Fairytale Cup viewing figures open era of streaming success

Original article by Michael Bodey
The Australian – Page: 5 : 5-Nov-15

The 2015 Melbourne Cup attracted an average TV audience of 2.931 million nationally. An average of 2.068 million people watched the race in Australia’s capital cities, compared with 2.178 million in 2014. However, the Seven Network’s live stream attracted an additional 342,000 views. The post-race presentation boasted an average metropolitan audience of 1.788 million.

CORPORATES
THE EMIRATES MELBOURNE CUP, SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, SKY RACING, OZTAM PTY LTD

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