Original article by Roy Morgan
Market Research Update – Page: Online : 15-Oct-25

Research from Roy Morgan shows Sydney FC topping the 2025 Roy Morgan A-League club supporter ladder with 686,000 fans; this is over 100,000 more fans than any other club in the league. Sydney FC has been the most successful club in the A-League Men, winning 5 Championships and 4 Premiers Plates since the league began in 2005. There is a close contest for second place between the Brisbane Roar and Melbourne Victory. The Roar has 556,000 supporters, just ahead of the Melbourne Victory with 531,000 supporters. In fourth place overall are Adelaide United with 404,000 supporters, followed by Perth Glory with 360,000 supporters and current A-League Men’s Champions Melbourne City with 292,000 supporters. Meanwhile, 16.1% of Australians (3.7 million people), now support an A-League club, and 6.8% (almost 1.6 million) watch the A-League on TV. However, a much larger 5.6 million (24.5%) Australian have watched any soccer match on TV, which includes overseas leagues and international tournaments.

CORPORATES
ROY MORGAN LIMITED, THE A LEAGUE PTY LTD, SYDNEY FOOTBALL CLUB, BRISBANE ROAR FOOTBALL CLUB PTY LTD, MELBOURNE VICTORY FOOTBALL CLUB PTY LTD, ADELAIDE UNITED FOOTBALL CLUB PTY LTD, PERTH GLORY SOCCER CLUB PTY LTD, MELBOURNE CITY FOOTBALL CLUB

Original article by Roy Morgan
Market Research Update – Page: Online : 18-Dec-24

Research from Roy Morgan shows that more than four million Australians now support an A-League club, an increase of 50,000 (+1.3%) from a year ago and more than 1.4 million (+52.5%) since 2020. Sydney FC has topped the 2024 Roy Morgan A-League club supporter ladder with 761,000 fans; this is virtually unchanged on a year ago, and well over 100,000 more fans than any other club in the league. The Brisbane Roar is in second place with 642,000 supporters, virtually unchanged on a year ago. In third place is the Melbourne Victory with 588,000 supporters, representing a significant decrease of 27,000 (-4.4%) on a year ago – the largest decline of any club in the competition. In total, over 1.6 million Australians (7.2%) watch the A-League on TV. However, 6.1 million (27.2%) have watched any soccer match on TV. This large audience includes 5.3 million (23.6%) who watched at least part of the FIFA World Cup, last held in Qatar in 2022. This means a significant untapped market of around four million Australians is available for the A-League, in the shape of those who exclusively watch international leagues or international tournaments such as the FIFA World Cup.

CORPORATES
ROY MORGAN LIMITED, THE A LEAGUE PTY LTD, SYDNEY FOOTBALL CLUB, BRISBANE ROAR FOOTBALL CLUB PTY LTD, MELBOURNE VICTORY FOOTBALL CLUB PTY LTD, FEDERATION INTERNATIONALE DE FOOTBALL ASSOCIATION

Original article by Roy Morgan
Market Research Update – Page: Online : 13-Oct-21

Sydney FC has topped the 2021 Roy Morgan A-League supporter ladder with 640,000 fans, an increase of 32.2% on a year ago. Sydney FC has been the most successful club in the A-League Men with 5 Championships, including winning three out of the last five (in 2016-17, 2018-19 and 2019-20). Close behind in second place are traditional rivals Melbourne Victory with 632,000 supporters, an increase of 46% on a year ago. The Victory have been the second-most successful club, with their most recent win in the 2017-18 season. In third place on the supporter ladder is the Brisbane Roar with 559,000 supporters, an increase of 17.9% on a year ago. Support for the A-League as a whole has increased strongly over the last year as new clubs Macarthur FC and Western United have joined the league and Australians have dealt with the COVID-19 pandemic and spending a lot of time at home in front of the TV. Now over 3.6 million Australians support an A-League club, up over 1 million (+38.3%) on a year ago. In total, over 1.5 million Australians (7.2%) watch the A-League Men on TV. However, a much larger 3.5 million (16.7%) have watched any soccer match on TV. This means a significant untapped market of around 2 million Australians is available for the A-League, in the shape of those who exclusively watch international leagues or international tournaments such as the FIFA World Cup.

CORPORATES
ROY MORGAN LIMITED, THE A LEAGUE PTY LTD, SYDNEY FOOTBALL CLUB, MELBOURNE VICTORY FOOTBALL CLUB PTY LTD, BRISBANE ROAR FOOTBALL CLUB PTY LTD

Original article by Roy Morgan
Market Research Update – Page: Online : 22-Oct-18

A-League Premiers Sydney FC have topped the Roy Morgan A-League supporter ladder for 2018 with 613,000 supporters, an increase of 11.7% over the last year. This follows the club’s back-to-back wins as A-League Premiers in 2016/17 and 2017/18. Defending A-League Grand Final Champions Melbourne Victory were second with 526,000 supporters, down 8.7% on a year ago. Brisbane Roar are the third most widely supported club in the A-League with 461,000 supporters, down 19.8% on a year ago. Meanwhile, analysis shows that men account for 67% of the 2.75 million A-League club supporters; Sydney FC (72%), Melbourne Victory (71%) and Perth Glory (70%) are among the clubs with the highest proportion of male supporters, while the Western Sydney Wanderers (43%) and the Newcastle Jets (42%) have the highest proportion of female supporters.

CORPORATES
ROY MORGAN LIMITED, THE A LEAGUE PTY LTD, SYDNEY FOOTBALL CLUB, MELBOURNE VICTORY FOOTBALL CLUB PTY LTD, BRISBANE ROAR FOOTBALL CLUB PTY LTD, PERTH GLORY SOCCER CLUB PTY LTD, WESTERN SYDNEY WANDERERS FC PTY LTD, NEWCASTLE UNITED SPORTS CLUB LIMITED