Original article by Paul McIntyre
The Australian Financial Review – Page: 15 : 15-Dec-14
IPG Mediabrands expects digital media’s share of advertising revenue to rise from 36.5 per cent to 56 per cent over the next five years. The share of commercial free-to-air TV networks will fall from 26.6 per cent to just 19.9 per cent. The firm’s chief investment officer, Victor Corones, expects Australia’s advertising market to record overall growth of one per cent in 2014, rising to 3.8 per cent in 2015
CORPORATES
MEDIABRANDS AUSTRALIA PTY LTD, FACEBOOK INCORPORATED, QANTAS AIRWAYS LIMITED – ASX QAN, MAGNA GLOBAL PTY LTD, THE NIELSEN COMPANY (AUSTRALIA) PTY LTD, ASSOCIATION OF NATIONAL ADVERTISERS INCORPORATED, WAL-MART STORES INCORPORATED, FORD MOTOR COMPANY, NESTLE SA, MASTERCARD INTERNATIONAL INCORPORATED, PERNOD RICARD SA, CADREON PTY LTD, VERIZON COMMUNICATIONS INCORPORATED