MARKETING RESEARCH – AUSTRALIA

Lower interest rates reducing mortgage stress

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 26-Jun-17

A Roy Morgan Single Source survey shows that 666,000 Australian mortgage holders (16.8%) were considered to be "at risk" or facing some degree of stress over their repayments in the three months to April 2017. This compares with 744,000 mortgage holders (18.4%) 12 months ago. It is also well below the average over the last decade. Meanwhile, 442,000 mortgage holders (11.5%) are "extremely at risk" of mortgage stress, which is the lowest in over a decade. The survey also shows that mortgage stress is much higher among lower income groups (under $60,000 per annum), where it is currently 85.3% for those considered "at risk" and 65% for those that are "extremely at risk".

CORPORATES
ROY MORGAN RESEARCH LIMITED

Nearly three million Australians are ‘trusted advisors’ for finance and investment decisions

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Jun-17

A Roy Morgan Single Source survey has found that 14% of Australians aged 14+ (2.96 million people) were asked by their friends or families for advice regarding their finances and investments in the year to March 2017. This large number of ‘trusted advisors’ has significant potential to influence the financial and banking decisions of the people who ask for their advice. The survey also shows that of the sixteen largest consumer banks, Citibank has the highest proportion of customers (25.2%) that are asked by friends or family for their financial advice. Macquarie Bank has the second highest proportion of customers who are asked for their advice (24.2%), followed by Heritage Bank (23.3%) and ING Direct (21.8%).

CORPORATES
ROY MORGAN RESEARCH LIMITED, MACQUARIE BANK LIMITED – ASX MBL, HERITAGE BANK LIMITED – ASX HBS, ING DIRECT, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, WESTPAC BANKING CORPORATION – ASX WBC, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, BANK OF SOUTH AUSTRALIA LIMITED, BENDIGO BANK, BANK OF WESTERN AUSTRALIA LIMITED

Over 1 in 3 Australians now have Netflix as subscriptions jump 20 percent in first quarter of 2017

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-Jun-17

A Roy Morgan Single Source survey shows that an estimated 7,091,000 million Australians aged 14+ (36 per cent) had Netflix in the three months to March 2017, up sharply from 5,862,000 (29 per cent) in the previous quarter. The latest surge in Netflix’s potential audience is the result of a 20 per cent jump in the number of household subscriptions since the end of 2016. An estimated 2,714,000 Australian homes (29 per cent) are now subscribed. Roy Morgan has been measuring Netflix in Australia since its beginning in early 2015. Roy Morgan Research CEO Michele Levine says what we have seen is a classic case of rapid technological adoption, with early adopters signing up first, professional technology mainstream following close behind, and a continuation of high growth as younger digital natives, older tech explorers, traditionalists and even technophobes begin to discover Subscription Video On Demand services.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NETFLIX INCORPORATED

Roy Morgan Image of Professions Survey 2017: Health professionals continue domination with Nurses most highly regarded again; followed by Doctors and Pharmacists

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Jun-17

The latest Roy Morgan Image of Professions Survey has found that 94% of Australians aged 14+ rate Nurses "very high" or "high" for their ethics and honesty (up 2% from 2016). Doctors on 89% (up 3%), Pharmacists on 84% (down 2%) and Dentists on 79% (up 4%) were also rated highly in the telephone survey, which was conducted from 22-24 May 2017. Meanwhile, 81% of Australians rated School Teachers "very high" or "high" for their ethics and honesty, up 4% from 2016. In contrast, 66% of Australians rated University Lecturers "very high" or "high", down 2% from 2016. Of all 30 professions surveyed in 2017, 16 decreased in regards to ethics and honesty while 12 professions increased. Car Salesmen had the lowest rating, unchanged at 4%.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Satisfaction with big four banks increased in April, to well above long term average

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-May-17

A Roy Morgan Research Single Source survey has found that satisfaction with Australia’s four major banks rose by 0.2% to 80.1% in the six months to April 2017, which is well above the long-term average of 74.9% recorded since 2005. The Commonwealth Bank of Australia continued to have the highest level of satisfaction among the big four banks (81.4%), followed by National Australia Bank (80.2%). However, NAB was highest-rating in terms of satisfaction among main financial institution customers (83.0%), replacing CBA (82.9%). Meanwhile, satisfaction levels among the big four banks’ mortgage customers has improved marginally over the last 12 months, to 78.0%, up from 77.7% in the same period in 2016. Despite the improvement, mortgage customers still have lower satisfaction than non-mortgage customers (78.0% compared to 80.5%).

CORPORATES
ROY MORGAN RESEARCH LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, WESTPAC BANKING CORPORATION – ASX WBC

Australians say ‘No’ to 100% foreign ownership of Fairfax

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 26-May-17

An Australia-wide Roy Morgan Survey has found that 78% of Australians aged 14+ do not want Fairfax Media to be 100% owned by either of the two overseas owned institutions that have lodged multi-billion dollar bids for the company. Meanwhile, 17% of Australians say that overseas-owned institutions should be allowed to buy Fairfax outright. The survey, which was conducted from 22-24 May 2017, also shows that 53% of Australians are in favour of allowing overseas-based institutions to own a minority stake in Fairfax. A larger majority of L-NP supporters (59%) are in favour of this option for Fairfax than ALP supporters (51%). The survey has also found that the internet is now the main source of information for 51% of Australians, compared to 24% for TV and 12% for both newspapers and radio.

CORPORATES
ROY MORGAN RESEARCH LIMITED, FAIRFAX MEDIA LIMITED – ASX FXJ, TPG CAPITAL LP, HELLMAN AND FRIEDMAN

More Australian women buying cosmetics at pharmacies

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-May-17

A Roy Morgan Single Source survey has found that 50.5% of Australian women aged +14 bought cosmetics in an average six months in the year to December 2016, compared with 51.5% in the year to December 2006. The proportion of women who bought cosmetics from pharmacies has risen from 15.1% to 19.1 per cent, and the proportion that shops at supermarkets for cosmetics has risen from 11.4% to 12.1%. Meanwhile, Priceline is the most popular pharmacy chain among cosmetics buyers, and Roy Morgan’s Helix Personas consumer profiling tool shows that young women from the cashed-up, socially active Metrotech community are the most likely to buy cosmetics from this chain.

CORPORATES
ROY MORGAN RESEARCH LIMITED, PRICELINE PHARMACY, CHEMIST WAREHOUSE, COLES SUPERMARKETS AUSTRALIA PTY LTD, WOOLWORTHS SUPERMARKETS, SEPHORA AUSTRALIA PTY LTD, MECCA COSMETICA PTY LTD, MYER HOLDINGS LIMITED – ASX MYR

Satisfaction with retail superannuation funds now higher than industry funds

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-May-17

A Roy Morgan Single Source has found that Australians’ satisfaction with retail superannuation funds was 60.0% in the six months to March 2017, compared with 57.3% for industry funds. This is the second consecutive month that retail fund satisfaction has been higher than industry funds, which had held the lead for more than a decade. Retail funds lead industry funds in overall customer satisfaction, but more importantly, they only hold the lead for balances under $100,000. Over the last 12 months, nearly all of their gain in satisfaction has come from these lower-value members. In the all-important high value market with balances over $700,000, industry funds lead with 85.3% satisfaction, compared to 76.1% for retail funds. This is the segment where competition is greatest from self-managed super funds, which have shown a decline in satisfaction of 2.5% points over the last year (to 75.9%).

CORPORATES
ROY MORGAN RESEARCH LIMITED

Aldi hits new high in supermarket wars

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 18-May-17

The latest Supermarket Currency report from Roy Morgan Research shows that Australia’s grocery buyers spent $90.3 billion at supermarkets during the 12 months to March 2017. Of that, $32.2 billion was spent at Woolworths (35.7 per cent of the market, down from 36.3 per cent in the year to September 2016) and $30.0 billion at Coles (33.2 per cent, unchanged). Aldi claimed $11.9 billion of grocery buyers’ expenditure during the year (13.2 per cent, up from 12.5 per cent), stretching its lead over IGA, which fell to $8.4 billion (9.3 per cent, down from 9.8 per cent). The combined share of other supermarkets rose from 8.1 per cent to 8.6 per cent, or $7.8 billion.

CORPORATES
ROY MORGAN RESEARCH LIMITED, COLES SUPERMARKETS AUSTRALIA PTY LTD, WOOLWORTHS SUPERMARKETS, ALDI STORES SUPERMARKETS PTY LTD, IGA

More husbands than wives call the shots on Pay TV, and only 1 in 2 Aussie couples decide together

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-May-17

A Roy Morgan Single Source survey has found that half of Australia’s married or de facto couples have at least one subscription or pay TV service in their home. In 50 per cent of these homes, the decisions about whether, when and which provider were made together. The survey, which was carried out in the year to December 2016, also shows that in 30 per cent of cases, the man decided, while the woman did so in 20 per cent. Meanwhile, films are the number one content of interest to both husbands and wives with subscription or pay TV in the home. Overall 60 per cent say they are "very" or "quite" interested in watching new release or older films, ahead of News & Current Affairs and Documentaries, which are each of interest to 52 per cent of couples.

CORPORATES
ROY MORGAN RESEARCH LIMITED