Original article by Max Mason
The Australian Financial Review – Page: 32 : 15-Feb-16

A new report from media-buying agency Starcom Mediavest shows that advertisers are upbeat about the outlook for the Australian ad market. They expect advertising expenditure to rise by 2.8 per cent in 2016, while media owners forecast growth of 2.6 per cent. However, advertisers expect a 2.6 per cent decline in free-to-air TV advertising expenditure in 2016, although digital TV advertising is tipped to record double-digit growth in 2018 as more consumers view content online.

CORPORATES
STARCOM MEDIAVEST GROUP, DOMINO’S PIZZA ENTERPRISES LIMITED – ASX DMP, WALT DISNEY COMPANY