MOBILE TELEPHONES – AUSTRALIA

ALDImobile builds on strong start to 2018

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Original article by Roy Morgan
Market Research Update – Page: Online : 28-May-18

ALDImobile has won the Roy Morgan Mobile Phone Service Provider Monthly Customer Satisfaction Award for April, with a customer satisfaction rating of 84.1%. It is the brand’s second victory in 2018 and comes after leapfrogging March winner Virgin Mobile, which came in second in April on 80.8%. Analysis of the historical trends in satisfaction show that ALDImobile’s victory in April has been built upon a steady improvement over the last year; the brand has gained an average of just over 2ppts per month in customer satisfaction to catch and now overtake its rivals in recent months. ALDImobile is not itself a network provider but rather a Mobile Virtual Network Operator, which utilises the underlying Telstra mobile network to provide its service. When it comes to the underlying mobile networks, the Vodafone network with an overall customer satisfaction rating of 77.7% is narrowly ahead of both the Optus network on 76.9% and the Telstra network on 74.9%.

CORPORATES
ROY MORGAN LIMITED, ALDIMOBILE, VIRGIN MOBILE (AUSTRALIA) PTY LTD, VODAFONE AUSTRALIA LIMITED, SINGTEL OPTUS PTY LTD, TELSTRA CORPORATION LIMITED – ASX TLS

Optus to hang up on Virgin Mobile

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Original article by Supratim Adhikari
The Australian – Page: 19 : 24-May-18

Optus has confirmed that it will discontinue the Virgin Mobile brand in Australia, as part of its strategy to reduce costs. The decision to scrap the brand will result in the closure of about 36 stores and the loss of 200 jobs. Meanwhile, the Federal Court has ordered Optus to pay a $A1.5m fine after it falsely advised broadband customers that they had just 30 days rather than up to 18 months to switch to the NBN when it became available in their area.

CORPORATES
SINGTEL OPTUS PTY LTD, VIRGIN MOBILE (AUSTRALIA) PTY LTD, VIRGIN MOBILE HOLDINGS (UK) PLC, FEDERAL COURT OF AUSTRALIA, NBN CO LIMITED, AUSTRALIAN COMPETITION AND CONSUMER COMMISSION, AMAYSIM AUSTRALIA LIMITED – ASX AYS, THE KANTAR GROUP, TELSTRA CORPORATION LIMITED – ASX TLS

Optus subscriber growth powered by EPL coverage

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Original article by Roy Morgan
Market Research Update – Page: Online : 7-May-18

A Roy Morgan Single Source survey shows that 20.9% of Australians aged 14+ used Optus as their main mobile phone service provider in the year to March 2018, compared with 19.8% in the year to March 2015. The number of Optus subscribers who watch the English Premier League either regularly or occasionally on TV has risen from 19.8% to 23.8% over this period. Meanwhile, 12.2% of Australians now use Optus as their fixed broadband service provider, up from 9.3% three years ago, while 15.5 % of Australians who watch the English Premier League either regularly or occasionally now use Optus fixed broadband, up from 10.8% three years ago. Optus signed a three-year broadcast deal for the Australian rights to the English Premier League in late 2015 for $A63 million per year, and it recently renewed the deal for a further three years.

CORPORATES
ROY MORGAN LIMITED, SINGTEL OPTUS PTY LTD, ENGLISH PREMIER LEAGUE

Optus to hang up on Virgin Mobile

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Original article by Supratim Adhikari
The Australian – Page: 19 : 17-Apr-18

It is understood that Optus is planning to close down its Virgin Mobile unit, with all of its users to be transferred to Optus. Optus holds the Virgin Mobile licence until 2021, and closing it down will mean it will not have to pay any more licensing fees. Virgin Mobile was formed as a joint venture between Optus and Sir Richard Branson’s Virgin Mobile in 2000, with Optus assuming control of Virgin Mobile’s stake in 2006. Virgin Mobile’s market share declined from 5.4 per cent to 4.4 per cent in the year to June 2017.

CORPORATES
SINGTEL OPTUS PTY LTD, VIRGIN MOBILE (AUSTRALIA) PTY LTD, TELSTRA CORPORATION LIMITED – ASX TLS, VODAFONE AUSTRALIA LIMITED, AMAYSIM AUSTRALIA LIMITED – ASX AYS, VIRGIN MOBILE HOLDINGS (UK) PLC

‘Belong’ launch set to shake up mobile category

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-Oct-17

Telstra subsidiary Belong has launched its new mobile phone service, and the low-cost brand is set to intensify competition in the 20 million-plus Australian mobile phone market. A Roy Morgan Single Source survey shows that an estimated 170,000 Australians aged 14+ already use Belong’s fixed broadband service. These customers are a natural first target for the new mobile phone service – deeper analysis of these customers shows that 33% currently have their mobile phone service with Vodafone. In contrast, Vodafone’s share of the mobile phone market is only 17%. Likewise, only 25% of Belong’s broadband customers have a Telstra mobile phone contract, compared to Telstra’s wider mobile market share of 43%.

CORPORATES
ROY MORGAN RESEARCH LIMITED, BELONG PTY LTD, TELSTRA CORPORATION LIMITED – ASX TLS, VODAFONE AUSTRALIA LIMITED, SINGTEL OPTUS PTY LTD, AMAYSIM AUSTRALIA LIMITED – ASX AYS

Majority happy with mobile phone service providers particularly Amaysim, Optus & Virgin

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 18-Sep-17

A Roy Morgan Single Source survey has found that 77.1% of Australians aged 14+ who are mobile phone users were satisfied with their service provider over the year to July 2017. This is an improvement from 73.4% in 2014 but down marginally from 77.4% in 2016. Very little separates the satisfaction of the top five service providers, with Amaysim the leader on 81.6%, followed by Optus (79.0%), Virgin (78.4%), Telstra (76.3%) and Vodafone (76.0%). Amaysim was the biggest improver over the last 12 months, up 4.2% to 81.6%. The other two major providers to show improvement were Virgin (up 3.5%) and Optus (up 0.9%). Telstra showed a marginal decline (down 0.3%), while Vodafone was down 2.6%.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AMAYSIM AUSTRALIA LIMITED – ASX AYS, OPTUS MOBILE PTY LTD, VIRGIN MOBILE (AUSTRALIA) PTY LTD, TELSTRA CORPORATION LIMITED – ASX TLS, VODAFONE AUSTRALIA LIMITED, ALDIMOBILE

Optus to power National Geographic app

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Original article by Supratim Adhikari
The Australian – Page: 27 : 6-Jul-17

Optus has secured a deal to provide its postpaid mobile phone customers with exclusive content from National Geographic. The app will allow Optus customers to watch two live National Geographic TV channels and access the digital editions of its magazines. Ben White, the head of marketing and product at Optus, says the telco will also produce content in partnership with National Geographic. Customers will be able to view National Geographic content without any impact on their monthly data allowance. Optus has previously secured English Premier League rights.

CORPORATES
SINGTEL OPTUS PTY LTD, NATIONAL GEOGRAPHIC, ENGLISH PREMIER LEAGUE, 21ST CENTURY FOX INCORPORATED, FOX NETWORK

Australians prefer to make mobile calls than get them

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 26-Apr-17

A Roy Morgan Single Source survey has found that 14.2 million Australians aged 14+ (72 per cent) agree that "I love being able to contact my friends wherever I am". The survey, which was carried out in the year to December 2016, also shows that only 10.8 million of them also agree that "I enjoy people contacting me on my mobile phone". Meanwhile, women are more likely than men to enjoy contacting others (75 per cent vs 69 per cent) or being contacted themselves (63 per cent vs 56 per cent). Generation Z are the most likely to enjoy mobile phone contact either way (87 per cent and 76 per cent), but the pleasure of both making and receiving calls declines with age: to 83 per cent and 71 per cent among Gen Y, and 72 per cent and 58 per cent among Gen X.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Why Teoh paid up to snare a spot in mobile

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Original article by Max Mason
The Australian Financial Review – Page: 50 : 13-Apr-17

TPG Telecom will raise $A400m from investors to partially finance its $A1.26bn deal to acquire an 11-year licence for mobile spectrum in the 700MHz band. TPG will establish Australia’s fourth mobile phone network, which is expected to cover about 80 per cent of the nation and is likely to spark a price war in the highly competitive market. TPG estimates that it will need to gain at least 500,000 mobile customers in order to achieve break-even status on an EBITDA basis. The company already boasts 1.9 million broadband customers, who can be offered bundled services.

CORPORATES
TPG TELECOM LIMITED – ASX TPM, TELSTRA CORPORATION LIMITED – ASX TLS, SINGTEL OPTUS PTY LTD, VODAFONE HUTCHISON AUSTRALIA PTY LTD, MACQUARIE GROUP LIMITED – ASX MQG, WASHINGTON H SOUL PATTINSON AND COMPANY LIMITED – ASX SOL, INVESTORS MUTUAL LIMITED, ARMYTAGE PRIVATE LIMITED, WATERMARK FUNDS MANAGEMENT PTY LTD

More Australians are using mobile data for talk, text and chat – especially people born overseas

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 6-Apr-17

A Roy Morgan Single Source survey has found that 6.5 million Australians aged 14+ used Facebook Messenger via mobile phone in an average four weeks during the six months to December 2016. This represents growth of 19 per cent compared with the same period in 2015. Meanwhile, use of WhatsApp grew by 15 per cent to 2.2 million average monthly users. Skype usage was virtually steady with just over 1.6 million users, use of Viber fell 28 per cent to 869,000 and WeChat usage rose by seven per cent to 340,000. The survey also shows that Australians born overseas are generally more likely to use these Over-The-Top communication apps, although people born in Australia and overseas are almost equally likely to use Facebook Messenger (32.6 per cent versus 32.9 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, FACEBOOK MESSENGER, WHATSAPP, SKYPE, VIBER, WECHAT