Original article by Roy Morgan Research
Market Research Update – Page: Online : 17-Nov-15

A Roy Morgan Single Source survey has found that 57.1 per cent of Australians aged 14+ bought food at a quick service restaurant during an average four-week period in the year to August 2015. The survey also shows that 29.3 per cent of Australians visited a McDonald’s outlet in an average four weeks, followed by KFC (20.3 per cent) and Subway (16.4 per cent). McDonald’s and KFC had customer satisfaction ratings of 83.3 per cent and 85 per cent respectively among heavy customers (people who dine in or take away five or more times in an average four weeks), while Subway’s satisfaction rating among heavy customers was 96.6 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, McDONALD’S AUSTRALIA LIMITED, KFC, SUBWAY SANDWICHES PTY LTD, HUNGRY JACK’S PTY LTD, DOMINO’S PIZZA ENTERPRISES LIMITED – ASX DMP