Original article by Roy Morgan Research
Market Research Update – Page: Online : 26-Feb-15

A Roy Morgan Single Source survey has found that the number of Australians who practise yoga either regularly or occasionally has more than doubled from 910,000 to 1,836,000 in the last decade. The survey, which was carried out between January 2013 and December 2014, shows that Australians who practise yoga are almost 150 per cent more likely than the average Australian aged 14+ to want to go to India on holiday. Yoga-practising Australians are also 142 per cent more likely than the average Australian to visit domestic destinations such as the Mt Buffalo, Mt Baw Baw and Lake Mountain region

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