Original article by Roy Morgan Research
Market Research Update – Page: Online : 20-Jan-15

A Roy Morgan Single Source survey has found that 37 per cent of Australians aged 18+ drank beer in an average four-week period during the year to September 2014. The survey also shows that 17 per cent of the nation’s beer drinkers consumed Carlton Draught, followed by Victoria Bitter (12 per cent) and XXXX Gold (12 per cent). Meanwhile, 94 per cent of Cascade Premium Light drinkers agree with the statement " I consider myself to be Australian", compared with 80 per cent of Australian beer drinkers overall

CORPORATES
ROY MORGAN RESEARCH LIMITED, CARLTON UNITED BREWERS, FOSTER’S GROUP LIMITED, COOPERS BREWERY LIMITED, CASCADE BREWERY COMPANY PTY LTD, CASTLEMAINE PERKINS LIMITED, LION PTY LTD