MASS MEDIA – AUSTRALIA

Social Media deeply distrusted by Australians

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Original article by Roy Morgan
Market Research Update – Page: Online : 27-Jun-18

The MEDIA Net Trust Score Survey, which was conducted by Roy Morgan in May, reveals that 47 per cent of Australians distrust social media. Facebook by far is the most distrusted media brand. Young Australians distrust social media the most, with 68 per cent of 18 to 24-year-olds and 53 per cent of 25 to 34-year-olds distrusting social media. Meanwhile, men (49 per cent) distrust social media marginally more than women (45 per cent). According to survey respondents, their top five drivers of distrust in Social Media are: Fake News/manipulation of the truth; False statistics/audience measurement; Personal information stolen & distributed; Anyone can make claims without any evidence; News is sensationalised/becomes entertainment. Roy Morgan CEO Michele Levine says Social Media’s TRUST score is 5 per cent and its DISTRUST score is 47 per cent, so when one is subtracted from the other we reveal a Social Media NTS of minus 42 per cent, making it more toxic even than the banking industry.

CORPORATES
ROY MORGAN LIMITED, FACEBOOK INCORPORATED

ABC most trusted, Facebook most distrusted

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Original article by Roy Morgan
Market Research Update – Page: Online : 27-Jun-18

The MEDIA Net Trust Survey, which was conducted by Roy Morgan in May, reveals that while Facebook – and Social Media generally – is deeply distrusted in Australia, the ABC is by far the nation’s most trusted media organisation. Some 47 per cent of all Australians distrust social media, but only 9 per cent distrust the ABC. Roy Morgan CEO Michele Levine says the media industry overall has a Net Trust Score of minus 7; Social Media has the lowest NTS at minus 42%, followed by Television (minus 16%) and Newspapers (minus 13%). The ABC, SBS and Fairfax Media are Australia’s most trusted media brands.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN BROADCASTING CORPORATION, SPECIAL BROADCASTING SERVICE (SBS), FAIRFAX MEDIA LIMITED – ASX FXJ, FACEBOOK INCORPORATED

FIFA World Cup a favourite for Generation X & Millennial men

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Original article by Roy Morgan
Market Research Update – Page: Online : 25-Jun-18

A Roy Morgan Single Source has found that 3.8 million Australians (19.1%) watch soccer on TV, and the FIFA World Cup is watched by over 3 million Australians (14.9%). The survey, which was carried out in the 12 months to March 2018, also shows that over 2.1 million men watch the FIFA World Cup, compared to just under 900,000 women. These enthusiasm levels are replicated when analysing the TV viewing habits of different generations. Some 26.6% of men in Generation X and 25.1% of Millennial men watch the FIFA World Cup on TV, compared to 19.6% of men in Generation Z, 18.4% of Baby Boomer men and 14.2% of Pre Boomer men. Meanwhile, over 10% of Generation X women watch the FIFA World Cup on TV – a higher proportion than any other generation. However, in contrast to men, it is the youngest women of Generation Z that are the next most interested in watching the FIFA World Cup on TV; 8.6% of women in Generation Z watch the FIFA World Cup on TV compared to 7.9% of Millennial women and 7.4% of Baby Boomer women.

CORPORATES
ROY MORGAN LIMITED, FEDERATION INTERNATIONALE DE FOOTBALL ASSOCIATION, WORLD CUP

YouTube Music set to challenge fast growing Spotify and SoundCloud

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Original article by Roy Morgan
Market Research Update – Page: Online : 25-Jun-18

A Roy Morgan Single Source survey has found that more than five million Australians aged 14+ now visit radio or music sites in an average four weeks. The survey, which was carried out via face-to-face interviews in the year to March 2018, also shows that nearly 2.2 million Australians now visit Spotify in an average four weeks. This is followed by SoundCloud with over 1.3 million visitors in an average four weeks and Triple M with over 520,000 visitors to its site. Apple Music and Google Play Music both have just under 400,000 visitors in an average four weeks. Meanwhile, 95.8% of visitors to Spotify and 94% of visitors to Apple Music also visit YouTube. More than 15.2 million Australians now access YouTube in an average four weeks, and its entry into the streaming music industry via YouTube Music represents a major threat to established players in the sector.

CORPORATES
ROY MORGAN LIMITED, SPOTIFY LIMITED, SOUNDCLOUD, TRIPLE M CORPORATION PTY LTD, APPLE MUSIC, GOOGLE PLAY MUSIC, YOUTUBE INCORPORATED, YOUTUBE MUSIC

Red-faced Optus lets SBS screen games

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Original article by Brad Norington
The Australian – Page: 3 : 21-Jun-18

SBS will simulcast all remaining matches in the group stages of the FIFA World Cup following the technical issues that have plagued Optus’s live streaming coverage. Optus CEO Allen Lew had previously expressed confidence that the problems had been resolved. However, he has announced that Optus will offer free access to its World Cup coverage until the end of August and paid subscribers will receive a full refund. Optus will also consider compensation requests from advertising partners for its World Cup coverage. Meanwhile, Spain has defeated Iran 1-0 in the latest World Cup match.

CORPORATES
SPECIAL BROADCASTING SERVICE (SBS), SINGTEL OPTUS PTY LTD, WORLD CUP, AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET, ENGLISH PREMIER LEAGUE

Battered ABC chief throws counter-punches

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Original article by Stephen Brook, Richard Ferguson
The Australian – Page: 5 : 20-Jun-18

ABC MD Michelle Guthrie has defended the public broadcaster in a Melbourne Press Club speech. She argued that the ABC contributes at least $A1bn to the broader economy each year, and it directly or indirectly supports about 6,500 jobs. Guthrie added that the ABC is still highly valued by the general public, and any move to privatise it would be opposed by both the public and the commercial media sector.

CORPORATES
AUSTRALIAN BROADCASTING CORPORATION, MELBOURNE PRESS CLUB, LIBERAL PARTY OF AUSTRALIA, AUSTRALIAN LABOR PARTY

Optus confident it has sidelined World Cup streaming glitches

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Original article by Yolanda Redrup
The Australian Financial Review – Page: 3 : 20-Jun-18

Optus will provide an update on 20 June regarding the actions it has taken to address problems with its live streaming of the FIFA World Cup. However, the telco believes that it has resolved the technical issues that forced it to allow broadcast partner SBS to televise matches that were to have been exclusive to the Optus Sport service. Marketing expert Michelle Gamble says Optus’s advertising partners for its World Cup coverage may seek compensation from the telco. Meanwhile, Russia has defeated Egypt 3-1 in the latest World Cup match.

CORPORATES
SINGTEL OPTUS PTY LTD, SPECIAL BROADCASTING SERVICE (SBS), MARKETING ANGELS CONSULTANCY, HISENSE AUSTRALIA PTY LTD, REBEL SPORT LIMITED, AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET

World Cup fail: Optus gives SBS games

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Original article by Tom McIlroy
The Australian Financial Review – Page: 3 : 19-Jun-18

The problems Optus has experienced with its live streaming coverage of the soccer World Cup has prompted it to allow SBS to simulcast extra matches. Optus CEO Allen Lew says the telco has resolved the technical issues, although some customers are expected to continue to experience problems for several days. As a result, SBS will broadcast six matches that were to have been exclusive to the Optus Sport streaming video service. The technical problems were caused by a surge in demand for the Optus service. Meanwhile, England has defeated Tunisia 2-1 in the latest World Cup match.

CORPORATES
SINGTEL OPTUS PTY LTD, SPECIAL BROADCASTING SERVICE (SBS), SINGAPORE TELECOMMUNICATIONS LIMITED, AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET

Optus takes aim at more Euro football

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Original article by Max Mason
The Australian Financial Review – Page: 30 : 18-Jun-18

Optus aims to expand its soccer coverage by seeking to gain the Australian broadcasting rights to a number of domestic competitions in Europe. Optus will broadcast every match of the 2018 World Cup in Russia, while it has held the English Premier League rights since 2015. There is also speculation that it is set to gain the EUFA Champions League broadcasting rights, which are currently held by Al Jazeera-owned BeIN Sports Australia.

CORPORATES
SINGTEL OPTUS PTY LTD, WORLD CUP, ENGLISH PREMIER LEAGUE, BEIN SPORTS AUSTRALIA, AL JAZEERA, TELSTRA CORPORATION LIMITED – ASX TLS, THE A LEAGUE PTY LTD, THE W LEAGUE, SOCCEROOS, MATILDAS, AUSTRALIAN FOOTBALL LEAGUE, NATIONAL RUGBY LEAGUE

Trust key to grab media spend: PwC

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Original article by Max Mason
The Australian Financial Review – Page: 28 : 12-Jun-18

PricewaterhouseCoopers has forecast that consumer spending on media and internet access will rise from $A24.1bn in 2017 to $A28bn by 2022. Megan Brownlow of PwC says trust will be a major factor in how this expenditure is allocated. PwC’s Australian Entertainment & Media Outlook 2018 report concludes that traditional media companies should benefit from a series of scandals that have eroded consumers’ trust in digital media companies such as Facebook.

CORPORATES
PRICEWATERHOUSECOOPERS AUSTRALIA (INTERNATIONAL) PTY LTD, FACEBOOK INCORPORATED, CAMBRIDGE ANALYTICA LLC