Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-Nov-14
A Roy Morgan Single Source survey has found that 26.5 per cent of Australians aged 14+ had one or more mobile connections in the six months to September 2014. This compares with 30.7 per cent in the six months to September 2013. The survey also shows that 7.4 per cent of Australians now use a USB modem, down from 10.8 per cent, while the proportion who use tablet SIM cards has fallen from 4.3 per cent to 3.7 per cent. Meanwhile, almost 2.1 million Australians now use their smartphone as a modem in an average four-week period, compared with 1.9 million a year ago
CORPORATES
ROY MORGAN RESEARCH LIMITED, TELSTRA CORPORATION LIMITED – ASX TLS, SINGTEL OPTUS PTY LTD, SINGAPORE TELECOMMUNICATIONS LIMITED – ASX SGT