MARKETING RESEARCH – AUSTRALIA

Renovation Nation: home improvement in Australia

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Jan-17

A Roy Morgan Single Source survey has found that 62 per cent of Australia’s 13.6 million home owners did some kind of renovations in the year to September 2016. This compares with 57 per cent in the year to September 2013. The survey also shows that 43 per cent of home-owners did minor repairs/alterations in the last 12 months, while 27 per cent painted internal and/or external walls, window sills, ceilings and the like. Meanwhile, 17 per cent of home-owners spent more than $5,000 renovating or extending their home in the last year. This rises to 26 per cent for those who have been living at their current address for less than 12 months. In contrast, just 14 per cent of those who have been at the same address for five or more years have paid big bucks for home improvements.

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ROY MORGAN RESEARCH LIMITED

are still dragging satisfaction levels down

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Original article by Roy Morgan Research
Market Research Update – Page: online : 5-Jan-17

A Roy Morgan Single Source survey has found that banking using an app on a mobile phone or tablet is now more popular than using branches, with 38.8% of Australians using it in an average four-week period, compared with only 28.2% for branches. Satisfaction is a major driver of this trend with 90.7% satisfaction with mobile banking among the big four, compared to 84.8% satisfaction with branches. With a 93.8% satisfaction rate among its mobile banking customers, the CBA has the highest satisfaction of the 10 major banks and has improved by 2.2% points over the last 12 months. Bendigo Bank is a close second with 93.4%, followed by ING Direct on 92.7%. The remainder of the big four banks were well below this top group with ANZ on 88.4%, NAB on 88.0% and Westpac on 87.7%.

CORPORATES
ROY MORGAN RESEARCH LIMITED, BANK OF QUEENSLAND LIMITED – ASX BOQ, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, WESTPAC BANKING CORPORATION – ASX WBC, GREATER BANK LIMITED, BENDIGO AND ADELAIDE BANK LIMITED – ASX BEN, ING DIRECT, SUNCORP BANK, ST GEORGE BANK LIMITED, BANK OF WESTERN AUSTRALIA LIMITED

Sweet drinks much more popular with kids than older Aussies

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Original article by Roy Morgan Research
Market Research Update – Page: online : 5-Jan-17

A Roy Morgan Single Source survey has found that fruit juice and drinks, soft drinks, cordial and frozen beverages such as Slushies are all dramatically more popular with Australian children aged 6-13 years than with consumers aged 14 or older. In an average seven days, 62.3% of Australian children drink fruit juice/drinks at least once, 57.8% consume carbonated soft drinks, 32.4% drink cordial and 28.6% consume frozen drinks. Those figures exceed 100% as a substantial proportion of children are drinking more than one of these beverage types per week.

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ROY MORGAN RESEARCH LIMITED

Boutique burgers and fancy fowl: the hipsterisation of fast food

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Dec-16

A Roy Morgan Single Source survey has found that 29.4 per cent of Australians visited McDonald’s at least once in an average four weeks in the year to September 2016, compared with 31.2 per cent in the year to September 2012. While this is due partly to the shrinking proportions of Generations Y (from 39.4 per cent to 35.3 per cent) and Z (from 40.3 per cent to 36.1 per cent) eating at or taking away from the hamburger giant, Generation X and Baby Boomers also appear to be losing interest. Grill’d has seen a slight year-on-year increase among Generation X visitors, but a noticeable drop among Gen Y (from 8.0 per cent to 5.4 per cent), and little change among Gen Z (8.3 per cent to 8.1 per cent). Meanwhile, the proportion of Australians visiting KFC has fallen from 20.4 per cent to 19.3 per cent since 2012. Like McDonalds, KFC’s popularity is strongest with Gens Y (23.9 per cent) and Z (26.2 per cent). Domino’s Pizza also continues to draw the younger generations, with Gen Y up from 13.6 per cent to 15.3 per cent, and Gen Z up from 14.2 per cent to 18.5 per cent, a growth also seen across other generations.

CORPORATES
ROY MORGAN RESEARCH LIMITED, McDONALD’S AUSTRALIA LIMITED, GRILL’D PTY LTD, KFC, DOMINO’S PIZZA ENTERPRISES LIMITED – ASX DMP, HUNGRY JACK’S PTY LTD, RED ROOSTER FOODS, NANDO’S AUSTRALIA PTY LTD, OPORTO PTY LTD, PIZZA CAPERS

Over $5billion in car sales next year could be decided over Big Bash cricket

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Dec-16

A Roy Morgan Single Source survey has found that nearly 570,000 Australians plan to buy a new car in 2017, and 21 per cent of them say they "almost always" watch Twenty20 cricket on TV (compared with 16 per cent of all Australians aged 14+). The survey, which was carried out in the year to September 2016, also shows that these dedicated Twenty20 viewers have an average budget of $43,000 for their next car, compared with $38,500 among new car buyers overall. Meanwhile, compared to the average new car buyer in the market, Twenty20 fans are 28 per cent more likely to agree that they would like a car that handles like a racing car, 23 per cent are more likely to say they will only be buying a car that is fun to own, and 21 per cent are more likely to regard themselves as a car enthusiast.

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ROY MORGAN RESEARCH LIMITED

How Optus Xtra could become an advertiser’s dream

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Dec-16

A Roy Morgan Single Source survey has found that 5.9 million Australian smartphone owners aged 14+ (37 per cent) agree that they would be interested in receiving ads on their mobile phone if it reduced their bill. The survey, which was carried out in the year to September 2016, also shows that 27 per cent of this potential mobile advertising audience is aged 14-24, while 26 per cent is aged 25-34. These are often the hardest audiences to reach (and engage) via traditional media advertising. Meanwhile, among smartphone owners who are receptive to mobile advertising, 56 per cent have not read a print newspaper in the last week and 44 per cent have not looked at a print catalogue; 31% have not even flipped through the latest issue of any magazine, and 24 per cent have not made a single trip to the cinema in the last year. On a normal weekday, 31 per cent do not listen to commercial radio and 14 per cent do not watch commercial TV.

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ROY MORGAN RESEARCH LIMITED, SINGTEL OPTUS PTY LTD

Where did the year go? A look at how Australia spent its time in 2016

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Dec-16

Roy Morgan’s Single Source shows that Australians aged 14+ watched 18.7 billion hours of TV in 2016, compared with a cumulative 17.7 billion hours spent at work. Australians also spent 15.1 billion hours listening to radio and 13.6 billion hours online, while another 6.2 billion hours were spent actively online at work, school, and everywhere else. Newspapers scored 2.1 billion hours of national attention over the year, with magazines claiming just shy of a billion hours overall. Meanwhile, Australians took 52 million holidays during the year (over 2.5 each on average, although around three in 10 did not take any trip).

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ROY MORGAN RESEARCH LIMITED

Satisfaction with financial performance of superannuation steady in November but down over the year

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 16-Dec-16

A Roy Morgan Single Source survey has found that 58.4% of Australians aged 14+ who have superannuation were satisfied with their fund’s financial performance in the six months to November 2016. This was unchanged from October but down by 0.9% points over the year. The survey also shows that industry funds have retained the lead in satisfaction (59.2%) over retail funds (56.7%), but both have declined over the last 12 months, with industry funds down 1.2% points and retail funds down 1.4% points. Both score poorly in terms of the critically important "very satisfied" rating, at 17.7% for industry funds and 16% for retail funds. Self-managed funds have the highest satisfaction with 74.3% (down 1.7% points over the last year), followed by public-sector funds with 69.8% (up 1.8% points). Meanwhile, CARE Super had the highest satisfaction rating among the 18 largest super funds, at 75% (up 10.2% points year-on-year).

CORPORATES
ROY MORGAN RESEARCH LIMITED, CARE SUPER PTY LTD, STATEPLUS, QSUPER LIMITED, MERCER SUPER PTY LTD, CONSTRUCTION AND BUILDING UNIONS’ SUPERANNUATION FUND, AMP LIMITED – ASX AMP, ONEPATH AUSTRALIA LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

Masters Home Improvement never a threat

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Dec-16

Home Hardware is the winner of the Hardware Store category in the Roy Morgan Customer Satisfaction Awards for October 2016, satisfying 90% of its customers. Bunnings and Mitre 10 share second spot with 89% each, while Masters Home Improvement is fourth (85%). Only True Value Hardware satisfies a lower proportion of its customers (78%) than the now-defunct Masters. While a satisfaction level of 85% is nothing to be ashamed of, it is relatively low in the traditionally high-scoring Hardware Store category, and it is Masters’ lowest score since February. The beleaguered chain has been stuck in fourth place all year, seemingly incapable of overtaking any of its higher-rating rivals. Indeed, since Roy Morgan started measuring Masters’ customer satisfaction in late 2011 (the year it opened its first stores), it has never risen higher than fourth spot, and actually spent all of 2012, 2013 and 2014 in fifth position.

CORPORATES
ROY MORGAN RESEARCH LIMITED, HOME HARDWARE, BUNNINGS GROUP LIMITED, MITRE 10 LIMITED, MASTERS HOME IMPROVEMENT AUSTRALIA PTY LTD, TRUE VALUE HARDWARE LIMITED

Somersby and Strongbow leading the cider boom

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Dec-16

A Roy Morgan Single Source survey has found that the number of Australians aged 18+ who drink cider in an average four weeks has risen by almost 600% between 2006 and 2016, from just 337,000 to 2,349,000. The only other alcoholic beverage to have gained popularity over the same period was spirits, which saw a more moderate growth of 25% (rising from 3,890,000 to 4,861,000 drinkers in an average four weeks). Between January and March 2016, nearly 3 million people (2,880,000) reported having consumed cider at least once in the last four weeks, compared with 2,250,000 in the quarter preceding it (October-December 2015) and 2,220,000 in the quarter following it (April-June 2016). This pattern is evident for all January-March quarters over the last 10 years. Somersby was the most popular cider brand in the year to September 2016, with some 724,000 Australian adults drinking it in an average four weeks (up from 460,000 in 2015).

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ROY MORGAN RESEARCH LIMITED, SOMERSBY, STRONGBOW CIDER COMPANY, 5 SEEDS, REKORDERLIG, BULMER