MARKETING RESEARCH – AUSTRALIA

Finals fever: Bulldogs and Swans fans compared

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Sep-16

A Roy Morgan Single Source survey has found that AFL grand finalist the Western Bulldogs has the league’s most gender-balanced fan base: 49.9 per cent are men and 50.1 per cent are women. In contrast, 58.4 per cent of Sydney Swans supporters are men and 41.6 per cent are women. The survey, which was carried out in the year to June 2016, also shows that Swans supporters have a mean age of 47 years, compared with 44 years for Western Bulldogs fans. Meanwhile, a slightly higher proportion of Bulldogs supporters are aged 65 and older (19.2 per cent vs 18.4 per cent). Overall, the Swans boast 1.1 million supporters (14.5 per cent of the country’s AFL supporters), while the Western Bulldogs have 249,000 supporters (3.3 per cent of all AFL fans).

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN FOOTBALL LEAGUE, WESTERN BULLDOGS FOOTBALL CLUB, SYDNEY SWANS FOOTBALL CLUB

1 in 15 AFL and NRL Grand Final viewers could be betting on the outcome

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 28-Sep-16

A Roy Morgan Single Source survey has found that 602,000 Australians aged 18+ (3.3 per cent) placed bets on AFL or NRL games during the year to June 2016, up from 520,000 (2.9 per cent) in the year to June 2013. Some 409,000 Australians bet on AFL matches in the last year, and 70 per cent used a website or app to place their most recent bet on the sport, up from 48 per cent three years ago. Meanwhile, some 306,000 Australians placed a bet on an NRL match in the last 12 months, with the proportion who did so online rising from 38 per cent in 2013 to 62 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN FOOTBALL LEAGUE, NATIONAL RUGBY LEAGUE

How popular are customer loyalty programs really?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 28-Sep-16

A Roy Morgan Single Source survey has found that 71 per cent of Australians aged 14+ are members of at least one store loyalty program. The survey, which was carried out in the six months to June 2016, also shows that 49 per cent of Australians are members of Woolworths Rewards, ahead of FlyBuys (45 per cent) and MyerOne (21 per cent). Meanwhile, 78.2 per cent of people who shop at Woolworths/Safeway in any given four weeks are members of the Woolworths Rewards program, as are 61.8 per cent of people who shop at Woolworths-owned BWS. Similarly, FlyBuys members comprise a resounding majority of Coles customers (69.2 per cent), as well as over half of all shoppers at FlyBuys partners Liquorland (61.0 per cent), Kmart (54.4 per cent), Target (54.3 per cent) and First Choice Liquor (53.6 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, WOOLWORTHS REWARDS, FLYBUYS, WOOLWORTHS LIMITED – ASX WOW, BWS – BEER WINE SPIRITS, COLES SUPERMARKETS AUSTRALIA PTY LTD, LIQUORLAND (AUSTRALIA) PTY LTD, KMART AUSTRALIA LIMITED, TARGET AUSTRALIA PTY LTD, FIRST CHOICE LIQUOR SUPERSTORE, MYER HOLDINGS LIMITED – ASX MYR, PRICELINE PTY LTD, MILLERS, DAN MURPHY’S

ANZ-Roy Morgan Australian Consumer Confidence jumps 4.4% (5.1pts) to 120.6

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 28-Sep-16

ANZ-Roy Morgan Australian Consumer Confidence rose by 4.4 per cent to 120.6 in the week ended 25 September 2016, more than offsetting the previous week’s decline. The improvement in confidence was broadly based. Consumers’ views towards their current and future finances rose by 5.4 per cent and 4.0 per cent respectively. Households’ views of the 12-month economic outlook rose by 6.0 per cent, while views of the five-year economic outlook improved by 3.6 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

Satisfaction with banks improves marginally in August

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 27-Sep-16

A Roy Morgan Research Single Source survey has found that the satisfaction level of personal customers of Australian banks rose to 81.6 per cent in the six months to August 2016, compared with 81.5 per cent in July. This is well above the long-term average and is just below the 20-year high of 82.9 per cent recorded in 2015. Meanwhile, the satisfaction level of the personal customers of the four major banks was unchanged at 79.7 per cent. The Commonwealth Bank continued to have the highest customer satisfaction rating of the four major banks, at 81.4 per cent, followed by the ANZ Bank (79.9 per cent). Outside of the big four banks, Greater Bank (95.2 per cent had the highest level of customer satisfaction, ahead of Bank Australia (94.8 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, WESTPAC BANKING CORPORATION – ASX WBC, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, GREATER BANK LIMITED, BANK AUSTRALIA, VICTORIA TEACHERS MUTUAL BANK, TEACHERS MUTUAL BANK LIMITED, HERITAGE BANK LIMITED – ASX HBS, BANK OF QUEENSLAND LIMITED – ASX BOQ, BENDIGO BANK, BANK OF WESTERN AUSTRALIA LIMITED, SUNCORP BANK, ING DIRECT

Spreading the joy: Australia’s growing taste for butter

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 26-Sep-16

A Roy Morgan Single Source survey has found that 54.7 per cent of Australian grocery buyers aged 14+ purchased butter in an average four-week period during the year to June 2016. This compares with 47.2 per cent in the year to June 2012. Meanwhile, 44.6 per cent of grocery buyers bought margarine, down from 56.0 per cent in 2012, while 30.4 per cent purchased dairy spreads/butter blends (down from 30.1 per cent). The survey also shows that supermarket brands are the most popular in the margarine and butter categories, while Devondale Dairy Soft is the most popular brand of butter-blend/dairy-spread.

CORPORATES
ROY MORGAN RESEARCH LIMITED

GWS Giants crying out for a new AFL car sponsor

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 23-Sep-16

A Roy Morgan Single Source survey has found that 13 per cent of all Australian Football League fans intend to buy a new car in the next four years. The survey, which was carried out in the year to June 2016, also shows that 17 per cent of Carlton and St Kilda supporters intend to buy a new car in the next four years. Meanwhile, 16 per cent of Greater Western Sydney Giants fans intend to buy a new car over this period, compared with about one in 10 in 2015. However, just eight per cent of Western Bulldogs fans intend to buy a new car in the next four years. The Giants and the Bulldogs are among just four AFL teams that currently do not have an automotive sponsor. Overall, around 2.3 million Australians aged 14+ are looking to buy a new car before 2020, and 45 per cent of them support an AFL club.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN FOOTBALL LEAGUE, CARLTON FOOTBALL CLUB, ST KILDA FOOTBALL CLUB, GREATER WESTERN SYDNEY FOOTBALL CLUB, WESTERN BULLDOGS FOOTBALL CLUB, COLLINGWOOD FOOTBALL CLUB, BRISBANE LIONS FOOTBALL CLUB, NORTH MELBOURNE FOOTBALL CLUB LIMITED, ESSENDON FOOTBALL CLUB, WEST COAST EAGLES FOOTBALL CLUB, FREMANTLE FOUNDATION LIMITED, HYUNDAI MOTOR COMPANY AUSTRALIA PTY LTD, MELBOURNE FOOTBALL CLUB, PORT ADELAIDE FOOTBALL CLUB, GM HOLDEN LIMITED, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, MAZDA AUSTRALIA PTY LTD, AUTOMOTIVE HOLDINGS GROUP LIMITED – ASX AHG, RENAULT HOLDINGS PTY LTD

Kids’ favourites don’t have be a guessing game

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Sep-16

Roy Morgan Research’s Young Australians Survey has found that 8.0 per cent of all Australian children aged 6-13 nominate Bugs Bunny as their favourite cartoon character. He is the most popular cartoon character among both girls and boys aged 6-9 and 10-13. The survey also shows that overall, 15.3 per cent of children aged 6-13 name Batman as their favourite superhero. While Batman is the most popular superhero among boys aged 6-9 and 10-13, Wonder Woman is the most popular superhero among girls of both age groups. Meanwhile, Minecraft is the top-ranked computer/console game for 14.3 per cent of all children aged 6-13.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Holidays waiting to happen: Australian workers, 134 million days of annual leave, and travel plans

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Sep-16

A Roy Morgan Single Source survey has found that Australians aged +14 who are in the paid workforce have collectively accrued 133,737,000 days of annual leave. The survey, which was carried out in the year to June 2016, also shows that 33.9 per cent of the nation’s 8.5 million paid workers have four or more weeks’ worth of annual leave accrued, while 25.8 per cent have between two and four weeks’ leave and 23.4 per cent have less than two weeks’ leave due. Meanwhile, 80.8 per cent of paid employees in Australia intend to take a holiday some time in the coming 12 months.

CORPORATES
ROY MORGAN RESEARCH LIMITED

iPhone delivers high usage for photos, music and video

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Sep-16

A Roy Morgan Single Source survey has found that almost half of Australia’s 16 million smartphone owners are using an Apple iPhone. They were much more likely than others to use the handset as a camera or for playing videos and music in an average four weeks in the year to June 2016. The survey shows that 85 per cent of iPhone owners take photos on their device, compared with 77 per cent of those with a different brand of smartphone. Likewise, 51 per cent of iPhone owners use it to play music and 32 per cent play videos, compared with 35 per cent and 25 per cent respectively for owners of other smartphones.

CORPORATES
ROY MORGAN RESEARCH LIMITED, APPLE INCORPORATED