Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Apr-15

A Roy Morgan Single Source survey has found that almost 50 per cent of Australians aged 14+ took at least one short domestic trip of one or two nights in the year to December 2014. Most of these quick-trippers stayed within their state of residence, with 37 per cent of Melburnians taking at least one short break to regional destinations within their own state, ahead of the 36 per cent of Brisbanites who headed for country Queensland destinations. Likewise, 38 per cent of people living in country New South Wales took at least one short trip to another rural destination in the state, while 36 per cent of country Queenslanders did the same in their state

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