MARKETING RESEARCH – AUSTRALIA

A new era in customer satisfaction for international airlines?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-Aug-16

Roy Morgan Research has announced the June 2016 winners of its monthly Customer Satisfaction Awards in Australia. Emirates has won the award in the category of International Airlines, with a customer satisfaction rating of 89 per cent. Second-place getter Air New Zealand had a satisfaction rating of just over 87 per cent. Having won three months apiece so far this year, the two airlines have achieved the seeming impossible by holding Singapore Airlines – winner of the International Airline of the Year in 2012, 2013, 2014 and 2015 – at bay. Currently, Singapore Airlines sits in third position, less than a percentage point behind Air New Zealand.

CORPORATES
ROY MORGAN RESEARCH LIMITED, EMIRATES AIRLINES, AIR NEW ZEALAND LIMITED – ASX AIZ, SINGAPORE AIRLINES LIMITED

ANZ-Roy Morgan Australian Consumer Confidence picks up steam ahead of the RBA meeting – up 2.5pts to 118.0

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-Aug-16

ANZ-Roy Morgan Australian Consumer Confidence has risen by 2.2 per cent to 118.0 in the week ending 31 July 2016, with the improvement in confidence being broadly based. Increasing speculation of a rate cut at this week’s RBA meeting was likely a key driver of confidence. In addition, the buoyancy of the equity market – with the Australian share market recording its best July in six years – was also key in supporting household sentiment. Consumers’ views of their current finances rose by 6.8 per cent, and households’ views of the economic outlook in the next 12 months rose by 3.7 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

Gary Morgan on Consumer Confidence and the RBA’s decision to drop Australian interest rates to 1.5%

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Original article by Gary Morgan, Roy Morgan Research
Market Research Update – Page: Online : 3-Aug-16

The August interest rate cut by the RBA shows that finally the RBA has acknowledged Australia’s massive under-employment problem that has been persistently ignored (8.3% – 1.079 million, in June, according to the latest Roy Morgan employment estimates). In addition, it’s time policymakers recognised the true extent of unemployment in Australia (9.6% in June – 1.247 million – according to the latest Roy Morgan real unemployment estimate). To provide an effective stimulus to the economy the RBA should immediately cut Australian interest rates to 0.5% – the same as in the comparable economies of the US & UK and as we have been calling for the RBA to do for more than two years. Reducing interest rates will have the most positive impact on the Australian economy when the banks start lending to more businesses rather than just households – particularly as this week’s ANZ-Roy Morgan Consumer Confidence shows Australians are growing increasingly confident – now at 118.0 (up 2.5pts this week). By providing increased finance and credit to businesses the Australian economy will grow strongly and more jobs will be created for the over 2 million Australians either unemployed or under-employed

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

Zomato makes a meal of Melbourne, but Sydney’s foodies don’t yet have the appetite

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Aug-16

A Roy Morgan Single Source survey has found that 5.3 per cent of Australians aged 14+ (1,046,000 people) visited the Zomato restaurant review website in an average four weeks during the year to March 2016. Visitation to Zomato is highest in Melbourne (8.9 per cent), Canberra (7.8 per cent) and Perth (7.5 per cent). Brisbane’s appetite is spot-on average (5.3 per cent), just ahead of Adelaide’s (5.0 per cent). However, just 4.0 per cent of Sydneysiders visit Zomato, the lowest rate of all mainland capitals.

CORPORATES
ROY MORGAN RESEARCH LIMITED, ZOMATO, URBAN SPOON PTY LTD, EATABILITY PTY LTD

Do holidays really make us happier?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Aug-16

A Roy Morgan Single Source survey has found that 79.4 per cent of Australians aged 14+ who are planning an overseas holiday and 77.5 per cent of those planning a domestic holiday in the next 12 months agree with the attitude statement, "I’m optimistic about the future". This compares with 67 per cent of people who do not have a holiday planned. The survey, which was carried out in the year to March 2016, also shows that 85.6 per cent of those planning an overseas holiday and 82.2 per cent of those planning a domestic holiday agree that "I’m feeling well and in good health", compared with 76.0 per cent of people with no holiday planned.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Cheese if you please (preferably with crackers or wine)

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Jul-16

A Roy Morgan Single Source survey has found that 63.9 per cent of Australian grocery buyers aged 18+ purchased block cheese in an average four weeks during the year to March 2016. Meanwhile, 36.9 per cent bought grated/shredded cheese, 37.5 per cent bought sliced cheese, 15.4 per cent bought creamed cheese or cheese spreads, and 9.8 per cent purchased cheese snacks or portions. All of these figures are considerably lower than they were in 2012. However, some consumers are dramatically more likely than the average grocery buyer to purchase cheese in an average four-week period. Two striking examples are those shoppers who also buy savoury biscuits/crackers in this time, and those who purchase wine in any given seven-day period.

CORPORATES
ROY MORGAN RESEARCH LIMITED, BEGA CHEESE LIMITED – ASX BGA, COON, MAINLAND DAIRIES PTY LTD, MERSEY VALLEY, LAUGHING COW, CASTELLO

The Domino’s effect, or why Eagle Boys stopped soaring

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 28-Jul-16

A Roy Morgan Single Source survey has found that almost five million Australians aged 14+ visited/ordered from a pizza shop at least once in an average four weeks during the year to March 2016, compared with 4.8 million in the year to March 2012. The survey also shows that the number of people who dined at Domino’s Pizza has risen from 1.8 million in an average four weeks to 2.3 million over this period. However, the number of Pizza Hut customers has fallen from one million to 745,000 and patronage of Eagle Boys has fallen from 852,000 to 336,000.

CORPORATES
ROY MORGAN RESEARCH LIMITED, DOMINO’S PIZZA ENTERPRISES LIMITED – ASX DMP, PIZZA HUT AUSTRALIA, EAGLE BOYS DIAL A PIZZA AUST PTY LTD, CRUST GOURMET PIZZA BAR PTY LTD, PIZZA CAPERS

ANZ-Roy Morgan Australian Consumer Confidence ticks up to 115.5 (up 0.6pts)

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 27-Jul-16

ANZ-Roy Morgan Australian Consumer Confidence has risen by 0.5 per cent to 115.5 in the week ending 24 July 2016. Lower financial market volatility and buoyant equity markets are likely the main factors behind the improvement. Consumers’ views of their current finances fell two per cent, but households’ views of the economic outlook in the next 12 months rose by 1.5 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

Destination NSW: a regional perspective

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 26-Jul-16

A Roy Morgan Single Source survey, which was carried out in the year to March 2016, has found that 40.7 per cent of Australians aged 14+ named New South Wales as a potential domestic destination they would like to visit on holiday within the next two years. This compares with 41.9 per cent in the year to March 2015. Of the state’s six regions, preference for the Murray Riverina, Southern NSW, North Coast, Sydney Surrounds – North, and Sydney Surrounds – South as potential holiday destinations has seen moderate year-on-year growth, while interest in the Country and Outback region is stable. Meanwhile, the Southern NSW and North Coast regions are particularly attractive to high-value visitors (those who spend at least $200 per person per night).

CORPORATES
ROY MORGAN RESEARCH LIMITED

Half of mobile owners reckon they know how to get the best deal – but they end up spending more

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-Jul-16

A Roy Morgan Single Source survey has found that 49 per cent of Australians aged 14+ who own a mobile phone agree with the statement "I know how to find the best deal". This rate is almost the same among pre- and post-paid users. However, consumers who agree that they know how to find the best deal spend an average of seven per cent more for their post-paid and 25 per cent more for their pre-paid service per month than mobile owners who do not think they have value-seeking skills. Meanwhile, 66 per cent of mobile owners with Virgin (either pre- or post-paid) deem themselves good deal-hunters, ahead of 63 per cent of those with Amaysim and 57 per cent of those with Vodafone.

CORPORATES
ROY MORGAN RESEARCH LIMITED, VIRGIN MOBILE (AUSTRALIA) PTY LTD, AMAYSIM AUSTRALIA LIMITED – ASX AYS, VODAFONE AUSTRALIA LIMITED, SINGTEL OPTUS PTY LTD, TPG TELECOM LIMITED – ASX TPM, IINET LIMITED, ALDIMOBILE, TELSTRA CORPORATION LIMITED – ASX TLS