SPORTS – AUSTRALIA

Up There Cazaly by Mike Brady is Australia’s most iconic sporting anthem by a margin of almost 3:1 over Down Under

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Original article by Roy Morgan
Market Research Update – Page: Online : 16-Apr-25

A special Roy Morgan SMS Poll shows that ‘Up There Cazaly’ by Mike Brady was named by 28% of Australians – unprompted – as an iconic Australian sporting anthem. This compared to 11% who named ‘Down Under’ by Men At Work and 9% who named ‘Waltzing Matilda’ by Banjo Paterson. Other well-known songs mentioned as iconic Australian sporting anthems included ‘C’mon Aussie C’mon’ (8% of respondents), the national anthem ‘Advance Australia Fair’ (7%), ‘Simply The Best’ by Tina Turner (5%), ‘Holy Grail’ by Hunters and Collectors (5%) and AFL club theme songs (4%). This special Roy Morgan Snap SMS survey was conducted with an Australia-wide cross-section of 1,103 Australians aged 14+ from 24-29 January.

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ROY MORGAN LIMITED

Albanese backs sports bodies’ Australia Day snub

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Original article by Rhiannon Down
The Australian – Page: 3 : 23-Jan-24

Prime Minister Anthony Albanese says the nation needs to stop looking for areas in which "we can be outraged". With Cricket Australia and Tennis Australia not to acknowledge Australia Day at the Gabba Test or the Australian Open on Friday, Albanese refused to back calls by NSW Premier Chris Minns for the two sporting bodies to reconsider their decision. Opposition leader Peter Dutton says Albanese needs to stand up as the leader of our country and tell Cricket Australia and other "corporate wokes" that we should be celebrating Australia Day, while Nationals Leader David Littleproud says it is not the job of sporting codes to "set the moral compass".

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CRICKET AUSTRALIA, TENNIS AUSTRALIA, AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET

Walking, swimming and gym training are the most popular sports and activities Australians do regularly

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Original article by Roy Morgan
Market Research Update – Page: Online : 19-Jul-23

The latest National Sports Participation report from Roy Morgan shows that 53.9% of Australians aged 14+ regularly go walking for exercise. This is a significant increase of 5.4ppts, or around 1.6 million participants, since 2019. Going to the gym/weight training is Australia’s second most popular sporting activity, with 4 million Australian adults regularly participating. Jogging is the third most popular activity, with almost 2.3 million Australians aged 14+ regularly participating, ahead of swimming on 1.7 million, yoga on 1.3 million, hiking/bushwalking on almost 1.2 million and cycling on 1.15 million. Meanwhile, young Australians are far more involved in sports, with over two-fifths of kids aged six to 13 swimming (41.6% – 1.1 million) and around a third playing soccer (33.4% – 907,000).

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ROY MORGAN LIMITED

Top 20 sports: Walking and jogging increase during pandemic but most sports decline during year of lockdowns

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Original article by Roy Morgan
Market Research Update – Page: Online : 20-Oct-21

Roy Morgan’s latest National Sports Participation report shows that walking for exercise is easily the most popular sport or activity which Australians regularly participate in. It is also one of the few activities Australians did more of during the year to June 2021 compared to a year earlier. Nearly 11 million adult Australians (51.9%) regularly go for a vigorous stroll. This is an increase of over 850,000 (+8.5%) on a year earlier. Going to the gym/weight training is again Australia’s second most popular sporting activity with over 3.5 million Australians (16.9%) regularly participating, an increase of 97,000 (+2.8%) on a year ago. There is a new activity in third place overall with over 2.2 million Australians (10.5%) now regularly jogging, an increase of 251,000 (+12.8%) on a year ago; it has overtaken swimming, which experienced the largest decline of any sport – down 637,000 (-32%) to 1.35 million. Meanwhile, soccer, basketball, cricket and netball are the only team sports that made the top 20 leading sports and activities, although all four had fewer regular participants in the year to June 2021 than a year ago, as lockdowns forced the cancellations of many sporting competition

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ROY MORGAN LIMITED

Distrust is highest for Cricket a year after sandpaper gate

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Original article by Roy Morgan
Market Research Update – Page: Online : 9-Aug-19

Australians’ distrust in Cricket is higher than any other sport a year after the ball-tampering scandal engulfed the Australian men’s cricket team and led to the suspensions of senior players. Joining Cricket with high levels of distrust are Rugby League/NRL, Aussie Rules/AFL, Horse Racing, Rugby Union, Soccer, Boxing, Tennis, Cycling and Greyhound Racing from research conducted in June 2019. Distrust in Cricket soared in the wake of ‘sandpaper gate’ and Cricket remains one of the leading sports with a negative Net Trust Score, according to the latest Roy Morgan Sports Net Trust Score survey. Although Cricket continues to have high distrust there is some good news. Women’s Cricket continues to provide a boost to the overall image of the sport, with higher trust than distrust. In addition the overall Net Trust Score for Cricket as well as for Rugby League/NRL, Aussie Rules/AFL, Soccer and Boxing have all improved compared to a year ago.

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ROY MORGAN LIMITED

Facebook signs major Aussie sports

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Original article by Zoe Samios
The Australian – Page: 23 : 13-Jun-19

Social media giant Facebook has secured content deals with the Australian Football League, the National Rugby League and Cricket Australia. The Facebook Watch streaming platform will feature AFL and NRL match highlights and other content from the two football codes. Facebook has also extended its deal with Cricket Australia to provide live streaming of Women’s Big Bash League matches. Facebook recently signed a content deal with Seven West Media.

CORPORATES
FACEBOOK INCORPORATED, AUSTRALIAN FOOTBALL LEAGUE, NATIONAL RUGBY LEAGUE, CRICKET AUSTRALIA, WOMEN’S BIG BASH LEAGUE, SEVEN WEST MEDIA LIMITED – ASX SWM

Entertainment & Sports Sponsorship Gains World-First Audience Technology

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Original article by Roy Morgan
Market Research Update – Page: Online : 25-Sep-18

TEG Analytics and Roy Morgan have announced the launch of Genome Audience Planner, a next-generation sponsorship planning and optimisation platform that provides the fastest and simplest way for advertisers to identify, reach and measure new sponsorship opportunities across the live sport and entertainment sector. The Australian media rights and sponsorship sector is worth more than $4bn. However, as an increasingly significant marketing and media channel, event sponsorship lags behind the audience science of other media. Genome Audience Planner brings together TEG’s extensive audience and live ticketing data of more than 14 million Australians with Roy Morgan Single Source, Australia’s largest and most comprehensive consumer data set for media and channel planning to profile the brand preferences and consumer choices of live audiences across the arts, entertainment and live sports sectors. For the first time the live entertainment sector can now be defined as a measurable "media channel" consistent with other media like television, digital or outdoor, enabling live entertainment to play a role inside a broader advertising strategy. Advertisers will be able to optimise sponsorship budgets across paid, owned and earned media, identify gaps and deepen consumer engagement and shape customer experiences.

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ROY MORGAN LIMITED, TEG ANALYTICS, TEG PTY LTD

Top 20 sports led by walking, swimming and gym training

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Original article by Roy Morgan
Market Research Update – Page: Online : 14-May-18

A Roy Morgan Single Source survey shows that 47.9% of Australians aged +14 walked for exercise in the year to December 2017, an increase of 2.6 per cent since 2014. This is followed by gym/weight training (15.4%), jogging (10.1%), swimming (9.7%) and cycling (5.8%). Meanwhile, 47.7% of kids aged six to 13 regularly go swimming, ahead of playing soccer (45.7%), cycling (37.4%) and basketball (33.0%). The survey shows that Australian kids are far more likely to participate regularly in sporting activities than older Australians. Aussie kids are nearly five times as likely to swim regularly and over six times as likely to cycle. The starkest difference is for regular participation in soccer, which kids are over 15 times more likely to play than adults.

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ROY MORGAN LIMITED

Olympics top TV sport ahead of AFL, Comm. Games & Cricket

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Original article by Roy Morgan
Market Research Update – Page: Online : 5-Mar-18

A Roy Morgan Single Source survey has found that the Olympics – encompassing both Summer and Winter Olympics – is Australia’s most popular TV sporting viewing experience; nearly 8.7 million Australians almost always or occasionally watch the Olympics when on TV. The AFL is the leading domestic sport with almost 7.7 million Australians watching various AFL sporting events on TV, headlined by the 6.5 million that watch the AFL Grand Final. The Commonwealth Games attracts 7.5 million viewers, ahead of Cricket on 7.4 million viewers, while the NRL boasts 6.7 million viewers, with its most popular sporting event – the annual State of Origin – attracting 5.8 million viewers. Tennis has nearly 6.6 million viewers, although viewing is heavily skewed towards the Australian Open – watched by almost 6.5 million viewers.

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ROY MORGAN LIMITED, AUSTRALIAN FOOTBALL LEAGUE, NATIONAL RUGBY LEAGUE, AUSTRALIAN OPEN TENNIS

Six million Australians make Swimming Number 1 Sport

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Original article by Roy Morgan
Market Research Update – Page: Online : 16-Feb-18

A Roy Morgan Single Source survey has found that over six million Australians participated in swimming either regularly or occasionally in the last three months, making it the nation’s leading sport. Swimming is one of the rare Australian sporting pursuits where more women (3.45 million) participate than men (2.58 million). Analysis using Roy Morgan’s Helix Personas consumer profiling tools shows that more than a third of Metrotechs (34.6%), Aussie Achievers (33.5%) and Leading Lifestyles (33.4%) participate in swimming. Combined together more than half of all Australian swimmers come from one of these three communities. Meanwhile, analysis of the broad range of sports being contested at the 2018 Gold Coast Commonwealth Games shows that more than 9.3 million Australians (46.4%) played Commonwealth Games sports regularly or occasionally in 2017.

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ROY MORGAN LIMITED