MARKETING RESEARCH – AUSTRALIA

Roy Morgan launches a Risk Profiler – an early warning system for the automotive industry

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Apr-17

In a fast-changing world, automotive leaders need an "early-warning" system to pinpoint which brands are most at risk – and when. The automotive revolution represents a clear and present threat to incumbent businesses that rely on traditional business models, so early warnings are essential to survival. The Roy Morgan Risk Profiler provides an "early-warning" for brands that face the most risk. Along with Roy Morgan’s integrated suite of products, led by Helix Personas and the automotive industry-targeted Roy Morgan Future Tracker, Roy Morgan provides the solutions businesses are looking for to maintain and grow their market share.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Roy Morgan launches Auto Industry Future Tracker

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Apr-17

The automotive industry is undergoing the biggest revolution since the car replaced the horse – cars that drive themselves, driverless trucks, car-sharing, Uber ride-sharing, new cars bought entirely online. The Roy Morgan Future Tracker will track when and where critical tipping points are reached, providing companies most impacted by the revolution with ongoing and up-to-date data on the key drivers of the technological revolution sweeping Australia’s automotive and related industries: Quest for Zero Emissions, Mobility, Driverless cars and Digital disruption/Connectivity. Continuous monitoring of these key drivers of change increases understanding of uptake, acceptance and attitudes towards new trends as they develop.

CORPORATES
ROY MORGAN RESEARCH LIMITED

More Australians are using mobile data for talk, text and chat – especially people born overseas

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 6-Apr-17

A Roy Morgan Single Source survey has found that 6.5 million Australians aged 14+ used Facebook Messenger via mobile phone in an average four weeks during the six months to December 2016. This represents growth of 19 per cent compared with the same period in 2015. Meanwhile, use of WhatsApp grew by 15 per cent to 2.2 million average monthly users. Skype usage was virtually steady with just over 1.6 million users, use of Viber fell 28 per cent to 869,000 and WeChat usage rose by seven per cent to 340,000. The survey also shows that Australians born overseas are generally more likely to use these Over-The-Top communication apps, although people born in Australia and overseas are almost equally likely to use Facebook Messenger (32.6 per cent versus 32.9 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, FACEBOOK MESSENGER, WHATSAPP, SKYPE, VIBER, WECHAT

So long Billabong: kids like Nike (or how sportswear overtook surf-wear on children’s cool list)

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 4-Apr-17

Roy Morgan’s Young Australians Survey has found that just 14% of Australian children aged 6-13 considered home-grown surf-wear brand Billabong to be "cool" in the year to December 2016, compared with 46% in the year to December 2007. The proportion of children who consider Rip Curl to be cool has fallen from 33% to 18%. Meanwhile, the proportion of children who consider sportwear brand Nike to be cool has risen from 27% to 39% over the last decade, and 26% now rate Adidas to be cool, up from 22% in 2007.

CORPORATES
ROY MORGAN RESEARCH LIMITED, BILLABONG INTERNATIONAL LIMITED – ASX BBG, RIP CURL PTY LTD, NIKE INCORPORATED, ADIDAS AUSTRALIA PTY LTD, QUIKSILVER INCORPORATED, ROXY CLOTHING, RUSTY, PUMA AG

NBN draws new homes to ISPs – and prompts switching

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 31-Mar-17

A Roy Morgan Single Source survey has found that more than 1.2 million Australian homes were connected to the National Broadband Network (NBN) by the end of 2016. Eleven per cent of these residential NBN customers did not have any fixed internet a year ago. Among non-NBN fixed broadband homes, only five per cent connected for the first time in the last 12 months. The rate of switching is also much higher among NBN homes: 15 per cent switched provider in the last 12 months, compared with nine per cent of non-NBN homes. Combined, a total of 26 per cent of all NBN customers were up for grabs for internet service providers in 2016, either through switching or joining the market, almost double the rate in non-NBN homes.

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ROY MORGAN RESEARCH LIMITED

Amazon set to benefit from Australians’ love affair with online shopping

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Mar-17

A Roy Morgan Single Source survey has found that 44.2% of Australians aged +14 (just over 8.7 million people) bought one or more products via the internet in any given four-week period during the year to December 2016. This compares with 36.4%, or nearly 7 million people, in 2013. Some 3.9 million people bought items from the Entertainment and Leisure category in any given four weeks in 2016, followed by Fashion (2.3 million), Food and Beverages (2.1 million) and Reading Material (2 million). Meanwhile, analysis using Roy Morgan’s Technology Adoption Segments reveals that 51.9% of all online shoppers fall under the umbrella of either Technology Early Adopters or Professional Technology Mainstream, the two most digitally inclined segments of the population.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AMAZON.COM INCORPORATED

State of the Nation 27: Booming Australian Automotive Industry accelerates towards ‘Decade of Upheaval’

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Mar-17

Roy Morgan Research CEO Michele Levine has presented the latest State of the Nation Report in Melbourne with a special Spotlight on the Australian Automotive Industry. The State of the Nation Report looks at the changes underway in the Australian automotive industry and the even bigger changes that are set to impact on every part of the industry throughout the 2020s. 2025 has been identified as a tipping point for the industry as a whole as it faces digital disruption – any automotive players that fail to plan fully for the future involving increased car-sharing, driverless cars, and purely online sales will find it far too hard to catch up to "first-movers" by the time 2025 rolls around.

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ROY MORGAN RESEARCH LIMITED

And Australia’s new favourite travel agent is…Booking.com!

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 28-Mar-17

The latest data from the Roy Morgan Holiday Tracker survey shows that 13.5 million Australians aged 14+ (68.3% of the population) take at least one holiday in an average 12-month period. Booking.com is now the most widely used travel agent, with 9.3% of the population (just over 1.8 million holiday-goers) using it at least once in the year to December 2016. Flight Centre (9.0%) is the second-most popular, while relative newcomer Airbnb (4.8%) is in third position. Flight Centre was the most popular agent (9.4%) when Roy Morgan’s last travel agent findings (for June 2015) were released, well ahead of Booking.com (5.8%) and Wotif.com (5.2%). However, Flight Centre maintains a healthy lead as the travel agent more Australians would consider using next time they take a holiday (23.4%, virtually unchanged from 23.6%).

CORPORATES
ROY MORGAN RESEARCH LIMITED, FLIGHT CENTRE TRAVEL GROUP LIMITED – ASX FLT, BOOKING.COM (AUSTRALIA) PTY LTD, AIRBNB AUSTRALIA PTY LTD, WOTIF.COM HOLDINGS LIMITED, TRIVAGO, EXPEDIA AUSTRALIA PTY LTD, HOTELS.COM LP, HELLOWORLD LIMITED – ASX HLO

Aldi is now the most-read supermarket catalogue, but Coles & Woolworths convert more readers into shoppers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-Mar-17

A Roy Morgan Single Source survey has found that 5.1 million Australians aged 14+ read or looked into an Aldi catalogue in the year to December 2016. Aldi’s weekly catalogue reach surpassed that for Coles (4.9 million) and Woolworths (4.8 million) for the first time in 2016. Readership of Aldi catalogues has now grown for three consecutive years, up 28 per cent over the period from four million Australians a week in 2013. IGA’s catalogues also gained readers from 2013 to 2015 but declined in 2016. The survey also shows that 52 per cent of Woolworths’ catalogue reach leads to a sale (up from 48 per cent in 2013), just ahead of 50 per cent for Coles (up from 46 per cent). Aldi’s reader-to-shopper conversion rate is unchanged over the period at 38 per cent, while IGA’s has grown from 36 to 37 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, ALDI STORES SUPERMARKETS PTY LTD, COLES SUPERMARKETS AUSTRALIA PTY LTD, WOOLWORTHS SUPERMARKETS, IGA

True commitment or fair-weather fandom: which AFL teams have the most engaged supporters?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 23-Mar-17

A Roy Morgan Single Source survey has found that just over 6.2 million Australians aged 14+ (or 31.5% of the population) reported that they "almost always or occasionally" watched regular season AFL on TV in the year to December 2016. Fans of the North Melbourne Kangaroos (77.5%) and Port Adelaide Power (77.1%) are most likely to watch regular-season matches on TV, while supporters of the Brisbane Lions (46.9%) and Sydney Swans (52.9%) are least likely to do so. Meanwhile, supporters of the Melbourne Demons (48.7%) are far more likely than other teams’ fans to go to an AFL match.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN FOOTBALL LEAGUE, NORTH MELBOURNE FOOTBALL CLUB LIMITED, PORT ADELAIDE FOOTBALL CLUB, BRISBANE LIONS FOOTBALL CLUB, SYDNEY SWANS FOOTBALL CLUB, MELBOURNE FOOTBALL CLUB, HAWTHORN FOOTBALL CLUB, WESTERN BULLDOGS FOOTBALL CLUB