Original article by Roy Morgan Research
Market Research Update – Page: Online : 18-Sep-15

A Roy Morgan Single Source survey, which was carried out in the year to June 2015, has found that 8.1 per cent of Australians aged 14+ (or 1.6 million people) said they clicked through online advertising in the last four weeks. This represents growth of almost 50 per cent since the year to June 2011. The survey also shows that 1,248,000 Australians clicked online ads via a computer in an average four week period (up 25 per cent), while 378,000 clicked via mobile (more than six times as many as in 2011), and 265,000 via tablet (which had only recently landed in 2011). Some 300,000 clicked online ads via multiple devices.

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