TELEVISION VIEWERS – AUSTRALIA

England’s Cup dream ratings hit

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Original article by Patrick Durkin
The Australian Financial Review – Page: 7 : 9-Jul-18

Data from SBS shows that England’s 2-0 win against Sweden in the FIFA World Cup quarter-final attracted an average audience of 626,000 on 8 July, including 527,800 metropolitan viewers. England will meet Croatia in the second semi-final on 12 July, following the France-Belgium semi-final. Croatia advanced to the semi-finals after beating Russia 4-3 on penalties, after the teams were tied 2-2 at full-time. The World Cup final is tipped to attract a global television audience of more than one billion.

CORPORATES
SPECIAL BROADCASTING SERVICE (SBS), FEDERATION INTERNATIONALE DE FOOTBALL ASSOCIATION, AUSTRALIA. DEPT OF FINANCE, TELSTRA CORPORATION LIMITED – ASX TLS, TABCORP HOLDINGS LIMITED – ASX TAH, RIO TINTO LIMITED – ASX RIO, SINGTEL OPTUS PTY LTD, RANDSTAD RECRUITMENT PTY LTD

Baby Boomers love TV news while Millennials & Gen Z surf the net

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Original article by Roy Morgan
Market Research Update – Page: Online : 4-Jul-18

A Roy Morgan Single Source survey has found that more than 90% of Australians aged 14+ watch TV in an average week, equivalent to over 18.5 million potential consumers. Over 16.5 million (81.8%) watch Commercial TV on an average day, while a further 6.4 million (31.8%) watch Pay TV/Subscription Video-on-Demand in an average week. Analysis shows that 88.4% of Pre-Boomers and 75.3% of Baby Boomers (75.3%) agree that they "always watch the news on TV to keep me up-to-date" compared to 52.1% of Generation X, 33.5% of Millennials and 27.2% of Generation Z. However, this trend is reversed when it comes to multi-tasking while watching TV: 65.2% of Generation Z and 60.1% of Millennials agree with the statement "I like to surf the net while watching TV". This compares to 43.4% of Generation X, 18.4% of Baby Boomers and just 8% of Pre-Boomers.

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ROY MORGAN LIMITED

FIFA World Cup a favourite for Generation X & Millennial men

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Original article by Roy Morgan
Market Research Update – Page: Online : 25-Jun-18

A Roy Morgan Single Source has found that 3.8 million Australians (19.1%) watch soccer on TV, and the FIFA World Cup is watched by over 3 million Australians (14.9%). The survey, which was carried out in the 12 months to March 2018, also shows that over 2.1 million men watch the FIFA World Cup, compared to just under 900,000 women. These enthusiasm levels are replicated when analysing the TV viewing habits of different generations. Some 26.6% of men in Generation X and 25.1% of Millennial men watch the FIFA World Cup on TV, compared to 19.6% of men in Generation Z, 18.4% of Baby Boomer men and 14.2% of Pre Boomer men. Meanwhile, over 10% of Generation X women watch the FIFA World Cup on TV – a higher proportion than any other generation. However, in contrast to men, it is the youngest women of Generation Z that are the next most interested in watching the FIFA World Cup on TV; 8.6% of women in Generation Z watch the FIFA World Cup on TV compared to 7.9% of Millennial women and 7.4% of Baby Boomer women.

CORPORATES
ROY MORGAN LIMITED, FEDERATION INTERNATIONALE DE FOOTBALL ASSOCIATION, WORLD CUP

Seven claims ratings win as millions tune in

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Original article by Dana McCauley
The Australian – Page: 8 : 21-May-18

The Seven Network’s coverage of the royal wedding on 19 May has been widely criticised, despite the fact that it topped the ratings with an average metropolitan audience of nearly two million. This delivered Seven an audience share of 36.4 per cent share for the night, well ahead of Nine’s 26 per cent share. The audience share of Ten’s primary channel sunk to just 3.4 per cent after the network opted to relegate coverage of the wedding to its Ten Daily news website.

CORPORATES
SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, TEN NETWORK HOLDINGS LIMITED, OZTAM PTY LTD, AUSTRALIAN BROADCASTING CORPORATION, SPECIAL BROADCASTING SERVICE (SBS)

ABC in rescue plan to lift dire ratings

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Original article by Stephen Brook
The Australian – Page: 24 : 21-May-18

The ABC will revamp its flagship evening news bulletin, with a focus on major stories, exclusive content and interviews. A strategy document also shows that the public broadcaster wants to ensure that "ABC News" is better integrated with "7:30" so the latter does not cover the same stories. The ABC is seeking to arrest a decline in the ratings of its 7pm news, which boasted an audience of just 660,000 across the five main capital cities in mid-May. Its audience is also heavily skewed toward the 50+ age demographic.

CORPORATES
AUSTRALIAN BROADCASTING CORPORATION

Olympics top TV sport ahead of AFL, Comm. Games & Cricket

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Original article by Roy Morgan
Market Research Update – Page: Online : 5-Mar-18

A Roy Morgan Single Source survey has found that the Olympics – encompassing both Summer and Winter Olympics – is Australia’s most popular TV sporting viewing experience; nearly 8.7 million Australians almost always or occasionally watch the Olympics when on TV. The AFL is the leading domestic sport with almost 7.7 million Australians watching various AFL sporting events on TV, headlined by the 6.5 million that watch the AFL Grand Final. The Commonwealth Games attracts 7.5 million viewers, ahead of Cricket on 7.4 million viewers, while the NRL boasts 6.7 million viewers, with its most popular sporting event – the annual State of Origin – attracting 5.8 million viewers. Tennis has nearly 6.6 million viewers, although viewing is heavily skewed towards the Australian Open – watched by almost 6.5 million viewers.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN FOOTBALL LEAGUE, NATIONAL RUGBY LEAGUE, AUSTRALIAN OPEN TENNIS

Sport proves a winning formula for Seven West Media

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Original article by John Stensholt
The Australian Financial Review – Page: 41 : 25-Jan-18

Seven West Media hopes to retain tennis broadcasting rights when its current contract expires in 2019. Data from Seven shows that audiences for its TV coverage of the 2018 Australian Open are six per cent higher than in 2017, while there has been 135 per cent growth in the number of minutes of Open coverage streamed via its 7Tennis app. Seven CEO Tim Worner argues that free-to-air TV still attracts the largest audiences for live sports coverage.

CORPORATES
SEVEN WEST MEDIA LIMITED – ASX SWM, SEVEN NETWORK LIMITED, AUSTRALIAN OPEN TENNIS, AUSTRALIAN FOOTBALL LEAGUE, NETFLIX INCORPORATED

Ratings fail to capture full picture of Grand Final viewership

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 4-Oct-17

Two Roy Morgan Snap SMS surveys taken after the weekend’s AFL and NRL Grand Finals show that millions more Australians watched the two showpiece events than were captured by conventional "5 City Metro’ ratings figures. A Roy Morgan Snap SMS survey taken on Sunday showed that 8.4 million Australians aged 18+ (44.5%) watched the AFL Grand Final, which is much higher than suggested by the official Channel 7 "5 City Metro" ratings of 2.7 million. A further Roy Morgan Snap SMS survey taken on Monday showed that 6.5 million Australians aged 18+ (34.5%) watched the NRL Grand Final; again, this is much higher than suggested by the official Channel 9 "5 City Metro" ratings of 2.3 million. Roy Morgan Research executive chairman Gary Morgan says the good news for Grand Final advertisers and sponsors is that millions of Australians watched the games on TV outside the traditional "5 City Metro" markets, and millions more watched the games at a friend’s house, in a pub or hotel, at the ground or streaming via an app or website.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN FOOTBALL LEAGUE, NATIONAL RUGBY LEAGUE, SEVEN NETWORK LIMITED, NINE NETWORK AUSTRALIA LIMITED

Nine kicks a ratings winner with Origin

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Original article by Stephen Brook
The Australian – Page: 3 : 14-Jul-17

Data from OzTAM shows that the Nine Network’s broadcast of the third rugby league State of Origin match boasted an average national audience of 3.66 million people on 12 July. This includes 2.49 million viewers in the five major capital cities and 1.12 million in regional areas. Nine lifted its audience share to 40.5 per cent as a result of the rugby league coverage, while Seven Network had a 10.8 per cent share of viewers.

CORPORATES
NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, TEN NETWORK HOLDINGS LIMITED – ASX TEN, AUSTRALIAN BROADCASTING CORPORATION, SPECIAL BROADCASTING SERVICE (SBS)

True commitment or fair-weather fandom: which AFL teams have the most engaged supporters?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 23-Mar-17

A Roy Morgan Single Source survey has found that just over 6.2 million Australians aged 14+ (or 31.5% of the population) reported that they "almost always or occasionally" watched regular season AFL on TV in the year to December 2016. Fans of the North Melbourne Kangaroos (77.5%) and Port Adelaide Power (77.1%) are most likely to watch regular-season matches on TV, while supporters of the Brisbane Lions (46.9%) and Sydney Swans (52.9%) are least likely to do so. Meanwhile, supporters of the Melbourne Demons (48.7%) are far more likely than other teams’ fans to go to an AFL match.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN FOOTBALL LEAGUE, NORTH MELBOURNE FOOTBALL CLUB LIMITED, PORT ADELAIDE FOOTBALL CLUB, BRISBANE LIONS FOOTBALL CLUB, SYDNEY SWANS FOOTBALL CLUB, MELBOURNE FOOTBALL CLUB, HAWTHORN FOOTBALL CLUB, WESTERN BULLDOGS FOOTBALL CLUB