Original article by Roy Morgan Research
Market Research Update – Page: Online : 27-Aug-14

A Roy Morgan Single Source survey has found that 4,715,000 Australians took an overseas holiday in the year to June 2014. Some 47 per cent used a conventionial bricks-and-mortar travel agent, while 16 per cent booked their holiday via an online-only agency. In contrast, 71 per cent of Australians booked an overseas holiday via a bricks-and-mortar travel agent in the year to June 2007, while just six per cent used an online-only agency

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