MARKETING RESEARCH – AUSTRALIA

Australian drivers most satisfied with Japanese cars

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Dec-16

Across all 35 categories in the Roy Morgan Customer Satisfaction Awards, car manufacturers have the highest overall rate of customer satisfaction. Some 92 per cent of drivers report being very or fairly satisfied by their current vehicle make. A division of Toyota, Lexus leads the way with 96 per cent of its drivers satisfied. Fellow Japanese manufacturers Mazda and Subaru satisfy 95 per cent of their owners. Six manufacturers are tied with 94 per cent satisfaction among drivers, including Japanese brands Toyota, Honda, Suzuki and Isuzu UTE, South Korea’s Hyundai and Germany’s Mercedes-Benz. While there are over 15 million satisfied drivers across the country, there are also over 540,000 who are dissatisfied with their current car brand – and they are eager to replace it. Dissatisfied drivers are twice as likely as others to intend to buy a new car within the next year (7 per cent). Overall, the number of Australians planning to buy a new car in the next 12 months rose marginally in November to 569,000. The total number of prospective buyers over the next four years is unchanged since October at 2,264,000.

CORPORATES
ROY MORGAN RESEARCH LIMITED, LEXUS, MAZDA MOTOR CORPORATION, SUBARU, TOYOTA MOTOR CORPORATION, HONDA MOTOR CORPORATION, SUZUKI MOTOR CORPORATION, ISUZU UTE AUSTRALIA PTY LTD, HYUNDAI MOTOR COMPANY LIMITED, MERCEDES-BENZ AG

Australian real unemployment steady at 9.2% (1.199m Australians); Under-employment down 1.5% to 8.4% (1.1m)

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Dec-16

In November 2016 a total of 2.299 million Australians, 17.6% of the workforce, were either unemployed (1,199,000) or under-employed (1,100,000). This is down 237,000 (down 2%) from November 2015. Unemployment is comparable to a year ago with 1.199 million Australians now unemployed (up 13,000 in a year but steady at 9.2% due to overall growth in the workforce). These real unemployment figures are substantially higher than the current ABS figure for October 2016 (5.6%). In November, the Australian workforce increased to 13,046,000 (up 92,000 since November 2015), and total employment increased to 11,847,000 (up 79,000). Full-time employment is now 7,950,000 – up 374,000 from a year ago (7,576,000 in November 2015). In contrast, part-time employment has decreased by 295,000 to 3,897,000 over the past year (an average of just under 25,000 per month). The lower part-time employment contributed to the fall in under-employment; now 8.4% of Australians 1,100,000 (down 250,000 since November 2015) are under-employed (down 2%).

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN BUREAU OF STATISTICS

Gary Morgan comment on Roy Morgan real unemployment unchanged at 9.2% in November

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Original article by Gary Morgan, Roy Morgan Research
Market Research Update – Page: Online : 14-Dec-16

Australia’s continuing high level of real unemployment and under-employment – now above 2 million for a 14th straight month – has persistently indicated the weakness in the broader Australian economy, which has now been confirmed by Australia’s first quarter of negative GDP growth since the March quarter 2011. The ABS announced last week that Australian GDP shrunk 0.5% in the September quarter 2016. The election of Donald Trump in the US last month proves that politicians who take the concerns of their people seriously will find electoral success. Trump consistently asserted during his campaign that real unemployment in the US was far higher than the figures quoted by the official Bureau of Labor Statistics – over 20%, and perhaps even over 30%. The Turnbull Government must learn the lesson provided by Trump’s election without delay.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN BUREAU OF STATISTICS

What do your cheese choices say about you?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-Dec-16

A Roy Morgan Single Source survey has found that 76.3 per cent of Australian grocery buyers aged 14+ purchased at least one kind of cheese in an average four weeks during the year to September 2016. The survey also shows that 55.1 per cent of grocery buyers purchased block cheese in an average month, followed by sliced cheese (35.8 per cent) and grated/shredded cheese (33.1 per cent). Meanwhile, New Zealand- and British-born Australians are both 23 per cent more likely than the population average to buy block cheese in an average four weeks. Block cheese is also the most popular among people in the Roy Morgan Food Segment known as "Trendsetters". On the other hand, sliced cheese is especially popular with "Zappits".

CORPORATES
ROY MORGAN RESEARCH LIMITED

Australian Community Newspaper Readership results

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-Dec-16

The latest Roy Morgan Community Newspaper Readership results, for the 24 months to September 2016, show that readership of community newspapers in all mainland capital cities has declined, but many titles are bucking the trend and finding new local readers. The "St George & Sutherland Shire Leader" extended its lead as the most-read community paper in Sydney, with 220,000 readers per average issue (up 15.8 per cent year-on-year in the 12 months to September 2016. The "Melton Leader" was Melbourne’s fastest-growing community title (up 47.8 per cent to 34,000) prior to its closure in June, while readership of Brisbane’s "South-West News", including its specially-badged "Springfield News" edition, grew 12.5 per cent to 54,000 readers per average weekly issue.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, METRO MEDIA PUBLISHING PTY LTD, STAR NEWS GROUP PTY LTD

High incomes run up relatively less debt on major cards

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-Dec-16

A Roy Morgan Single Source survey has found that Australians aged 18+ who hold major credit cards (Visa, MasterCard and Amex) intended to carry forward to their next statement a combined average monthly debt of $A19bn in the year to October 2016. The survey also shows that people on annual incomes of under $A25,000 carry forward $A1,100 on average (8.9 per cent of their income). For the highest income group of $A250,000+, the average debt was $A2,500, or 0.9 per cent of their average income. The largest cardholder segment, with just over a third of the market (33.7 per cent), is the $A25,000 to $A59,000 group. Their average debt is $A1,400, or about 3.5 per cent of their average income.

CORPORATES
ROY MORGAN RESEARCH LIMITED, VISA INTERNATIONAL, MASTERCARD AUSTRALIA LIMITED, AMERICAN EXPRESS COMPANY

Sky high: Australians’ air travel habits

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-Dec-16

Findings from Roy Morgan Research’s latest Air Travel Report reveal that 51.3 per cent of Australians aged 14+ (10.1 million people) travelled by air for business and/or leisure at least once in the 12 months to September 2016, amassing a total of over 31 million air trips. Some 47.7 per cent (9.4 million people) flew for leisure, taking 20.4 million trips in total between them. A total of 7.1 million people travelled within Australia by air for holiday purposes, and 5.3 million flew overseas on at least one occasion for a holiday. Meanwhile, 2.3 million travelled by air at least once for business, with 2.1 million of these people travelling within Australia and 628,000) flying overseas for business at least once.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Australia’s best and worst city suburbs for crime, according to the locals

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Dec-16

Roy Morgan Research’s latest State of the Nation report shows that 57 per cent of Australians aged 14+ now agree that "crime is a growing problem in my community". Meanwhile, a Roy Morgan Single Source survey has identified the suburbs in each major capital city where the most residents believe crime is getting worse. In Melbourne, 73 per cent of Dandenong residents agree, while other suburbs where crime is perceived to be getting worse include Bradbury-Wedderburn in Sydney (69 per cent), Redland Islands in Brisbane (74 per cent) and Elizabeth in Adelaide (67 per cent). Meanwhile, Darlinghurst in Sydney tops the list of suburbs where residents believe that crime is not getting worse.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Australians yet to embrace online grocery shopping

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Dec-16

Roy Morgan Research’s latest State of the Nation Retail Spotlight report revealed that Australian grocery buyers made more than 2.5 trips per week to supermarkets in 2015-16, or 1.95 billion trips for the year. And despite the ever-increasing popularity of online retail, the vast majority of Australians continue to do their grocery shopping in-store rather than online. A Roy Morgan Single Source survey, which was carried out in the year to June 2015, found that 26% of Australians agreed that "I’d consider doing some of my grocery shopping on the Internet in the next 12 months". However, just 3% of grocery buyers did their supermarket shopping online in any given four-week period during the following 12 months. Admittedly, this is an increase on 2011 (when it was 1.4%), but it is unlikely that there will be a mass exodus to online grocery shopping any time soon.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSSIE FARMERS DIRECT, COLES SUPERMARKETS AUSTRALIA PTY LTD, WOOLWORTHS LIMITED – ASX WOW, CATCH GROUP PTY LTD, GROCERY RUN, INDO-ASIAN GROCERY STORE

Satisfaction with household insurers improving

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 6-Dec-16

A Roy Morgan Single Source survey has found that satisfaction among Australian household insurance policy holders was 80.7% in the year to October 2016, compared with 78.5% over the same period in 2013 and 74.3% in 2006. Nearly all of the largest household insurers improved their satisfaction ratings over the last three years, with 97.0% of policy holders being at least fairly likely to renew their insurance with their existing company. South Australia-based RAA leads in customer satisfaction among the 18 largest household insurers with 92.1% (up 6.8% since 2013), followed by APIA on 89.3% (up 4.0%) and RAC with 87.5% (up 4.7%). Only three of the 18 largest insurers showed declines in satisfaction over the last three years: Coles (down 2.8%), Westpac (down 2.5%) and QBE (down 1.9%).

CORPORATES
ROY MORGAN RESEARCH LIMITED, RAA INSURANCE LIMITED, AUSTRALIAN PENSIONERS INSURANCE AGENCY PTY LTD, RAC INSURANCE PTY LTD, COLES INSURANCE, WESTPAC BANKING CORPORATION – ASX WBC, QBE INSURANCE GROUP LIMITED – ASX QBE, COMMINSURE, SUNCORP GROUP LIMITED – ASX SUN, NRMA LIFE LIMITED, RACV INSURANCE, BUDGET DIRECT INSURANCE AGENCY PTY LTD