times since October 2017. It has explored in detail how the gaining and maintaining of "Trust" is key to businesses developing and growing their market share, while "Distrust" of a brand or business represents a significant problem for the business. In the latest presentation on Trust and Distrust at ABCTV’s Q&A studio in Sydney Roy Morgan CEO Michele Levine and Social Scientist Dr. Ross Honeywill explored how rising levels of "Distrust" in a business can trigger increasing customer churn, negatively impact customer acquisition and retention and is an effective "bellwether" for the sustainability of a business. To learn more about the latest results of Roy Morgan’s Net Trust Survey follow this link for access to the latest Net Trust Report.

CORPORATES
ROY MORGAN LIMITED

ALDI, Bunnings, Qantas and ABC the Most Trusted Brands in Australia

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Original article by Roy Morgan
Market Research Update – Page: Online : 29-Aug-18

The latest Roy Morgan Net Trust Score Survey, which was conducted in July 2018, shows that ALDI is Australia’s most trusted brand for the second survey in a row. The grocery retailer is followed by Bunnings, Qantas and the ABC as Australia’s top brands with positive net trust scores. Qantas has improved one place since the previous survey in April, and the ABC has jumped three places from seventh. Bendigo Bank is the only bank brand to defy the fallout from the Financial Services Royal Commission. It has, despite the Royal Commission and the high levels of distrust in the banking sector, remained in the top 10 brands with a positive Net Trust Score across the five surveys since October 2017. Although the big-four banks remain in the top 10 most distrusted list, partly due to revelations of wrongdoing in the Royal Commission, AMP has moved from nowhere in the benchmark survey to feature prominently in the two most recent surveys of Australian brands with a negative NTS. Roy Morgan CEO Michele Levine notes that Facebook’s distrust score has catapulted it into the #1 ranking on the Roy Morgan top 10 most distrusted media brands, and into the top 10 most distrusted brands in Australia.

CORPORATES
ROY MORGAN LIMITED, ALDI STORES SUPERMARKETS PTY LTD, BUNNINGS GROUP LIMITED, QANTAS AIRWAYS LIMITED – ASX QAN, AUSTRALIAN BROADCASTING CORPORATION, AMP LIMITED – ASX AMP, FACEBOOK INCORPORATED

Singapore Airlines best for international airline customer satisfaction

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Original article by Roy Morgan
Market Research Update – Page: Online : 27-Aug-18

Singapore Airlines has won Roy Morgan’s International Airlines Customer Satisfaction Award for July, with a customer satisfaction rating of 88%. It is followed by rivals Cathay Pacific and Emirates (both on 84%) and Air New Zealand (82%). Qantas is the leading Australian international airline, with a customer satisfaction rating of 80%, just in front of main rival Virgin Australia on 78%. Roy Morgan CEO Michele Levine says Singapore Airlines is on track to win its first Annual Roy Morgan International Airline Customer Satisfaction Award since 2015.

CORPORATES
ROY MORGAN LIMITED, SINGAPORE AIRLINES LIMITED, CATHAY PACIFIC AIRWAYS LIMITED, EMIRATES AIRLINES, QANTAS AIRWAYS LIMITED – ASX QAN, VIRGIN AUSTRALIA HOLDINGS LIMITED – ASX VAH

Qantas edges out Virgin Australia for customer satisfaction

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Original article by Roy Morgan
Market Research Update – Page: Online : 27-Aug-18

Qantas has won Roy Morgan’s Domestic Airline Customer Satisfaction Award for July with a customer satisfaction rating of 84%, just ahead of key rival Virgin Australia on 83%. Regional airline REX on 77% edged out Qantaslink on 76% for third place. Qantas has also won the monthly customer satisfaction award for domestic business travel with a customer satisfaction rating of 79.4%, ahead of Virgin Australia on 78.8% and Jetstar on 58%. Roy Morgan CEO Michele Levine says the victories for Qantas in the monthly customer satisfaction award come as Australia is set to welcome a new Prime Minister who knows a thing or two about tourism. Scott Morrison is a former Managing Director of Tourism Australia.

CORPORATES
ROY MORGAN LIMITED, QANTAS AIRWAYS LIMITED – ASX QAN, VIRGIN AUSTRALIA HOLDINGS LIMITED – ASX VAH, REGIONAL EXPRESS AIRLINES, QANTASLINK, JETSTAR AIRLINES PTY LTD, AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET, TOURISM AUSTRALIA PTY LTD

Matter Of Fact With Stan Grant

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Original article by Roy Morgan
abc.net.au – Page: Online : 20-Aug-18

Roy Morgan CEO Michele Levine discusses issues such as immigration, energy policy and the Paris climate agreement. She notes that research by Roy Morgan shows that the majority of Australians support Muslim immigration and euthanasia, while there is growing distrust of politicians and financial institutions such as banks. View the interview with Michelle from about 16:30 minutes into the program.

CORPORATES
ROY MORGAN LIMITED

AFL Premierships boost support for Tigers, Dogs & Hawks

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Original article by Roy Morgan
Market Research Update – Page: Online : 20-Aug-18

The Sydney Swans have again topped the annual Roy Morgan AFL supporter ladder, with 1.174 million supporters, although this is down 30,000 (-2.5%) from a year ago. The 2018 annual Roy Morgan AFL club supporters survey shows that the Western Bulldogs have had the biggest increase, lifting their support base by 104,000 (+42.1%) to 351,000 after their drought-breaking 2016 Premiership. Reigning AFL Premiers Richmond also saw a significant jump in support, up by 45,000 (+10.2%) to 487,000; neighbouring club Hawthorn, three-time Premiers between 2013-2015, saw support increase by 17,000 (+3.2%) to 545,000 to become the third most supported Victorian club. Collingwood is the most widely supported Victorian club with 660,000 supporters, just ahead of Essendon with 651,000 supporters. Meanwhile, Melbourne Football Club has the highest supporter to membership conversion rate, at 22.4%.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN FOOTBALL LEAGUE, WESTERN BULLDOGS FOOTBALL CLUB, RICHMOND FOOTBALL CLUB, HAWTHORN FOOTBALL CLUB, COLLINGWOOD FOOTBALL CLUB, ESSENDON FOOTBALL CLUB, MELBOURNE FOOTBALL CLUB

One million potential for switching risk and life insurance policy providers

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Original article by Roy Morgan
Market Research Update – Page: Online : 13-Aug-18

New research from Roy Morgan shows that in the 12 months to June 2018, 1,008,000 risk and life insurance policies (10.8% of the total market) had the potential to change companies. This potential is the sum of the 242,000 that actually switched to another company and the 766,000 that renewed with the same company after having approached other companies. Of the total switching potential of 1,008,000 risk and life policies over the last year, the 35-49 age group is the biggest segment, with 425,000 or 42.2% of the total. The second largest segment is the 50-64 age group, with 360,000 or 35.7% of the total. Meanwhile, 27.9% of switching potential is in the $60,000 to $99,000 personal income group, with 281,000 policies. These are the latest findings from Roy Morgan’s Single Source survey, which is based on in-depth personal interviews conducted face-to-face with over 50,000 Australians per annum in their own homes, including over 10,000 interviews with people holding risk and life insurance policies.

CORPORATES
ROY MORGAN LIMITED

Williams top shoe store ahead of The Athlete’s Foot

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Original article by Roy Morgan
Market Research Update – Page: Online : 13-Aug-18

A Roy Morgan Single Source survey shows that Williams has Australia’s most satisfied shoe store customers, with a customer satisfaction rating of 90.4% in June 2018, an increase of 8% from a year ago. The Athlete’s Foot improved its customer satisfaction by 3% from a year ago to 89.6%, while customer satisfaction for third-placed Spend-less Shoes declined by 5% over the last year to 81%. Analysing shows that nearly 1.4 million Australians shop at a shore store in an average four weeks. Over three-fifths of shoppers at Australian shoe stores are women, equating to around 830,000 shoppers, compared to only 540,000 men.

CORPORATES
ROY MORGAN LIMITED, WILLIAMS, THE ATHLETE’S FOOT AUSTRALIA PTY LTD, SPENDLESS SHOES PTY LTD