Original article by Roy Morgan
Market Research Update – Page: Online : 19-Aug-19

The latest tourism data from Roy Morgan shows that 49% of Australians 14+ who regularly or occasionally go skiing or snowboarding say they would like to visit at least one of the nation’s snow areas within the next two years; this is up 2% on a year ago. Driving the increase over the last two years is an increasing preference for the New South Wales Snowfields/High Country area, now mentioned by 35% of skiers/snowboarder as a destination for a holiday during the next two years (up 4% points on a year ago). Thredbo/Perisher/Smiggins is clearly the most popular Australian snow resort area, mentioned by 29% of skiers/snowboarders (up 1% point on a year ago) while other Snowy Mountains resorts are mentioned by 10% of skiers/snowboarders (up 2% points in a year). The leading Victorian snow fields have lost ground on their NSW counterparts over the last year, with 22% of skiers/snowboarders looking to visit the Victorian snow fields for a holiday during the next two years (down 2% points on a year ago). This decline has been spread across the major resorts, with all three experiencing a decline compared to a year ago. Mt Hotham continues to lead the way as the preferred snow destination in Victoria, mentioned by 11% of skiers/snowboarders (down 2% points), ahead of Falls Creek on 10% (down 1% point) and Mt. Buller on 7% (down 5% points).

CORPORATES
ROY MORGAN LIMITED

Original article by Roy Morgan
Market Research Update – Page: Online : 6-Aug-18

The latest tourism data from Roy Morgan shows that 47% of Australian skiers and snowboarders would like to visit at least one of the nation’s snow areas within the next two years, up 1% on the year to December 2014. The NSW Snowfields/High Country area remains the most popular in Australia, mentioned by 31% of skiers/snowboarders as a destination for a holiday during the next two years. This is led by Thredbo/ Perisher/Smiggins slopes as the most popular snowfield, cited by 28% of skiers/snowboarders. Despite trailing their northern counterparts in terms of popularity, the leading Victorian snow fields have made impressive gains over the last four years. Now 24% of skiers/snowboarders would like to visit the Victorian snow fields for a holiday during the next two years – up 5% points on 2014. This gain has been spread across Victoria’s leading snow fields, with Mt. Hotham now the leading snow destination in Victoria (mentioned by 13% of skiers/snowboarders), ahead of Mt. Buller on 12% and Falls Creek on 11%. Mt. Buller has doubled in popularity since 2014 to overtake Falls Creek.

CORPORATES
ROY MORGAN LIMITED