WEB SEARCH ENGINES – AUSTRALIA

Amazon to trigger big change in ad spending

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Original article by Sue Mitchell
The Australian Financial Review – Page: 16 : 20-Dec-17

UBS forecast that Amazon will boast revenue of $A3.5 billion in Australia by 2023, while Morgan Stanley expects it to be generating revenue of $A12 billion by 2026. Search marketing firm Adthena forecasts that Amazon’s share of internet searches in retail categories could be between 40 per cent and 70 per cent by 2023, which will require existing Australian retailers to change their advertising strategies and improve their online sites. PHD Media CEO Mark Coad notes that Amazon is effectively becoming a default search engine for some consumers when it comes to looking for products.

CORPORATES
AMAZON.COM INCORPORATED, UBS HOLDINGS PTY LTD, MORGAN STANLEY AUSTRALIA LIMITED, ADTHENA, PHD MEDIA, JB HI-FI LIMITED – ASX JBH, HARVEY NORMAN HOLDINGS LIMITED – ASX HVN, KOGAN.COM LIMITED – ASX KGN, THE GOOD GUYS, APPLIANCES ONLINE PTY LTD, M&C SAATCHI AGENCY PTY LTD, BOHEMIA

Digital media lead, but catalogues remain key channel to reach consumers

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Original article by Roy Morgan
Market Research Update – Page: Online : 4-Dec-17

A Roy Morgan Single Source survey has found that 80% of Australians aged 14+ say the Internet is the "Media Most Useful" for providing purchase-related information. The survey, which was carried out in the year to September 2017, also shows that 70% of Australians regard Internet Search as the most useful media to find purchase-related information, while 45% find non-search websites to be the most useful. Travel, accommodation, restaurants, cars and insurance are among the categories for which the Internet is the leading source of purchase-related information for Australians, Meanwhile, catalogues are the Media Most Useful for buying groceries (45% of Australians) and alcoholic beverages (39%).

CORPORATES
ROY MORGAN LIMITED

Google ‘misled’ Senate on revenue

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Original article by Darren Davidson
The Australian – Page: 1 & 2 : 23-Aug-17

Executives from Google and Facebook appeared before a Senate committee on 22 August. Google’s MD for Australia and New Zealand, Jason Pellegrino, told the inquiry into the future of public-interest journalism that the digital giant boasted gross advertising revenue of $1.1bn in Australia in 2016. Senator Nick Xenophon questioned this figure, citing advertising industry estimates which suggest that Google’s annual revenue was around $A3bn. Meanwhile, Facebook said its gross revenue in Australia was $A326m in 2016.

CORPORATES
GOOGLE INCORPORATED, FACEBOOK INCORPORATED, NICK XENOPHON TEAM, MELBOURNE BUSINESS SCHOOL, MORGAN STANLEY AUSTRALIA LIMITED

Don’t believe Google, this monopoly is not journalism’s friend

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Original article by Michael Miller
The Australian Financial Review – Page: 37 : 31-May-17

Google Australia MD Jason Pellegrino claims that news publishers can withdraw their content from Google News and Google Search at any time. Google’s 95 per cent share of the search market in Australia means that this is not an option. This market dominance means that local publishers are highly dependent on Google to distribute their free content and drive traffic to their websites. Meanwhile, Google is seeking to deter publishers from offering subscriber-only content, as this affects its own advertising revenue. Media reforms are necessary to ensure a level playing field for local news publishers.

CORPORATES
GOOGLE AUSTRALIA PTY LTD, GOOGLE INCORPORATED, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS

Publishers should be wary of online giants, says Seven, Nine

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Original article by Darren Davidson
The Australian – Page: 23 & 25 : 11-Jul-16

Media groups are increasingly seeking to generate traffic to their websites by allowing their content to be republished by companies such as Google and Facebook. However, Facebook recently made changes that give priority to content that is posted by individuals rather than media companies. Seven West Media CEO Tim Worner notes that Facebook and Google are solely content aggregators and do not create their own content, and argues that they should reinvest some of their Australian profits into producing content.

CORPORATES
GOOGLE INCORPORATED, FACEBOOK INCORPORATED, SEVEN WEST MEDIA LIMITED – ASX SWM, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, KLEINER PERKINS CAUFIELD AND BYERS, GUARDIAN MEDIA GROUP PLC

Australians spent 552 million hours Googling in 2015

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 5-Apr-16

A Roy Morgan Single Source survey has found that 6,903,000 Australians aged 14+ (86 per cent) visited the Google Search page at least once during an average four-week period in the year to December 2015. Some 1,929,000 visited Bing and 1,820,000 visited Yahoo!7. The survey also shows that 99 per cent of people who use Bing or Yahoo!7 also use Google. Meanwhile, Google Search visitors averaged a touch over 2.5 hours each on the site in an average four weeks in 2015, for an estimated total of 552 million hours of national Googling over the year. Bing visitors spend almost 24 minutes on Bing on average during a four-week period, for a combined national Bing time of not-quite 10 million hours in 2015. However Yahoo!7 Search visitors spend only a little over seven minutes on the site each on average (tallying less than three million hours in 2015).

CORPORATES
ROY MORGAN RESEARCH LIMITED, GOOGLE INCORPORATED, BING, YAHOO!7 COMMUNICATIONS AUSTRALIA PTY LTD