Original article by Roy Morgan
Market Research Update – Page: Online : 28-May-18
ALDImobile has won the Roy Morgan Mobile Phone Service Provider Monthly Customer Satisfaction Award for April, with a customer satisfaction rating of 84.1%. It is the brand’s second victory in 2018 and comes after leapfrogging March winner Virgin Mobile, which came in second in April on 80.8%. Analysis of the historical trends in satisfaction show that ALDImobile’s victory in April has been built upon a steady improvement over the last year; the brand has gained an average of just over 2ppts per month in customer satisfaction to catch and now overtake its rivals in recent months. ALDImobile is not itself a network provider but rather a Mobile Virtual Network Operator, which utilises the underlying Telstra mobile network to provide its service. When it comes to the underlying mobile networks, the Vodafone network with an overall customer satisfaction rating of 77.7% is narrowly ahead of both the Optus network on 76.9% and the Telstra network on 74.9%.
ROY MORGAN LIMITED, ALDIMOBILE, VIRGIN MOBILE (AUSTRALIA) PTY LTD, VODAFONE AUSTRALIA LIMITED, SINGTEL OPTUS PTY LTD, TELSTRA CORPORATION LIMITED – ASX TLS