Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-Mar-16

A Roy Morgan Single Source survey has found that 511,000 Australians aged 14+ (3.8 per cent) who took a trip in the year to December 2015 booked part of their last holiday via mobile internet. This compares with 121,000 in 2011. The survey also shows that 7.2 per cent of travellers aged between 18 and 24 and 6.3 per cent of those aged 25-34 booked at least part of their last trip via mobile internet. In contrast, just 2.6 per cent of the 50-64 year-old bracket and 1.3 per cent of the 65+ group booked part of their last trip via mobile internet.

CORPORATES
ROY MORGAN RESEARCH LIMITED, WEBJET LIMITED – ASX WEB, WOTIF.COM HOLDINGS LIMITED, AIRBNB AUSTRALIA PTY LTD