MARKETING RESEARCH – AUSTRALIA

Satisfaction with big four banks up in December but high-value customers left well behind for satisfaction and advocacy

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Feb-17

A Roy Morgan Research Single Source survey has found that the satisfaction level of personal customers of Australia’s four major banks was 79.9% in the six months to December 2016, compared with 79.5% in November. However, the top-quintile customers (top 20%), who account for 62.9% of the total value of the financial services market across all banking and wealth-management products, had the lowest satisfaction level of all the quintiles (73.4%) and the lowest level of advocacy with a "net promoter score" (NPS3) of minus 23.9. The Commonwealth Bank had the highest satisfaction rating among top-quintile customers (75.6%), although the smaller Teachers Mutual Bank had the highest satisfaction rating among these customers, at 96.1%.

CORPORATES
ROY MORGAN RESEARCH LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, WESTPAC BANKING CORPORATION – ASX WBC, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, TEACHERS MUTUAL BANK LIMITED, BENDIGO BANK, ING DIRECT

Carefree overtakes Libra as Australia’s top tampon brand

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Feb-17

A Roy Morgan Single Source survey has found that 22% of Australian women aged 14+ (just over 2.2 million) purchased tampons in an average four weeks in the year to September 2016. This compares with 21% in the year to September 2015. The survey also shows that the proportion of tampon buyers purchasing the Libra brand in an average four weeks has fallen from 31% to 26% year-on-year, while the proportion who buy Carefree has risen from 26% to 27%. U by Kotex is in third place, purchased by 24% of tampon buyers in an average four weeks (up from 22%).

CORPORATES
ROY MORGAN RESEARCH LIMITED, LIBRA, CAREFREE, U BY KOTEX, TAMPAX, COTTONS

Pie Face, pies and football

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Feb-17

A Roy Morgan Single Source survey has found that the number of Australians aged 14+ who like eating pies (and pasties) has grown from 8.1 million (42.6%) to almost 9.4 million people (47.5%) since 2013. The survey, which was carried out in the year to September 2016, also shows that 51.0% of Australians who live in rural areas are partial to pies/pasties, compared with 45.6% of city dwellers. Analysis by gender shows that men comprise 57.4% of pie fans, while 56.4% of AFL supporters and 55.5% of NRL supporters like eating pies/pasties.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN FOOTBALL LEAGUE, NATIONAL RUGBY LEAGUE, THE A LEAGUE PTY LTD, PIE FACE PTY LTD

Overall holiday intention down (but not everyone’s staying put)

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 31-Jan-17

The latest findings from the Roy Morgan Holiday Tracking Survey show that the proportion of Australians planning to take a holiday slipped from 73% to its lowest point in almost three years (69%) in the 12 months to September 2016. The recent downturn appears to have been driven primarily by declining domestic holiday intention. In the September 2015 quarter, 73% of the population had a holiday in the pipeline, with 58% reporting that they were planning a holiday in Australia in the coming 12 months. As of the September 2016 quarter, total holiday intention had dropped to 69%, and domestic intention was at 55%. In contrast, overseas holiday intention is the same as it was a year ago (11%). Analysis using Roy Morgan’s consumer-profiling tool Helix Personas shows that educated, high-earning "Humanitarians" and the slightly younger, socially aware (but no less well paid) "New School Cool" Personas have the strongest overall holiday intention (at 87% apiece).

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ROY MORGAN RESEARCH LIMITED

The Great Wall dividing Chinese- and Australian-made products

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 27-Jan-17

A Roy Morgan Single Source survey has found that 89% of Australians aged 14+ say they are more likely to buy a product if it is made in Australia. In contrast, only 30% report being more likely to buy items manufactured in China, and 48% are less likely to buy such products. The survey, which was carried out in the year to September 2016, also shows that 89% of Australians are more likely to purchase locally grown/processed food, compared with just 5% who would buy food originating in China. Concern about country of manufacture varies somewhat between age groups, with teenagers aged between 14 and 17 showing the most divergence from the average: 37% are open to Chinese-made products overall, while 82% say they are more likely to purchase those made in Australia.

CORPORATES
ROY MORGAN RESEARCH LIMITED

The telly and the trolley: what Sunday night TV shows’ viewers spend on the week’s groceries

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-Jan-17

A Roy Morgan Single Source survey has found that Australians spend over two billion dollars a week on groceries. Meanwhile, viewers of the average Sunday night episode of Seven’s "My Kitchen Rules" together spend an average $236 million a week on groceries – around three times more than viewers of either Nine’s "Australia’s Got Talent" ($81 million) or Ten’s "I’m a Celebrity, Get Me Out of Here" ($71 million), which also aired on Sunday nights in early 2016. Seven’s mid-year season of "House Rules" reached $167 million worth of the week’s grocery expenditure on an average Sunday night, ahead of "The Voice" ($143 million) and "MasterChef" ($120 million). Reconfiguring viewership as an audience dollar value in the grocery market delivers the strongest boost to "MasterChef". Its typical pool of Sunday night viewers is not only popular among grocery buyers, but they spend $18 more a week than the average Australian. The show’s $120 million worth of "grocery market reach" is 14% bigger than its share of the population.

CORPORATES
ROY MORGAN RESEARCH LIMITED, SEVEN NETWORK LIMITED, NINE NETWORK AUSTRALIA LIMITED, TEN NETWORK HOLDINGS LIMITED – ASX TEN

Which internet providers’ customers pay for their movie and TV downloads?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 23-Jan-17

A Roy Morgan Single Source survey has found that 1.45 million Australians aged 14+ buy movies and TV show downloads online in an average three-month period. These downloaders spent an estimated $A257 million combined in the 12 months to September 2016. Among customers of the top five fixed broadband providers, Dodo’s are the most likely to purchase movies and TV shows for download (10.9 per cent), ahead of those with Telstra (10.4 per cent), Optus (9.4 per cent) and iiNet (8.4 per cent). However, only 6.7 per cent of fixed broadband customers with TPG pay for any downloaded movies or TV shows in an average three months.

CORPORATES
ROY MORGAN RESEARCH LIMITED, DODO INTERNET PTY LTD, TELSTRA CORPORATION LIMITED – ASX TLS, SINGTEL OPTUS PTY LTD, IINET LIMITED, TPG TELECOM LIMITED – ASX TPM

Australian Open tennis viewers a different breed to Aussies who play tennis

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-Jan-17

A Roy Morgan Single Source survey has found that 32.4% of Australians aged 14+ (6.4 million people) watch the Australian Open almost always or occasionally. However, just 45.1% of Australian Open viewers tune in for other tennis broadcasts. The survey, which was carried out in the year to September 2016, also shows that the Australian Open is particularly popular among people aged 50 or older; 36.3% of those aged 50-64 tune in to watch it, as do 46.3% of those aged 65+. In contrast, younger people show a distinct lack of interest in watching the Australian Open on TV, especially 14-17 year-olds (20.2%) and 18-24 year-olds (21.8%). Meanwhile, tennis participation is at its greatest among teenagers aged 14-17 years (16.2%), but starts slipping from 18 years onwards. While 7.0% of Australians overall play tennis, this slips to 4.3% of 50-64 year-olds and heads steadily south from there to 2.9% of those aged 65+.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN OPEN TENNIS

Who are Australia’s union members? You may be surprised

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-Jan-17

A Roy Morgan Single Source survey has found that 17.4% (or 1.9 million) Australians aged 14+ who are in full or part-time employment were members of a trade union in the year to September 2016. Union membership is highest among those employed in Public Administration and Defence, at 28.7% (or 201,000 people), followed by Community Services (27.5%, or almost one million people) and Electricity, Gas and Water (27.3%, or 98,000 people). The survey also shows that Education Professionals have the highest level of union membership, at 42.4% (383,000 people), while 28.1% of Australian Labor Party voters belong to a union, compared with just 11.8% of Liberal-National Party voters.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN LABOR PARTY, LIBERAL PARTY OF AUSTRALIA, NATIONAL PARTY OF AUSTRALIA, AUSTRALIAN GREENS, CONSTRUCTION, FORESTRY, MINING AND ENERGY UNION OF AUSTRALIA

What’s a Telstra? Who’s Optus? More immigrants choose global brand Vodafone as first Australian mobile provider

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Jan-17

A Roy Morgan Single Source survey shows that Vodafone is the most popular telco among the 5.3 million Australian mobile phone owners aged 14+ who were born overseas. Vodafone claimed 32 per cent of the mobile market among immigrants overall in the six months to November 2016. The survey also shows that 47 per cent of immigrants who have lived in Australia for less than two years choose Vodafone as their local provider, ahead of Optus (24 per cent) and Telstra (12 per cent). In contrast, Telstra is used by 39 per cent of immigrants who have lived in Australia for more than 20 years, and 47 per cent of people who were born in Australia.

CORPORATES
ROY MORGAN RESEARCH LIMITED, TELSTRA CORPORATION LIMITED – ASX TLS, SINGTEL OPTUS PTY LTD, VODAFONE AUSTRALIA LIMITED