Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Jun-15

A Roy Morgan Single Source survey has found that 51 per cent of Australians aged 14+ regard local news as the content they most want to see, hear or read one or more times across the week. The survey, which was carried out in the year to March 2015, also shows that 49 per cent of capital city residents cite local news as a weekday or weekend content preference, while residents of Australia’s 12 largest non-capital towns and urban areas generally prefer local news. This includes 71 per cent of residents of Launceston and 69 per cent of those in Albury.

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