Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-Dec-15

A Roy Morgan Single Source has found that 1.9 million Australian women (or 19.2 per cent) bought footwear in an average four-week period during the year to June 2015. This compares with 1.7 million in the previous year. The survey also shows that 10.9 per cent of all women who buy shoes in any given four-week period do so at Kmart, ahead of Big W (9.3 per cent), Target and Rivers (4.8 per cent apiece). Meanwhile, almost 20 per cent of women aged 18-24 buy shoes from Kmart, while Big W is the most popular store for female shoe-buyers aged 25-34, at 13.9 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, KMART AUSTRALIA LIMITED, BIG W DISCOUNT STORES, TARGET AUSTRALIA PTY LTD, RIVERS (AUSTRALIA) PTY LTD, SPENDLESS SHOES PTY LTD, THE ATHLETE’S FOOT AUSTRALIA PTY LTD, MYER HOLDINGS LIMITED – ASX MYR