MARKETING RESEARCH – AUSTRALIA

The Great Wall dividing Chinese- and Australian-made products

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 27-Jan-17

A Roy Morgan Single Source survey has found that 89% of Australians aged 14+ say they are more likely to buy a product if it is made in Australia. In contrast, only 30% report being more likely to buy items manufactured in China, and 48% are less likely to buy such products. The survey, which was carried out in the year to September 2016, also shows that 89% of Australians are more likely to purchase locally grown/processed food, compared with just 5% who would buy food originating in China. Concern about country of manufacture varies somewhat between age groups, with teenagers aged between 14 and 17 showing the most divergence from the average: 37% are open to Chinese-made products overall, while 82% say they are more likely to purchase those made in Australia.

CORPORATES
ROY MORGAN RESEARCH LIMITED

The telly and the trolley: what Sunday night TV shows’ viewers spend on the week’s groceries

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-Jan-17

A Roy Morgan Single Source survey has found that Australians spend over two billion dollars a week on groceries. Meanwhile, viewers of the average Sunday night episode of Seven’s "My Kitchen Rules" together spend an average $236 million a week on groceries – around three times more than viewers of either Nine’s "Australia’s Got Talent" ($81 million) or Ten’s "I’m a Celebrity, Get Me Out of Here" ($71 million), which also aired on Sunday nights in early 2016. Seven’s mid-year season of "House Rules" reached $167 million worth of the week’s grocery expenditure on an average Sunday night, ahead of "The Voice" ($143 million) and "MasterChef" ($120 million). Reconfiguring viewership as an audience dollar value in the grocery market delivers the strongest boost to "MasterChef". Its typical pool of Sunday night viewers is not only popular among grocery buyers, but they spend $18 more a week than the average Australian. The show’s $120 million worth of "grocery market reach" is 14% bigger than its share of the population.

CORPORATES
ROY MORGAN RESEARCH LIMITED, SEVEN NETWORK LIMITED, NINE NETWORK AUSTRALIA LIMITED, TEN NETWORK HOLDINGS LIMITED – ASX TEN

Which internet providers’ customers pay for their movie and TV downloads?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 23-Jan-17

A Roy Morgan Single Source survey has found that 1.45 million Australians aged 14+ buy movies and TV show downloads online in an average three-month period. These downloaders spent an estimated $A257 million combined in the 12 months to September 2016. Among customers of the top five fixed broadband providers, Dodo’s are the most likely to purchase movies and TV shows for download (10.9 per cent), ahead of those with Telstra (10.4 per cent), Optus (9.4 per cent) and iiNet (8.4 per cent). However, only 6.7 per cent of fixed broadband customers with TPG pay for any downloaded movies or TV shows in an average three months.

CORPORATES
ROY MORGAN RESEARCH LIMITED, DODO INTERNET PTY LTD, TELSTRA CORPORATION LIMITED – ASX TLS, SINGTEL OPTUS PTY LTD, IINET LIMITED, TPG TELECOM LIMITED – ASX TPM

Australian Open tennis viewers a different breed to Aussies who play tennis

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-Jan-17

A Roy Morgan Single Source survey has found that 32.4% of Australians aged 14+ (6.4 million people) watch the Australian Open almost always or occasionally. However, just 45.1% of Australian Open viewers tune in for other tennis broadcasts. The survey, which was carried out in the year to September 2016, also shows that the Australian Open is particularly popular among people aged 50 or older; 36.3% of those aged 50-64 tune in to watch it, as do 46.3% of those aged 65+. In contrast, younger people show a distinct lack of interest in watching the Australian Open on TV, especially 14-17 year-olds (20.2%) and 18-24 year-olds (21.8%). Meanwhile, tennis participation is at its greatest among teenagers aged 14-17 years (16.2%), but starts slipping from 18 years onwards. While 7.0% of Australians overall play tennis, this slips to 4.3% of 50-64 year-olds and heads steadily south from there to 2.9% of those aged 65+.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN OPEN TENNIS

Who are Australia’s union members? You may be surprised

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-Jan-17

A Roy Morgan Single Source survey has found that 17.4% (or 1.9 million) Australians aged 14+ who are in full or part-time employment were members of a trade union in the year to September 2016. Union membership is highest among those employed in Public Administration and Defence, at 28.7% (or 201,000 people), followed by Community Services (27.5%, or almost one million people) and Electricity, Gas and Water (27.3%, or 98,000 people). The survey also shows that Education Professionals have the highest level of union membership, at 42.4% (383,000 people), while 28.1% of Australian Labor Party voters belong to a union, compared with just 11.8% of Liberal-National Party voters.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN LABOR PARTY, LIBERAL PARTY OF AUSTRALIA, NATIONAL PARTY OF AUSTRALIA, AUSTRALIAN GREENS, CONSTRUCTION, FORESTRY, MINING AND ENERGY UNION OF AUSTRALIA

What’s a Telstra? Who’s Optus? More immigrants choose global brand Vodafone as first Australian mobile provider

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Jan-17

A Roy Morgan Single Source survey shows that Vodafone is the most popular telco among the 5.3 million Australian mobile phone owners aged 14+ who were born overseas. Vodafone claimed 32 per cent of the mobile market among immigrants overall in the six months to November 2016. The survey also shows that 47 per cent of immigrants who have lived in Australia for less than two years choose Vodafone as their local provider, ahead of Optus (24 per cent) and Telstra (12 per cent). In contrast, Telstra is used by 39 per cent of immigrants who have lived in Australia for more than 20 years, and 47 per cent of people who were born in Australia.

CORPORATES
ROY MORGAN RESEARCH LIMITED, TELSTRA CORPORATION LIMITED – ASX TLS, SINGTEL OPTUS PTY LTD, VODAFONE AUSTRALIA LIMITED

Renovation Nation: home improvement in Australia

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Jan-17

A Roy Morgan Single Source survey has found that 62 per cent of Australia’s 13.6 million home owners did some kind of renovations in the year to September 2016. This compares with 57 per cent in the year to September 2013. The survey also shows that 43 per cent of home-owners did minor repairs/alterations in the last 12 months, while 27 per cent painted internal and/or external walls, window sills, ceilings and the like. Meanwhile, 17 per cent of home-owners spent more than $5,000 renovating or extending their home in the last year. This rises to 26 per cent for those who have been living at their current address for less than 12 months. In contrast, just 14 per cent of those who have been at the same address for five or more years have paid big bucks for home improvements.

CORPORATES
ROY MORGAN RESEARCH LIMITED

are still dragging satisfaction levels down

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Original article by Roy Morgan Research
Market Research Update – Page: online : 5-Jan-17

A Roy Morgan Single Source survey has found that banking using an app on a mobile phone or tablet is now more popular than using branches, with 38.8% of Australians using it in an average four-week period, compared with only 28.2% for branches. Satisfaction is a major driver of this trend with 90.7% satisfaction with mobile banking among the big four, compared to 84.8% satisfaction with branches. With a 93.8% satisfaction rate among its mobile banking customers, the CBA has the highest satisfaction of the 10 major banks and has improved by 2.2% points over the last 12 months. Bendigo Bank is a close second with 93.4%, followed by ING Direct on 92.7%. The remainder of the big four banks were well below this top group with ANZ on 88.4%, NAB on 88.0% and Westpac on 87.7%.

CORPORATES
ROY MORGAN RESEARCH LIMITED, BANK OF QUEENSLAND LIMITED – ASX BOQ, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, WESTPAC BANKING CORPORATION – ASX WBC, GREATER BANK LIMITED, BENDIGO AND ADELAIDE BANK LIMITED – ASX BEN, ING DIRECT, SUNCORP BANK, ST GEORGE BANK LIMITED, BANK OF WESTERN AUSTRALIA LIMITED

Sweet drinks much more popular with kids than older Aussies

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Original article by Roy Morgan Research
Market Research Update – Page: online : 5-Jan-17

A Roy Morgan Single Source survey has found that fruit juice and drinks, soft drinks, cordial and frozen beverages such as Slushies are all dramatically more popular with Australian children aged 6-13 years than with consumers aged 14 or older. In an average seven days, 62.3% of Australian children drink fruit juice/drinks at least once, 57.8% consume carbonated soft drinks, 32.4% drink cordial and 28.6% consume frozen drinks. Those figures exceed 100% as a substantial proportion of children are drinking more than one of these beverage types per week.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Boutique burgers and fancy fowl: the hipsterisation of fast food

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Dec-16

A Roy Morgan Single Source survey has found that 29.4 per cent of Australians visited McDonald’s at least once in an average four weeks in the year to September 2016, compared with 31.2 per cent in the year to September 2012. While this is due partly to the shrinking proportions of Generations Y (from 39.4 per cent to 35.3 per cent) and Z (from 40.3 per cent to 36.1 per cent) eating at or taking away from the hamburger giant, Generation X and Baby Boomers also appear to be losing interest. Grill’d has seen a slight year-on-year increase among Generation X visitors, but a noticeable drop among Gen Y (from 8.0 per cent to 5.4 per cent), and little change among Gen Z (8.3 per cent to 8.1 per cent). Meanwhile, the proportion of Australians visiting KFC has fallen from 20.4 per cent to 19.3 per cent since 2012. Like McDonalds, KFC’s popularity is strongest with Gens Y (23.9 per cent) and Z (26.2 per cent). Domino’s Pizza also continues to draw the younger generations, with Gen Y up from 13.6 per cent to 15.3 per cent, and Gen Z up from 14.2 per cent to 18.5 per cent, a growth also seen across other generations.

CORPORATES
ROY MORGAN RESEARCH LIMITED, McDONALD’S AUSTRALIA LIMITED, GRILL’D PTY LTD, KFC, DOMINO’S PIZZA ENTERPRISES LIMITED – ASX DMP, HUNGRY JACK’S PTY LTD, RED ROOSTER FOODS, NANDO’S AUSTRALIA PTY LTD, OPORTO PTY LTD, PIZZA CAPERS