Original article by Roy Morgan Research
Market Research Update – Page: Online : 16-Sep-14

A Roy Morgan Single Source survey has found that 23 per cent of Australians aged 14+ were comfortable giving personal details over the internet in the year to June 2014. This compares with 19 per cent in the year to June 2011. Meanwhile, 34 per cent were comfortable giving out credit card details online, an increase of three per cent since 2011. The survey also shows that 65% of people who use the internet more than once a day are worried about invasion of their privacy through new technology, compared with 71% of those who use the internet daily or a few times per week

CORPORATES
ROY MORGAN RESEARCH LIMITED, APPLE INCORPORATED