Original article by Roy Morgan
Market Research Update – Page: Online : 25-May-21
The latest Roy Morgan Cross-Platform Audience results for the year to March 2021 show an estimated 19.9 million (94.4%) Australians aged 14+ read or accessed newspapers or newspaper content in some way – print editions, online via website, app or news platforms (including metropolitan, local and regional titles) in an average four weeks. The total cross-platform audiences for newspaper mastheads in the 12 months to March 2021 includes an estimated 16.8 million (79.4%) reading or accessing metropolitan titles. In addition some 15.6 million (72.8%) Australians aged 14+ read or accessed a magazine or magazine content. The standout newspaper mastheads are Nine Entertainment owned Sydney Morning Herald with a cross-platform audience of over 8.5 million ahead of its Melbourne stablemate The Age with a cross-platform audience of 6 million. News Corp’s national broadsheet The Australian is in third place with a cross-platform audience of nearly 5.1 million just ahead of city-based stablemates The Daily Telegraph in Sydney on 4.9 million and Melbourne counterpart the Herald Sun with a cross-platform audience of well over 4.5 million.
ROY MORGAN LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS