Original article by Roy Morgan Research
Market Research Update – Page: Online : 19-Mar-15

A Roy Morgan Single Source survey has found that 7,630,000 Australians aged 14+ bought at least one product online in an average four weeks during the year to December 2014. This compares with 5,704,000 in 2011. The survey also shows that 1,586,000 Australians bought food and beverages online in 2014, compared with 568,000 in 2011. Likewise, some 2,016,000 Australians bought reading material in an average four weeks in 2014, up from 1,095,000 in 2011. All of the top 10 online retail categories have increased in popularity since 2011

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