Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-Oct-15

A Roy Morgan Single Source survey has found that 10 per cent of Australians aged 14+ visited Melbourne in the year to June 2015, ahead of Sydney (8.4 per cent), the Gold Coast (6.5 per cent) and Brisbane (5.3 per cent). The survey also shows that most of the top holiday destination for urbanites are regions that are nearby. However, even city-dwellers sometimes want to enjoy another city on holidays: Sydney and Melbourne, in fact, are each among the top five domestic travel destinations for all capital city residents around the country – and in some cases are actually more popular than areas only a short drive away.

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