MARKETING RESEARCH – AUSTRALIA

ANZ-Roy Morgan Australian Consumer Confidence dips – down 2.2% to 115.5

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Sep-16

ANZ-Roy Morgan Australian Consumer Confidence fell by 2.2 per cent to 115.5 in the week ended 18 September 2016, unwinding some of the previous week’s gain. Last week’s sell-off in financial markets – which raised fears of a sharper correction across bonds and equities – was likely the main driver of the fall in confidence. Financial market weakness looks to have trumped the news of a dip in the unemployment rate to a three-year low of 5.6 per cent. The weakness in confidence was broadly based. Consumers’ views towards their current and future finances both declined 1.8 per cent. Households’ views of the 12-month economic outlook dropped 1.1 per cent while views of the five-year economic outlook dipped 1.4 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

Australians still have appetite for drama after dinner

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Sep-16

A Roy Morgan Single Source survey has found that 30 per cent of Australians aged 14+ have a preference for drama in their weekday after dinner media, ahead of comedy (26 per cent), action and adventure (20 per cent), news (17 per cent), sports (10 per cent) and music (nine per cent). Television is still the dominant media after dinner, preferred by almost three in five Australians. Analysis by age shows that drama is the most popular among the 35-49 and 50+ age groups, while it ranks second among those aged 25-34 and fourth among those aged 14-24.

CORPORATES
ROY MORGAN RESEARCH LIMITED

High reliance on two incomes to repay home loans presents a potential risk

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 20-Sep-16

Roy Morgan Research’s "State of the Nation – Spotlight on Finance Risk" report shows that Australian households with two incomes now account for 67.2 per cent of owner-occupied mortgages. Overall some 9.3 per cent of dual-income households are classified as "at risk" of mortgage stress. Meanwhile, 17.4 per cent of Australians (705,000) who have a mortgage on the home they are living in can be classified as being "at risk", based on an average interest rate of 5.4 per cent. Over the last 10 years, mortgage holders "at risk" peaked in May 2008 (32.7 per cent) when the standard variable home-loan rate was 9.45 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED

JB Hi-Fi and The Good Guys: satisfaction guaranteed?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 20-Sep-16

A Roy Morgan Single Source survey has found that more than three million Australians aged 14+ made at least one purchase from JB Hi-Fi in an average four weeks in the year to June 2016. Over a million made at least one purchase from The Good Guys, while Harvey Norman, attracted nearly 1.3 million customers in the same time period. The survey also shows that JB Hi-Fi customers have a mean household income of $A115,000, compared with $A107,000 for Harvey Norman customers and $A98,000 for The Good Guys customers. Meanwhile, The Good Guys has triumphed in the Furniture/Electrical Store category of the Roy Morgan Customer Satisfaction Awards every month this year with scores consistently over 90 per cent, and JB Hi-Fi has been close behind it in second place (also with scores hovering around 90 per cent and above).

CORPORATES
ROY MORGAN RESEARCH LIMITED, JB HI-FI LIMITED – ASX JBH, THE GOOD GUYS, HARVEY NORMAN HOLDINGS LIMITED – ASX HVN

Tall tales: the curious connection between height and income

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 16-Sep-16

A Roy Morgan Single Source survey, which was carried out in the year to June 2016, has found that the average height of Australians aged 14+ is 170cm (5’7"). However, the average height of people who earn $A200,000 or more is 176cm (just over 5’9"), while the average height of those on incomes below $A30,000 is below the population average at 168cm (5’6"). The survey also shows that while the average height of Australian men is 176cm, men earning $A200,000+ have an average height of 179cm (just under 5’11"). In contrast, men whose income is under $A30,000 are shorter, averaging 176cm. Meanwhile, the average height of women earning $A40,000-$A49,999 is 163cm (5’4"), but this creeps up to an average of 166cm (just over 5’5") among those on incomes of between $A110,000 and $A199,999.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Amaysim fixed broadband will hit TPG Telecom hardest

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 16-Sep-16

A Roy Morgan Single Source survey shows that 26 per cent of Australians aged 14+ who have a mobile phone with Amaysim – which plans to launch fixed broadband plans by the end of 2016 – do not have fixed broadband in the home. The survey, which was carried out in the six months to August, also shows that Amaysim customers are over 50 per cent more likely than average to have fixed broadband with one of TPG Telecom’s brands, including 11 per cent with TPG itself and 12 per cent with an iiNet Group brand. Meanwhile, 19 per cent of Amaysim customers have Telstra fixed broadband and 13 per cent are with Optus.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AMAYSIM AUSTRALIA LIMITED – ASX AYS, TPG TELECOM LIMITED – ASX TPM, IINET LIMITED, TELSTRA CORPORATION LIMITED – ASX TLS, SINGTEL OPTUS PTY LTD, VOCUS COMMUNICATIONS LIMITED – ASX VOC, DODO AUSTRALIA PTY LTD, IPRIMUS

Gary Morgan’s comment on the Roy Morgan August real unemployment estimates

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Original article by Gary Morgan, Roy Morgan Research
Market Research Update – Page: Online : 15-Sep-16

In August Australia’s real unemployment was 10.4 per cent (1.332 million people looking for work, 159,000 more than a year ago) and under-employment was 7.1 per cent (917,000, down 27,000 in a year) – a total of 17.5 per cent (2.249 million) Australians looking for work or looking for more work. Part-time employment spiked in June and July leading into and encompassing the Federal Election period. This phenomenon is not surprising and is consistent with part-time employment increases measured by Roy Morgan before the 2010 and 2013 Federal Elections. Now that this period is past, part-time employment has fallen back as many of these employees are no longer employed while others are now employed full-time. Today’s Roy Morgan real unemployment figures show that much more must be done by the Turnbull Government to provide employment opportunities to Australians looking for work and looking for more work. For the last 51 months (more than four years) in excess of 1 million Australians have been unemployed, stretching back to May 2012, and clearly more than 2 million Australians have been either unemployed or under-employed in every month this year.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET

Australian real unemployment virtually unchanged at 10.4% (down 0.1%) in August and under-employment drops to 7.1% (down 1.9%)

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Sep-16

Australian real unemployment was virtually unchanged at 10.4 per cent (down 0.1 per cent) in August 2016, nearly double the current ABS figure for July (5.7 per cent). However, this is a substantial increase in unemployment over the past year, with 1.332 million Australians (up 159,000 since August 2015) now unemployed. The Australian workforce has increased to 12,855,000 (up 104,000 since August 2015) over the last year, although total employment actually decreased to 11,523,000 (down 55,000). Meanwhile, a total of 2.249 million Australians, or 17.5 per cent of the workforce (the lowest since October 2015), were either unemployed or under-employed in August. This is up 132,000 from August 2015 (an increase of 0.9 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN BUREAU OF STATISTICS

ANZ-Roy Morgan Australian Consumer Confidence rebounds to 118.1 (up 3.8pts) after strong GDP figures

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Sep-16

ANZ-Roy Morgan Australian Consumer Confidence has risen by 3.3 per cent to 118.1 in the week ending 11 September 2016. The four-week moving average ticked up to 118.2, the highest level since late 2013. The GDP report for the June quarter, which highlighted the underlying strength of the Australian economy, was likely behind part of the rise in consumers’ optimism. The bounce in confidence was largely driven by households’ views of the economic outlook. Households’ views of the economic outlook in the next 12 months rose by 8.1 per cent, while consumers’ views of their current finances rose by 1.6 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

Guzman y Gomez spice up the Customer Satisfaction Awards

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Sep-16

Guzman y Gomez has won the Roy Morgan Research Customer Satisfaction Award for July 2016 in the category of Quick Service Restaurants. It had a customer satisfaction rating of 92 per cent among Australians aged 14+ who ate there in an average four weeks during the year to July. Grill’d was second with a customer satisfaction rating of 90 per cent, followed by Pizza Capers (88 per cent). Meanwhile, analysis of Quick Service Restaurant satisfaction by Roy Morgan’s Food Segments shows that 68 per cent of people in the "Take-it-aways" category visit a quick-service restaurant in an average four-week period, making them the most likely of the seven food segments to do so.

CORPORATES
ROY MORGAN RESEARCH LIMITED, GUZMAN Y GOMEZ PTY LTD, GRILL’D PTY LTD, PIZZA CAPERS, OPORTO PTY LTD, McDONALD’S AUSTRALIA LIMITED, SIZZLER RESTAURANTS AUSTRALIA LIMITED, CHICKEN TREAT (AUSTRALIA) PTY LTD, HUNGRY JACK’S PTY LTD