MARKETING RESEARCH – AUSTRALIA

Recycling a way of life for Aussies…but that doesn’t necessarily mean we’re a nation of greenies

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-Nov-16

A Roy Morgan Single Source survey has found that 91.1 per cent of Australians aged 14+ agreed with the statement "I try to recycle everything I can" in the year to September 2016. This compares with 81.3 per cent in the year to September 2001. The survey also shows that Australians aged 14-17 remain the least likely to recycle (69.7 per cent in 2001 and 81.7 per cent now). The 65+ age group is still the most likely to recycle, rising from 89.2 per cent in 2001 to 93.8 per cent in 2016. Meanwhile, 63.2 per cent of Australians now agree that "At heart I’m an environmentalist", down from 68.8 per cent in 2001, while 26.1 per cent of the population now believes that "Threats to the environment are exaggerated", up from 22.2 per cent in 2001.

CORPORATES
ROY MORGAN RESEARCH LIMITED

ANZ-Roy Morgan Australian Consumer Confidence Rebounds – up 3.7pts to 117.8

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-Nov-16

ANZ-Roy Morgan Australian Consumer Confidence rose 3.2 per cent to 117.8 in the week ended 7 November 2016, entirely offsetting the decline over the previous two weeks. The bounce in consumer confidence was underpinned by a strong rise in the economic outlook sub-indices. Households’ view on economic conditions over the next 12 months jumped a sharp 7.8 per cent while views towards economic conditions over the next five years rose 5.2 per cent. Meanwhile, consumers’ views towards their finances compared with a year ago rose a solid 3.0 per cent, while households’ views towards their current finances edged 1.7 per cent higher

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

Daily Telegraph and Herald Sun score increased Readership across the whole week

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Nov-16

Roy Morgan Research has released its Print Readership and Cross-Platform Audience results for Australian newspapers for the year to September 2016. Some 8.3 million Australians aged 14+ (42%) read print newspapers in an average week in the 12 months to September 2016, down 3.3% year-on-year. "The Daily Telegraph" is the big winner, with an increase in readers for all weekday and weekend editions, while the "Herald Sun" also scored a rare hat-trick, albeit with smaller gains right across the week. Meanwhile, "The Sydney Morning Herald" lost print readers across the week, while "The Age" recorded a fall in readership of weekday editions but a rise in readership of the Saturday and Sunday editions. "The Sydney Morning Herald" remains Australia’s most-read masthead cross-platform, reaching a combined audience of 4,187,000 in an average week, including a net 1,152,000 print readers and 3,609,000 digital readers.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NEWS CORP AUSTRALIA PTY LTD, FAIRFAX MEDIA LIMITED – ASX FXJ, SEVEN WEST MEDIA LIMITED – ASX SWM, SCHWARTZ MEDIA PTY LTD

Magazines continue to accumulate more readers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Nov-16

Roy Morgan Research has released the Australian Magazine Print Readership and Cross-Platform Audience results for the year to September 2016. Print magazines reached 12,575,000 Australians aged 14+, up 2.7% compared with the 12 months to September 2015. "Coles Magazine" remained the most widely-read print magazine during the period, with an average readership of 3,672,000 per issue (an increase of 31 per cent). Meanwhile, "Better Homes & Gardens" and "Australian Women’s Weekly" have the highest Cross-Platform Audiences, at 2,125,000 and 1,975,000 respectively.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Satisfaction with motor vehicle insurers on the rise

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 4-Nov-16

A Roy Morgan Single Source survey has found that satisfaction among motor vehicle insurance policy holders was 82.1% in the year to September 2016, up from 80.1% over the same period in 2013, and well ahead of a decade ago (74.1% in 2006). Most of the largest insurers improved their satisfaction scores, with 96.8% of policy holders being at least fairly likely to renew their insurance with their existing company. These are the latest findings from the Single Source survey of over 50,000 consumers pa which includes detailed coverage of over 40,000 motor vehicle insurance policies.

CORPORATES
ROY MORGAN RESEARCH LIMITED, QBE INSURANCE GROUP LIMITED – ASX QBE, SUNCORP GROUP LIMITED – ASX SUN, YOUI PTY LTD, COLES GROUP LIMITED, SHANNONS, RACT INSURANCE PTY LTD, COMMINSURE, BUDGET DIRECT INSURANCE AGENCY PTY LTD, AUSTRALIAN PENSIONERS INSURANCE AGENCY PTY LTD

Hair goals: Alberto and Head & Shoulders jostling for shampoo supremacy

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 4-Nov-16

A Roy Morgan Single Source survey has found that nearly three-quarters of the population buy shampoo in an average six months, with two very different brands currently vying for best-seller status: Alberto and Head & Shoulders. In the year to June 2016, 73.9% of Australians (14.5 million people) purchased shampoo at least once in an average six months. Some 14.5% of them purchased Alberto shampoo, just ahead of the 14.1% who bought Head & Shoulders. This represents a healthy year-on-year increase for Alberto (up from 12.8%), allowing it to overtake Head & Shoulders (down from 14.5%). Pantene (which, like Head & Shoulders, is part of the Proctor & Gamble stable) is third-most popular shampoo brand, purchased by 12.5% of shampoo buyers in an average six months. Palmolive (11.7%) and Tresemmé (11.0%) complete the top five.

CORPORATES
ROY MORGAN RESEARCH LIMITED, ALBERTO CULVER AUSTRALASIA, PROCTER AND GAMBLE COMPANY, TRESEMME AUSTRALIA, GARNIER FRUCTIS, SCHWARZKOPF PTY LTD

Pumpkin Patch’s demise: a sign of the times

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-Nov-16

A Roy Morgan Single Source survey has found that 128,000 Australians aged 14+ made at least one purchase at children’s clothing chain Pumpkin Patch in an average four weeks during the year to June 2016, compared with 220,000 in the year to June 2014. Its customer numbers had consistently eclipsed those shopping at Cotton On Kids until the last year, when 133,000 Australians shopped at Cotton On Kids in an average four weeks. Meanwhile, the number of people shopping for children’s clothes at Kmart in an average four weeks has risen from 559,000 to 712,000 since 2014. Pumpkin Patch is not the only kids’-wear retailer to have lost customers in the past few years: Target, Big W and Best & Less have all lost ground.

CORPORATES
ROY MORGAN RESEARCH LIMITED, PUMPKIN PATCH (AUSTRALIA) PTY LTD, COTTON ON KIDS PTY LTD, KMART AUSTRALIA LIMITED, TARGET AUSTRALIA PTY LTD, BIG W DISCOUNT STORES, BEST AND LESS PTY LTD, HENNES OCH MAURITZ AB, ZARA, UNIQLO AUSTRALIA PTY LTD, ALDI STORES SUPERMARKETS PTY LTD

5.6 million will watch 2016 Melbourne Cup

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 1-Nov-16

Today’s Melbourne Cup will be one of the most-watched sporting events of the year, with 5.6 million Australians 14+ (29%) expected to tune in to watch the race on TV, new research from Roy Morgan shows – but the audience has flipped over the past decade from being mostly under 50 to mostly over 50. The Melbourne Cup’s audience has declined by almost a million Australians over the last decade from 6.5 million (39%) in 2006. However the horse race on the first Tuesday every November remains among the most-watched sporting events in the country: just behind the AFL Grand Final (6.4 million) and State of Origin matches (6.0 million) – and ahead of the NRL Grand Final (5.3 million).

CORPORATES
ROY MORGAN RESEARCH LIMITED, THE EMIRATES MELBOURNE CUP

Girls given mobile phones before boys (thanks, Dad!)

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 1-Nov-16

The latest Roy Morgan Young Australians Survey has found that 69% of girls aged 6-13 own a personal mobile phone, compared with 64% of boys. However, just 3% of boys and 2% of girls aged 6-7 own a mobile phone. This rises to 12 per cent of girls and 5% of boys aged 8-9. The gap between girls and boys becomes starkest at age 10 and 11, when an additional 17% of girls get a phone, compared with 15% of boys, while a further 41% of boys and 38% of girls aged 12-13 own their own phone. Meanwhile, a Roy Morgan Single Source Survey of Australians aged 14+ has found that 19 per cent of girls and 16 per cent of boys aged 14-15 have their own mobile phone. By the end of their teens, 98% of men and 99% of women have their own mobile phone.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Chicken wars not just between Coles and Woolworths

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 28-Oct-16

A Roy Morgan Single Source survey has found that 84.4% of Australians consume chicken in an average week, while 77.0% drink milk and 70.0 % eat bread/toast in the same period. The survey also shows that 89.0% of people who mainly shop at Coles and 88.5% of those who mainly shop at Woolworths eat chicken in any given seven days. Meanwhile, 28.4% of Australians visited at least one fast-food chicken restaurant in any given four weeks in the year to June 2016, compared with 29.2% in the year to June 2015. The proportion of Woolworths and Coles shoppers who visited at least one fast-food chicken restaurant in any given four weeks has fallen from 33.1% to 30.4% and from 30.8% to 30.0% respectively.

CORPORATES
ROY MORGAN RESEARCH LIMITED, COLES SUPERMARKETS AUSTRALIA PTY LTD, WOOLWORTHS LIMITED – ASX WOW, IGA, ALDI STORES SUPERMARKETS PTY LTD, KFC, RED ROOSTER FOODS, NANDO’S AUSTRALIA PTY LTD