Original article by Roy Morgan
Market Research Update – Page: Online : 28-May-18
The Roy Morgan Holiday Tracking Survey for the year to March 2018 shows that 68.3% of Australians aged 14+ are intending to take a holiday in the next 12 months, down 0.7 ppts from the same period in 2017. Although the majority of Australians intend to have at least one holiday in the coming year, there are some clear generational differences. Some 65% of Millennials are intending to take a short holiday in the next 12 months. This is well above the average Australian at 56.4%. Gen X was the only other generation to be more likely to intend to take a short trip in the next 12 months (61.1%). Meanwhile, Gen X and Baby Boomers lead for intention to take a long trip in the next 12 months (of three nights or more). While Millennials are just over the average for intention, they are not travelling as much as Gen X and Baby Boomers, who make up a large portion of long trip intenders.
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