MARKETING RESEARCH – AUSTRALIA

Ratings fail to capture full picture of Grand Final viewership

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 4-Oct-17

Two Roy Morgan Snap SMS surveys taken after the weekend’s AFL and NRL Grand Finals show that millions more Australians watched the two showpiece events than were captured by conventional "5 City Metro’ ratings figures. A Roy Morgan Snap SMS survey taken on Sunday showed that 8.4 million Australians aged 18+ (44.5%) watched the AFL Grand Final, which is much higher than suggested by the official Channel 7 "5 City Metro" ratings of 2.7 million. A further Roy Morgan Snap SMS survey taken on Monday showed that 6.5 million Australians aged 18+ (34.5%) watched the NRL Grand Final; again, this is much higher than suggested by the official Channel 9 "5 City Metro" ratings of 2.3 million. Roy Morgan Research executive chairman Gary Morgan says the good news for Grand Final advertisers and sponsors is that millions of Australians watched the games on TV outside the traditional "5 City Metro" markets, and millions more watched the games at a friend’s house, in a pub or hotel, at the ground or streaming via an app or website.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN FOOTBALL LEAGUE, NATIONAL RUGBY LEAGUE, SEVEN NETWORK LIMITED, NINE NETWORK AUSTRALIA LIMITED

6.5 million Australians watched the NRL Grand Final

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-Oct-17

A special snap Roy Morgan SMS survey shows that 6.5 million Australians (34.5%) aged 18+ watched the 2017 NRL Grand Final and a further 1.6 million (8.5%) watched "Just the Highlights", while 10.8 million Australians (57%) did not watch the NRL decider. Of the 6.5 million Australians who watched the NRL Grand Final, 4.9 million (25.5%) primarily watched the game on TV, 330,000 (2%) watched at a friend’s house, 170,000 (1%) watched at a Pub/Hotel, 90,000 (0.5%) watched via an App/Website, 80,000 (0.5%) were at ANZ Stadium while a further 90,000 (0.5%) watched in a different way and 860,000 (4.5%) did not say. Analysis by State shows that 2.4 million people in New South Wales watched the NRL Grand Final, as well as 2 million Queenslanders and 1.4 million Victorians, while analysis by gender shows that more men (3.6 million) than women (2.9 million) watched the NRL Grand Final and a further 820,000 men and 830,000 women watched "Just the Highlights".

CORPORATES
ROY MORGAN RESEARCH LIMITED, NATIONAL RUGBY LEAGUE, MELBOURNE STORM RUGBY LEAGUE CLUB LIMITED, NORTH QUEENSLAND COWBOYS

8.4 million Australians watched the AFL Grand Final

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-Oct-17

A special snap Roy Morgan SMS survey shows that 8.4 million Australians (44.5%) aged 18+ watched the 2017 AFL Grand Final and a further 1.8 million (9.5%) watched "Just the Highlights", while 8.7 million Australians (46%) did not watch the AFL’s biggest game. Of the 8.4 million Australians that watched the AFL Grand Final, over 5.7 million (30.5%) primarily watched the game on TV, 1 million (5.5%) watched at a friend’s house, 360,000 (2%) watched at a Pub/Hotel, 100,000 (0.5%) watched via an App/Website, 100,000 (0.5%) were at the MCG while a further 230,000 (1%) watched in a different way and 820,000 (4.5%) did not say. Analysis by State shows that 3.3 million Victorians watched the AFL Grand Final, nearly twice as many as in New South Wales (1.7 million), while analysis by gender shows that more men (4.6 million) than women (3.8 million) watched the AFL Grand Final and a further 1.0 million men and 850,000 women watched "Just the Highlights".

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN FOOTBALL LEAGUE, RICHMOND FOOTBALL CLUB, ADELAIDE CROWS FOOTBALL CLUB

Foodland leads supermarket satisfaction

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Sep-17

A Roy Morgan Single Source survey has found that customer satisfaction with Foodland in August 2017 was 94.4%, making it the top performer among the big five supermarkets. Foodland was also one of only two supermarkets to increase satisfaction over the last year, with an increase of 0.6% points. Roy Morgan’s "Retail Satisfaction Report-Supermarkets" also shows that both Foodland and Aldi (92.3%), lead Woolworths (90.0%) and Coles (88.4%) in terms of customer satisfaction. IGA is further behind on 84.7%. Meanwhile, of the two major supermarkets, Woolworths main shoppers spend 70.9% with them, compared to Coles main shoppers who spend 67.4% with Coles. Foodland shoppers are narrowly ahead with 71.0% spent at Foodland. Aldi is well behind the other four supermarkets, with only a 55.5% share of their customers spend. Over the last 12 months, IGA showed the biggest improvement in the share of their customers spend (up 4.7% points), followed by Coles (up 2.9% points) and Foodland (up 1.8% points). Those showing declines were Aldi down 3.1% points and Woolworths (down 0.5% points).

CORPORATES
ROY MORGAN RESEARCH LIMITED, FOODLAND AUSTRALIA LIMITED, ALDI STORES SUPERMARKETS PTY LTD, COLES SUPERMARKETS AUSTRALIA PTY LTD, WOOLWORTHS SUPERMARKETS, IGA

Qantas is Australia’s leading domestic airline

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Sep-17

A Roy Morgan Single Source survey has found that Qantas is Australia’s most satisfying domestic airline, with a customer satisfaction rating of 83.2% in August 2017, ahead of key rivals Virgin Australia on 77.6% and stablemate Qantaslink on 72.7%. Qantas has maintained its lead over Virgin Australia for four months; however, the big improvers over the past year were smaller carrier REX (Regional Express) with a customer satisfaction rating of 72.6% in August – up 5.5% from a year ago, while Jetstar rounded out the top five with a customer satisfaction rating of 63.1%. Qantas also leads the way for domestic business travellers with a customer satisfaction rating of 84.8%, well ahead of Virgin Australia on 75.6% and Jetstar on 55.1%.

CORPORATES
ROY MORGAN RESEARCH LIMITED, QANTAS AIRWAYS LIMITED – ASX QAN, VIRGIN AUSTRALIA HOLDINGS LIMITED – ASX VAH, QANTASLINK, REGIONAL EXPRESS AIRLINES, JETSTAR AIRLINES PTY LTD

‘Tigers of (not so) old’ vs. ‘pride of South Australia’ for AFL Flag

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Sep-17

A Roy Morgan Single Source survey has found that AFL Grand Finalist the Adelaide Crows have 541,000 fans, which is enough to place the club fifth for total AFL supporters in 2017. Their opponents the Richmond Tigers boast 442,000 supporters around Australia, with one of the AFL’s best conversion rates of supporters to members – ranking fourth and converting 16.4% of supporters to members in 2017. Of the two clubs, Richmond are clearly adept at attracting younger supporters with 18.2% of Richmond supporters under 25 compared to only 12.5% of Adelaide supporters – an impressive statistic considering the unsuccessful Richmond teams of recent decades. The age profile of the respective supporter bases underlies why more Adelaide supporters (63.5%) watch the AFL on TV than Richmond supporters (59.8%), and also, conversely, why more Tigers supporters (11.0%) actually play Australian Football compared to only 6.4% of Adelaide supporters.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN FOOTBALL LEAGUE, ADELAIDE CROWS FOOTBALL CLUB, RICHMOND FOOTBALL CLUB

Mortgage stress up despite decline in rates

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Sep-17

A Roy Morgan Single Source survey has found that mortgage stress increased to 17.3% of Australian borrowers in July 2017, an increase of 0.3% points over the last 12 months, despite a decline in home loan interest rates. Over the last 12 months there has been an increase in mortgage stress for both those considered to be "At Risk" (which is based on the amount originally borrowed) and those "Extremely at Risk" (based on the amount currently outstanding). In the three months to July 2016, 17.0% of mortgage holders were "At Risk"; this has increased to 17.3% in July 2017. Over the same period the proportion that were "Extremely at Risk" increased from 12.4% to 12.8%. The main cause of the increase in mortgage stress was the fact that over the last year, the median household income of mortgage holders only increased by 2.0%, well behind the increase in the median amount borrowed (up 7.4%) and the median amount outstanding (up 13.1%).

CORPORATES
ROY MORGAN RESEARCH LIMITED

Netflix hits new high in Australia – 7.6 million

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 28-Sep-17

A Roy Morgan Single Source survey shows that an estimated 7,558,000 Australians aged 14+ (37.7%) had subscription video-on-demand provider Netflix in the three months to June 2017, up from 4,453,000 (22.6%) in the March 2016 quarter. The growth in Netflix’s potential audience is the result of strong growth of household subscriptions to the SVOD in 2017, with 2,981,000 Australian homes (31.8%) now subscribed, up from 1,713,000 homes (18.6%) in the March 2016 quarter. In comparison, viewership in an average seven days of market-leading Network 7 fell 2.3% to 64.4%. Network 9 was down 4.1% to 60.1% and Network 10 dropped 1.7% to 50.4%. The results for the Government broadcasters were mixed, with viewership of the ABC down 3.3% to 56.3% while viewership of SBS rose 0.7% to 43.2%. Roy Morgan Research CEO Michele Levine says Roy Morgan has been measuring Netflix in Australia since its beginning just over two years ago and its exceptional growth over that period shows no signs of slowing down.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NETFLIX INCORPORATED, SEVEN NETWORK LIMITED, NINE NETWORK AUSTRALIA LIMITED, TEN NETWORK HOLDINGS LIMITED – ASX TEN, AUSTRALIAN BROADCASTING CORPORATION, SPECIAL BROADCASTING SERVICE (SBS)

Bendigo Bank has highest customer satisfaction among majors

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 28-Sep-17

A Roy Morgan Single Source survey has found that customer satisfaction with Bendigo Bank in August 2017 was 89.3%, making it the top performer among the 10 largest consumer banks. Not only was Bendigo the satisfaction leader but it improved its rating over the month by 0.9% points, against an overall decline of 0.2% points for banks in total. Other small banks such as ING Direct with 86.7%, Bank of Queensland (84.2%), Suncorp (83.0%) and St George (82.0%) also had high customer satisfaction ratings. The best performer among the four majors was the CBA with 80.2%, followed by Westpac on 78.5%, NAB (78.4%) and ANZ (77.3%). The overall average satisfaction for all banks was 80.8% in August. Meanwhile, the mortgage customers of each of the big four banks continue to be a drag on their overall satisfaction, despite historically low home-loan rates.

CORPORATES
ROY MORGAN RESEARCH LIMITED, BENDIGO BANK, ING DIRECT, BANK OF QUEENSLAND LIMITED – ASX BOQ, SUNCORP BANK, ST GEORGE BANK LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, WESTPAC BANKING CORPORATION – ASX WBC, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

It’s Official: Sydney Swans most widely supported AFL club

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Sep-17

A Roy Morgan Single Source survey has found that the Sydney Swans boast 1.204 million supporters, making it the most popular Australian Football League club. The Swans have gained 104,000 supporters in 2017, an increase of 9.5% since the team’s 2016 Grand Final appearance. Essendon is the most widely supported Victorian club with 671,000 supporters, while traditional Victorian powerhouse Collingwood has slipped to fourth on the supporter ladder with 663,000 supporters. Roy Morgan Research executive chairman Gary Morgan says Victoria remains the beating heart of the AFL with nearly 3 million supporters buying just under 570,000 AFL club memberships in 2017 – a conversion rate of 19.3% of supporters to members.

CORPORATES
ROY MORGAN RESEARCH LIMITED, SYDNEY SWANS FOOTBALL CLUB, AUSTRALIAN FOOTBALL LEAGUE, ESSENDON FOOTBALL CLUB, COLLINGWOOD FOOTBALL CLUB, WESTERN BULLDOGS FOOTBALL CLUB, HAWTHORN FOOTBALL CLUB, MELBOURNE FOOTBALL CLUB, ADELAIDE CROWS FOOTBALL CLUB, RICHMOND FOOTBALL CLUB