Original article by Michael Bailey
The Australian Financial Review – Page: 10 : 11-Apr-25
Spotify Australia MD Mikaela Lancaster says that the "vast majority" of song choices by the streaming service’s 13 million Australian users are actively made by them and not its algorithm. Lancaster was responding to claims that the algorithm ‘steers’ users away from Australian music, while she notes that Spotify paid out $250 million to Australian rights holders last year, with that figure expected to grow by a double-digit percentage this year. Spotify has launched a Turn Up Aus tile on its homepage and its search page that links to playlists of local music curated by its Sydney-based team.
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