Original article by Roy Morgan
Market Research Update – Page: Online : 27-Jun-18
The MEDIA Net Trust Survey, which was conducted by Roy Morgan in May, reveals that while Facebook – and Social Media generally – is deeply distrusted in Australia, the ABC is by far the nation’s most trusted media organisation. Some 47 per cent of all Australians distrust social media, but only 9 per cent distrust the ABC. Roy Morgan CEO Michele Levine says the media industry overall has a Net Trust Score of minus 7; Social Media has the lowest NTS at minus 42%, followed by Television (minus 16%) and Newspapers (minus 13%). The ABC, SBS and Fairfax Media are Australia’s most trusted media brands.
ROY MORGAN LIMITED, AUSTRALIAN BROADCASTING CORPORATION, SPECIAL BROADCASTING SERVICE (SBS), FAIRFAX MEDIA LIMITED – ASX FXJ, FACEBOOK INCORPORATED