Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Oct-14

A Roy Morgan Single Source survey has found that 18 per cent of Australians aged 14+ visited a Group Buying website in an average four-week period during the year to June 2014. Some 63 per cent visit just one such website, while 31 per cent use two or three Group Buying websites. The survey also shows that Group Buyers are more likely than the average Australian to use coupons and shopper dockets, and to feel comfortable providing their credit card details online

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ROY MORGAN RESEARCH LIMITED, GROUPON AUSTRALIA PTY LTD, CATCH-OF-THE-DAY.COM.AU, LIVINGSOCIAL, DEALSDIRECT.COM.AU PTY LTD, SCOOPON.COM.AU PTY LTD, CUDO PTY LTD, SPREETS PTY LTD, YAHOO!7 COMMUNICATIONS AUSTRALIA PTY LTD