NEWSPAPERS – AUSTRALIA

News consumption surpasses daily essentials, reaching 22 million Australians: A testament to Total News Publishing’s impact

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Original article by Roy Morgan
Market Research Update – Page: Online : 26-Feb-25

The latest data from Roy Morgan shows that Total News Publishing now engages 22 million Australians on a monthly basis, and 18.4 million weekly. This extensive reach reflects the breadth of readership, cutting across diverse demographic groups. To put it in perspective, more Australians engage with news on a weekly basis than consume vegetables or drink milk – reinforcing the vital role news plays in everyday life. This broad reach provides advertisers with the opportunity to connect with practically any target audience through Total News Publishing. Some 93% of news consumers access up to five different news brands each month, indicating a strong demand for diverse viewpoints. General News continues to dominate as the most read category, engaging 93% of the population. Additionally, 62% of Australians explore at least three content categories, while half delve into four or more in any given month.

CORPORATES
ROY MORGAN LIMITED

Written news reaches an incredible 97 per cent of Australians aged 14+ each month

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Original article by Roy Morgan
Market Research Update – Page: Online : 27-Feb-24

The latest readership figures from Roy Morgan show that written news reaches 97% of Australians aged 14+ (21.4 million) each month. The figures for the 12 months to December 2023 reflect the evolving and deepening landscape of news media titles and readership behaviours across print and digital formats. The figures also highlight ongoing affinity in Total News Publishing, as readers across all demographics actively lean into the channel, with 68 million interactions per week. Further analysis of the results reveals that state/territory mastheads are enjoying large readership numbers outside their local markets, due to digital accessibility. Most state/territory mastheads effectively double their reach with inter-state audiences, demonstrating the large national interest in state/territory mastheads and the additional media value home-grown titles can provide advertisers beyond their local markets.

CORPORATES
ROY MORGAN LIMITED

Catalano and Waislitz take fight to Seek in regional Australia

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Original article by Sam Buckingham-Jones
The Australian Financial Review – Page: 16 : 7-Feb-24

Australian Community Media’s owners Antony Catalano and Alex Waislitz will launch a new job listings website in partnership with SpotJobs’ co-founder Lewis Romano. ViewJobs is slated to be launched in early March, and will focus on job vacancies in regional areas. Romano says most of the existing sites do not necessarily cater to the requirements of regional and rural employers; he notes that there has been five per cent growth in regional job advertisements in recent months, while job ads in metropolitan areas have fallen by 10 per cent. ACM will use its portfolio of regional newspapers to promote ViewJobs, which is jointly owned by Catalano and Romano.

CORPORATES
AUSTRALIAN COMMUNITY MEDIA PTY LTD, SPOTJOBS PTY LTD, VIEWJOBS

ThinkNewsBrands and Roy Morgan Total News figures show 20.6 million Australians over the age of 14 engage with news every month

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Original article by Roy Morgan
Market Research Update – Page: Online : 28-Feb-23

The latest release of Total News readership shows a slight softening for news consumption for the 12 months to December 2022, down 0.5 per cent compared to the same period in 2021, with 20.6 million Australians continuing to consume news in a four-week period. The readership figures, produced by Roy Morgan for ThinkNewsBrands, show that Total News reaches 97 per cent of the population over the age of 14. Total News represents all news brands across print and digital, as well as standalone news websites. Australia’s trusted masthead brands continue to command large audiences, while Total News continues to engage audiences across all age groups, including the hard-to-reach under-40s.

CORPORATES
ROY MORGAN LIMITED, THINKNEWSBRANDS

Total News readership is up 0.9 per cent for the 12 months to December 2021 with growth in all Australian states and territories

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Original article by Roy Morgan
Market Research Update – Page: Online : 1-Mar-22

The latest Total News readership figures produced by Roy Morgan on behalf of ThinkNewsBrands shows that 20.4 million Australians consumed news in a four-week period in the year to December 2021, an increase of 0.9 per cent compared with 2020. The readership figures show that Total News reaches 97 per cent of the population aged 14+. Total News consists of all news brands (print and digital) and digital news websites. Readership has grown in all states and territories, while digital news maintains its position of strength with readership of 19.3 million, up 1.5 per cent year-on-year.

CORPORATES
ROY MORGAN LIMITED, THINKNEWSBRANDS

Total News readership is up 0.9 per cent for the 12 months to December 2021 with growth in all Australian states and territories

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Original article by Roy Morgan
Market Research Update – Page: Online : 1-Mar-22

The latest Total News readership figures produced by Roy Morgan on behalf of ThinkNewsBrands shows that 20.4 million Australians consumed news in a four-week period in the year to December 2021, an increase of 0.9 per cent compared with 2020. The readership figures show that Total News reaches 97 per cent of the population aged 14+. Total News consists of all news brands (print and digital) and digital news websites. Readership has grown in all states and territories, while digital news maintains its position of strength with readership of 19.3 million, up 1.5 per cent year-on-year.

CORPORATES
ROY MORGAN LIMITED, THINKNEWSBRANDS

News Corp’s Andrew Bolt says his company’s climate campaign is rubbish

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Original article by Amanda Meade
The Guardian Australia – Page: Online : 13-Oct-21

News Corp Australia’s recently launched ‘Mission Zero’ editorial campaign on climate change has been criticised by one of the media group’s highest-profile commentators. Sky News presenter and newspaper columnist Andrew Bolt has decribed the campaign as ‘rubbish’ that asks readers to forget News Corp’s previous stance on reducing carbon emissions. Australian Conservation Foundation CEO Kelly O’Shanassy says Bolt has no credibility regarding climate change; O’Shanassy has welcomed News Corp decision to embrace the need for action on the issue.

CORPORATES
NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, AUSTRALIAN CONSERVATION FOUNDATION INCORPORATED

More than 20 million Australians continue to read news

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Original article by Roy Morgan
Market Research Update – Page: Online : 24-Aug-21

The first release of Total News readership figures produced by Roy Morgan shows that 20.4 million Australians consume news in a four-week period, an increase of 1 per cent compared to the same period last year. The readership figures, produced for the first time by Roy Morgan for ThinkNewsBrands, refer to the 12 months to June 2021 and show that Total News reaches 97 per cent of the population aged 14+. Total News consists of all news brands (print and digital) and digital news websites. Digital news maintains its position of strength with readership of 19.1 million, 90 per cent of the population aged 14+. Print news has seen a 6 per cent increase compared to the same period last year, now reaching 14.1 million people, or 67 per cent of the population aged 14+. In April, ThinkNewsBrands announced the appointment of Roy Morgan to measure news readership and the retirement of emma (Enhanced Media Metrics Australia).

CORPORATES
ROY MORGAN LIMITED, THINKNEWSBRANDS

New Roy Morgan Cross-Platform Audience results show strong results for leading newspapers and magazines

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Original article by Roy Morgan
Market Research Update – Page: Online : 25-May-21

The latest Roy Morgan Cross-Platform Audience results for the year to March 2021 show an estimated 19.9 million (94.4%) Australians aged 14+ read or accessed newspapers or newspaper content in some way – print editions, online via website, app or news platforms (including metropolitan, local and regional titles) in an average four weeks. The total cross-platform audiences for newspaper mastheads in the 12 months to March 2021 includes an estimated 16.8 million (79.4%) reading or accessing metropolitan titles. In addition some 15.6 million (72.8%) Australians aged 14+ read or accessed a magazine or magazine content. The standout newspaper mastheads are Nine Entertainment owned Sydney Morning Herald with a cross-platform audience of over 8.5 million ahead of its Melbourne stablemate The Age with a cross-platform audience of 6 million. News Corp’s national broadsheet The Australian is in third place with a cross-platform audience of nearly 5.1 million just ahead of city-based stablemates The Daily Telegraph in Sydney on 4.9 million and Melbourne counterpart the Herald Sun with a cross-platform audience of well over 4.5 million.

CORPORATES
ROY MORGAN LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS

The Australian named most trusted paper

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Original article by Christine Lacy
The Australian – Page: 19 : 22-Jun-20

The Reuters Institute’s annual Digital News Report has found that the ABC and SBS are the most trusted media outlets in Australia, with trust scores of 72 per cent and 71 per cent respectively. Meanwhile, ‘The Australian’ is the nation’s most trusted newspaper across print and digital, with a trust score of 56 per cent. The News Corp Australia flagship was also ranked second among newspapers in Australia, the US and the UK, behind the ‘Financial Times’ with a trust score of 58 per cent.

CORPORATES
REUTERS INSTITUTE, AUSTRALIAN BROADCASTING CORPORATION, SPECIAL BROADCASTING SERVICE (SBS), NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS