Original article by Roy Morgan Research
Market Research Update – Page: Online : 28-Jan-15

A Roy Morgan Single Source survey has found that 12.5 per cent of Australian households now have a Smart TV. The survey, which was carried out in the year to October 2014, also shows that 4.3 per cent of households use Telstra’s T-Box to access internet content, while four per cent have an Apple TV set-top digital media player. Meanwhile, some 576,000 Australians intend to buy a Smart TV in the next 12 months, while 281,000 intend to buy an Apple TV device

CORPORATES
ROY MORGAN RESEARCH LIMITED, TELSTRA CORPORATION LIMITED – ASX TLS, APPLE INCORPORATED, GOOGLE INCORPORATED