Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Oct-14

A Roy Morgan Single Source survey has found that the proportion of Australia’s new car intenders considering or planning to purchase an SUV for their next vehicle has grown by more than 40% since 2011. The survey, which was carried out in the year to June 2014, also shows that some 180,000 people will consider buying a small SUV in the next four years, compared with just 71,000 in the year to June 2011

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ROY MORGAN RESEARCH LIMITED, HYUNDAI MOTOR COMPANY AUSTRALIA PTY LTD, NISSAN MOTOR COMPANY (AUSTRALIA) PTY LTD, VOLKSWAGEN AUSTRALIA, MAZDA AUSTRALIA PTY LTD, HONDA AUSTRALIA PTY LTD