Original article by Roy Morgan Research
Market Research Update – Page: Online : 16-Mar-16

A Roy Morgan Single Source survey has found that 10.3 million Australians aged 14+ chose to stay on home soil for their last holiday. The survey, which was carried out in the year to December 2015, also shows that 73 per cent of Western Australians’ last domestic trip was within their home state, ahead of 69.4 per cent of people in New South Wales/Australian Capital Territory and 66.4 per cent of Queenslanders. In contrast, Tasmanians are the least likely to take an intra-state holiday, with more than half of them heading to the mainland on their last trip.

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