MARKETING RESEARCH – AUSTRALIA

Melbourne desired for holidays but Hobart growing fastest

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Original article by Roy Morgan
Market Research Update – Page: Online : 11-Dec-17

A Roy Morgan Single Source survey, which was carried out in the year to September 2017, has found that more than 14.8 million Australians aged 14+ would like to spend a holiday within Australia in the next two years. This figure is virtually unchanged from a year ago, when 14.9 million Australians indicated a desire to take an Australian holiday, but down slightly from a peak of over 15.2 million in September 2015. The Roy Morgan Holiday Tracking Survey shows that over the last two years Melbourne has retained top spot as the capital city Australians would most like to visit. In 2017, over 4.25 million Australians indicated that they would like to visit Melbourne, down slightly from 4.5 million in 2015. Sydney is again comfortably in second position with just under 2.4 million would-be visitors in 2017, down slightly from 2.5 million in 2015. Meanwhile, Hobart has experienced the fastest growth of any capital city and is now in third place for domestic holiday-goers with 1.75 million prospective visitors, up 8.7% from 1.6 million in 2015.

CORPORATES
ROY MORGAN LIMITED

Insuranceline tops satisfaction among risk and life insurers

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Original article by Roy Morgan
Market Research Update – Page: Online : 8-Dec-17

Insuranceline had the highest customer satisfaction rating among Australia’s 13 largest risk and life insurers in the year to October 2017, according to a Roy Morgan Single Source survey. Insuranceline’s satisfaction rating rose by 5.4% over the year, to 79.2%, which is well above the industry average of 66.2%. Insuranceline was followed by Allianz (75.2%), AIA Australia (73.2%) and Real Insurance (72.6%). The biggest improver during the year was AIA Australia (up 6.6% points), while major brands to show declines in satisfaction over the year were Asteron (down 12.2% points), Zurich (down 9.9% points) and Comminsure (down 4.2% points).

CORPORATES
ROY MORGAN LIMITED, INSURANCELINE HOLDINGS PTY LTD, ALLIANZ AUSTRALIA LIMITED, AIA AUSTRALIA LIMITED, REAL INSURANCE, ASTERON LIFE LIMITED, ZURICH INSURANCE COMPANY, COMMINSURE, ONEPATH AUSTRALIA LIMITED, AMP LIMITED – ASX AMP, MLC LIMITED

New vehicle buying intentions up in September for the fourth consecutive month

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Original article by Roy Morgan
Market Research Update – Page: Online : 4-Dec-17

A Roy Morgan Single Source survey has found that 2.491 million Australians aged 14+ intend to purchase a new car in the next four years. This is an increase of 184,000 intenders over the last four months. The big improvement has left new vehicle intentions only marginally lower than the 15-year high recorded in February 2017. In addition to four-year vehicle buying intentions being close to record levels, one-year intentions are up by 14,000 (1.5%) over the same period in 2016 to be currently on 626,000. A major driver of increased intentions over the next four years is that intenders have a much higher level of consumer confidence than the population average. Over the September quarter, the consumer confidence level for all Australians was 113.3, whereas those intending to purchase a new vehicle in the next four years had a confidence level of 121.8. Those intending to purchase in the next twelve months also had higher than average confidence (120.9).

CORPORATES
ROY MORGAN LIMITED

Digital media lead, but catalogues remain key channel to reach consumers

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Original article by Roy Morgan
Market Research Update – Page: Online : 4-Dec-17

A Roy Morgan Single Source survey has found that 80% of Australians aged 14+ say the Internet is the "Media Most Useful" for providing purchase-related information. The survey, which was carried out in the year to September 2017, also shows that 70% of Australians regard Internet Search as the most useful media to find purchase-related information, while 45% find non-search websites to be the most useful. Travel, accommodation, restaurants, cars and insurance are among the categories for which the Internet is the leading source of purchase-related information for Australians, Meanwhile, catalogues are the Media Most Useful for buying groceries (45% of Australians) and alcoholic beverages (39%).

CORPORATES
ROY MORGAN LIMITED

Air NZ pips Singapore Airlines, Emirates & Etihad Airways for Customer Satisfaction

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Nov-17

Air New Zealand is again Australia’s most satisfying international airline, having a customer satisfaction rating of 88.8% in September, according to Roy Morgan Research’s latest survey on the topic. It was followed by Singapore Airlines (88.3%) and Emirates (87.3%). Qantas was again the leading Australian-based international airline, with a customer satisfaction rating of 80.2%, ahead of main rival Virgin Australia on 74.9%. Norman Morris, Industry Communications Director at Roy Morgan Research, notes that Air New Zealand’s rating was unchanged from September 2016.

CORPORATES
AIR NEW ZEALAND LIMITED – ASX AIZ, ROY MORGAN RESEARCH LIMITED, SINGAPORE AIRLINES LIMITED, EMIRATES AIRLINES, QANTAS AIRWAYS LIMITED – ASX QAN, VIRGIN AUSTRALIA HOLDINGS LIMITED – ASX VAH, ETIHAD AIRWAYS, THAI AIRWAYS INTERNATIONAL PUBLIC COMPANY LIMITED, BRITISH AIRWAYS PLC, JETSTAR AIRLINES PTY LTD, TIGER AIRWAYS AUSTRALIA PTY LTD, CATHAY PACIFIC AIRWAYS LIMITED, GARUDA AVIATION PTY LTD

It’s Official: The ‘Energy Crisis’ is now a huge concern for Australians

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-Nov-17

A special Roy Morgan study conducted from 9-11 October 2017 has found that 29% of Australians aged 14+ regard Economic Issues (including Unemployment, Housing affordability, the Economy in general, Poverty and the gap between the rich and poor) as the most important problem facing Australia. A further 15% of respondents mentioned concerns related to Energy (Energy infrastructure, Energy reliability, Electricity prices and the sustainable management of natural resources like gas). Meanwhile, just over 26% of Australians mentioned concerns related to the Environment (and in particular the issue of Global warming and Climate change) as the most important issues facing the World, just ahead of War & Terrorism (mentioned by just under 26% of respondents).

CORPORATES
ROY MORGAN RESEARCH CENTRE PTY LTD

Australian households’ net wealth now over eight trillion dollars and growing

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-Nov-17

Roy Morgan Research’s newly released report "Superannuation and Wealth Management in Australia" shows that Australian households have increased their net wealth by 42.1%. over the last four years, from $5.703 trillion to $8.135 trillion. The report also shows that currently 53.1% of household net wealth is made up of equity in owner-occupied homes, up from 48.1% in 2013. Superannuation, Pensions/Annuities in total now account for 27.4% of the total, down from 28.6% in 2013. The other components of net wealth, which include bank accounts, managed funds (excluding superannuation) and direct investments, have fallen from 23.3% in 2013 to 19.5% in 2017. The report is unique because it looks at superannuation in the context of all other assets and debt that make up the true financial position of Australian households, rather than the usual single product or "silo" approach.

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ROY MORGAN RESEARCH LIMITED

Over 3 in 4 Australians are consuming magazines across print and online

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Nov-17

Roy Morgan Research has released the Australian Magazine Readership report for the 12 months to September 2017. A total of 12,577,000 Australians aged 14+ (62.9 per cent) read print magazines, up 2,000 from a year ago. The audience reach of magazines is extended to 15,005,000 Australians aged 14+ (77.8 per cent) when you include magazine reading online (either via the web or an app). The withdrawal of major publishers from audited circulation results for magazines in 2016 means Roy Morgan’s readership results are the only truly independent measure of magazine performance now available. "Coles Magazine" remains the most widely-read print magazine, with an average readership of 3,975,000 per issue (up 8.3 per cent). Meanwhile, nine of Australia’s 10 leading magazines ranked by cross-platform audiences retain a significantly larger readership via their print editions than their digital offerings – a clear contrast to their print newspaper cousins.

CORPORATES
ROY MORGAN RESEARCH LIMITED, BAUER MEDIA AUSTRALIA PTY LTD

Over 15.5 million Australians read newspapers in some form

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Nov-17

Roy Morgan Research has released the latest readership report for Australian newspapers for the 12 months to September 2017. Some 15,568,000 Australians aged 14+ (77.8 per cent) now read or access newspapers in an average 7-day period either in print, or online via website or app. This is down 1.7 per cent from a year ago. Cross-platform audiences have increased for three out of the top five leading mastheads in Australia, and analysing the print and digital modes of readership shows that over the past 12 months five of Australia’s leading mastheads have increased their digital audience and two have increased their print readership. "The Sydney Morning Herald" is still the most widely-read masthead, with a cross-platform audience of 4,040,000, down 3.5 per cent from a year ago.

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ROY MORGAN RESEARCH LIMITED

Millennials more than double their share of superannuation funds over the decade

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Original article by
Market Research Update – Page: Online : 6-Nov-17

A Roy Morgan Single Source survey has found that Millennials’ share of superannuation fund balances has more than doubled between September 2007 (6.4%) and September 2017 (14.6%). All three younger generations recorded gains in superannuation market share over the past 10 years. Meanwhile, for the six months to September 2017, satisfaction with the financial performance of industry funds was 58.5%, compared to retail funds on 56.9%. Retail funds increased their satisfaction rating by 0.7% over the last year, while the satisfaction rating for industry funds fell by 1.4%.

CORPORATES
ROY MORGAN RESEARCH LIMITED