MARKETING RESEARCH – AUSTRALIA

Magazine readership up on a year ago powered by a wide variety of titles

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Original article by Roy Morgan
Market Research Update – Page: Online : 10-Aug-18

Roy Morgan has released the Australian Magazine Readership report for the 12 months to June 2018. A total of 15,040,000 Australians aged 14+ (74.1 per cent) read magazines either in print or online, up 0.7 per cent from a year ago. Readership of print magazines was over 13.6 million Australians (67.3 per cent), up 0.5 per cent from a year ago. Ten of Australia’s top 15 magazines grew their print readership over the past year, with six of the leading titles growing their readership by at least 5 per cent on a year ago. The free "Coles Magazine" remains the most widely-read print magazine, with an average readership of 4,563,000 per issue (up 21.5 per cent), while "Better Homes & Gardens" remains the most widely read paid magazine with more than 1.6 million readers. Meanwhile, Taste.com.au remains the best-read magazine title across print and digital formats, with a total cross-platform audience of more than 3.1 million.

CORPORATES
ROY MORGAN LIMITED

Four out of five Australians continue to read newspapers

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Original article by Roy Morgan
Market Research Update – Page: Online : 10-Aug-18

Roy Morgan has released the latest readership results for Australian newspapers for the 12 months to June 2018. Over 16 million Australians aged 14+ (79.3%) now read or access newspapers in an average 7-day period via print or online, an increase of 3.3 per cent from a year ago. Four of Australia’s top five leading mastheads have grown their cross-platform audiences. "The Sydney Morning Herald" is still Australia’s most widely-read masthead, with a cross-platform audience of 4,279,000, up 1 per cent from a year ago. Meanwhile, "Good Weekend" remains Australia’s most widely-read newspaper inserted magazine, with print readership of 1,139,000 (down 10.3 per cent).

CORPORATES
ROY MORGAN LIMITED

Roy Morgan new car purchasing intentions data foreshadowed slow-down in new car sales in July

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Original article by Roy Morgan
Market Research Update – Page: Online : 8-Aug-18

Roy Morgan leading indicators report for car buying intention has been showing a reduced appetite for new car buying for several months – well before the latest new car sales data released from VFACTS this week. The motor industry’s statistical service VFACTS show Australian new car sales down 7.8 per cent in July 2018 versus July 2017. Roy Morgan’s two leading indicators – the intention to buy a new vehicle in the next 4 years and the intention to buy a new vehicle in the next 12 months – peaked in late 2017 and have declined through the first half of 2018. The most recent Roy Morgan automotive leading indicators release available in late June showed 2.268 million Australians intended to buy a new car in the next four years and 578,000 intended to buy a car in the next 12 months. Both figures showed a month-on-month decline although there are bright spots with the intention to purchase SUVs improving despite the decline in intentions for more conventional passenger vehicles. See more details on Roy Morgan automotive leading intentions here.

CORPORATES
ROY MORGAN LIMITED, VFACTS

One less Australian Market Research Firm. DBM merges with Shanghai based Illuminera Group

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Original article by the Illuminera Group of Shanghai, China
Shanghai – Page: 1 : 3-Aug-18

Illuminera today announced their merger with DBM, an Australian provider of insight based consulting to the financial services industry. After the merger, both Illuminera and DBM will benefit from their combined knowledge and capability in the fields of data analytics and insight based consulting to meet the increasingly demanding needs of clients across the Asia Pacific region, with over 160 full-time consultants and annual revenue of more than 160 million RMB. Dhruba Gupta, founder and CEO of DBM, said "The partnership is an exciting opportunity for us to work together to share resources, knowledge and expertise, making it possible for us to offer a wider range of innovative services and deliver greater impact for our clients."

CORPORATES
DBM CONSULTANTS PTY LTD, ILLUMINERA GROUP

NSW snowfields set to attract more Aussie skiers than Victorian fields

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Original article by Roy Morgan
Market Research Update – Page: Online : 6-Aug-18

The latest tourism data from Roy Morgan shows that 47% of Australian skiers and snowboarders would like to visit at least one of the nation’s snow areas within the next two years, up 1% on the year to December 2014. The NSW Snowfields/High Country area remains the most popular in Australia, mentioned by 31% of skiers/snowboarders as a destination for a holiday during the next two years. This is led by Thredbo/ Perisher/Smiggins slopes as the most popular snowfield, cited by 28% of skiers/snowboarders. Despite trailing their northern counterparts in terms of popularity, the leading Victorian snow fields have made impressive gains over the last four years. Now 24% of skiers/snowboarders would like to visit the Victorian snow fields for a holiday during the next two years – up 5% points on 2014. This gain has been spread across Victoria’s leading snow fields, with Mt. Hotham now the leading snow destination in Victoria (mentioned by 13% of skiers/snowboarders), ahead of Mt. Buller on 12% and Falls Creek on 11%. Mt. Buller has doubled in popularity since 2014 to overtake Falls Creek.

CORPORATES
ROY MORGAN LIMITED

Bank customers becoming less likely to recommend their bank

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Original article by Roy Morgan
Market Research Update – Page: Online : 27-Jul-18

New results from Roy Morgan shows that bank customers are now less likely to recommend their bank than they were prior to the Finance Royal Commission. In February 2018, 59.0% of main financial institution bank customers were highly likely to recommend their bank to a friend or colleague, but it has fallen to 54.4% in June. It is now at the lowest monthly level since November 2016 when it was 54.1%, although it remains well up on the 45.8% of June 2008. In the six months to June 2018, 83.3% of ING customers who consider it to be their MFI were very likely to recommend it, the highest level of the 10 largest banks and an increase of 12.6% points over the last year. In second place was Bendigo Bank with 68.7%, followed by Bank of Queensland (61.2%) and St George (60.5%). Roy Morgan’s "Advocacy Report – Financial Institutions June 2018" is based on in-depth interviews conducted face-to-face with over 50,000 consumers per annum in their homes, including over 4,000 bank customers per month.

CORPORATES
ROY MORGAN LIMITED, ING BANK (AUSTRALIA) LIMITED, BENDIGO BANK, BANK OF QUEENSLAND LIMITED – ASX BOQ, ST GEORGE BANK LIMITED

Satisfaction with electricity providers declining

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Original article by Roy Morgan
Market Research Update – Page: Online : 23-Jul-18

New results from Roy Morgan show that customer satisfaction with electricity providers in Australia was only 56.6% in the 12 months to May 2018, down from 60.4% in the year to May 2017. Roy Morgan’s Net Promoter Score for electricity providers is now at minus 47.6. These low satisfaction and NPS levels show why 2.1 million customers are considering switching over the next 12 months. Red Energy has the highest satisfaction rating among the largest providers, at 70.0%, narrowly ahead of Simply Energy (65.0%) and Energy Australia (64.4%). Meanwhile, 43.7% of customers who are "very dissatisfied" with their electricity provider say that they are either "very likely" or "fairly likely" to switch companies in the next 12 months, while 36.0% of those who are "fairly dissatisfied" say they are likely to switch in the next 12 months. Roy Morgan’s "Customer Satisfaction – Electricity Providers Report" is based on in-depth personal interviews conducted face-to-face with over 50,000 Australians per annum in their own homes, including over 14,000 interviews with people who rated their satisfaction with their electricity connection.

CORPORATES
ROY MORGAN LIMITED, RED ENERGY PTY LTD, SIMPLY ENERGY, ENERGYAUSTRALIA PTY LTD

Autobarn overtakes Supercheap Auto for Auto store satisfaction

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Original article by Roy Morgan
Market Research Update – Page: Online : 23-Jul-18

Autobarn has won Roy Morgan’s Auto Store Customer Satisfaction Award for June 2018, with a customer satisfaction rating of 90.1%. Autobarn has increased its customer satisfaction by 8.2% over the last year, and it has now won three monthly customer satisfaction awards in 2018. Runner-up Supercheap Auto has also increased its customer satisfaction over the last year (up 2.8% to 88.4%) while third-placed Repco has seen a decline in customer satisfaction (down 1.5% to 84.1%). Analysis shows that more than three million Australians shop at an Auto store in an average month; over 70% (2.16 million) are men, while less than 30% are women (920,000). The generations most likely to shop at Auto Stores are Generation X (840,000), Baby Boomers (800,000) and Millennials (730,000); these three generations comprising over three-quarters of the overall Auto Store market.

CORPORATES
ROY MORGAN LIMITED, AUTOBARN PTY LTD, SUPER CHEAP AUTO, REPCO

Bank customer satisfaction and NPS slip further during Finance Royal Commission

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Original article by Roy Morgan
Market Research Update – Page: Online : 23-Jul-18

New results from Roy Morgan shows that bank customer satisfaction in Australia has dropped from 82.3% in January 2018, prior to the Finance Royal Commission, to 78.5% in May and 78.3% in June. Bank customer satisfaction is now at the lowest monthly level since April 2012, but it still remains above the long-term average of 73.8% since 2001, and well up on the 60.0% in January 2001. Roy Morgan’s Net Promoter Score for banks has declined in line with satisfaction, going from 0.49 in January to minus 4.03 in June. ING had the highest level of customer satisfaction of the 10 largest banks in the six months to June, at 88.6% (up 0.5% points over the last 12 months), ahead of Bendigo Bank with 87.7% (down 0.9% points over the year). CBA remained the leader among the big four banks with a customer satisfaction rating of 78.3%. All of the big four showed declines in satisfaction over the year. Roy Morgan’s "Customer Satisfaction-Consumer Banking in Australia June Report" is based on in-depth interviews conducted face-to-face with over 50,000 consumers per annum in their homes, including over 4,000 bank customers per month.

CORPORATES
ROY MORGAN LIMITED, ING BANK (AUSTRALIA) LIMITED, BENDIGO BANK, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA

Strong Aussie Dollar drives skiers and snowboarders overseas

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Original article by Roy Morgan
Market Research Update – Page: Online : 23-Jul-18

A Roy Morgan Single Source survey has found that the travel habits of Australians going skiing or snowboarding on holiday over the last 20 years has been heavily influenced by the value of the Australian Dollar. However, this co-relation has broken down in the last three years as the dollar has stabilised at a value of between 70-80 US cents. Between March 2001 when the Australian Dollar was valued at just 49 US cents through to July 2011 when it reached a high of around $1.10 USD the soaring dollar predicted the increasing propensity of Australians to travel overseas for skiing and snowboarding holidays. In March 2001, just 25% of Australians who went snow skiing or snowboarding on their last holiday chose an overseas holiday destination, while this hit 50% in January 2012. This dipped substantially in 2014-15 to just 33% in early 2015, after the value of the currency fell sharply. However, since bottoming at 30% in late 2016 there has been a steady increase in Australians heading overseas for skiing and snowboarding holidays, which is now at 46%.

CORPORATES
ROY MORGAN LIMITED