Amazon to trigger big change in ad spending

Original article by Sue Mitchell
The Australian Financial Review – Page: 16 : 20-Dec-17

UBS forecast that Amazon will boast revenue of $A3.5 billion in Australia by 2023, while Morgan Stanley expects it to be generating revenue of $A12 billion by 2026. Search marketing firm Adthena forecasts that Amazon’s share of internet searches in retail categories could be between 40 per cent and 70 per cent by 2023, which will require existing Australian retailers to change their advertising strategies and improve their online sites. PHD Media CEO Mark Coad notes that Amazon is effectively becoming a default search engine for some consumers when it comes to looking for products.

CORPORATES
AMAZON.COM INCORPORATED, UBS HOLDINGS PTY LTD, MORGAN STANLEY AUSTRALIA LIMITED, ADTHENA, PHD MEDIA, JB HI-FI LIMITED – ASX JBH, HARVEY NORMAN HOLDINGS LIMITED – ASX HVN, KOGAN.COM LIMITED – ASX KGN, THE GOOD GUYS, APPLIANCES ONLINE PTY LTD, M&C SAATCHI AGENCY PTY LTD, BOHEMIA

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